The allowed values have changed in bd3319d28c43580c74839a10dca5d348cc3e0b29.
0.15:
--log.level="info" Only log messages with the given severity or above. Valid levels: [debug, info, warn, error, fatal]
--log.format="logger:stderr"
Set the log target and format. Example: "logger:syslog?appname=bob&local=7" or "logger:stdout?json=true"
0.17:
--log.level=info Only log messages with the given severity or above. One of: [debug, info, warn, error]
--log.format=logfmt Output format of log messages. One of: [logfmt, json]
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