1727 lines
102 KiB
Plaintext
1727 lines
102 KiB
Plaintext
From: buzy@quads.uchicago.edu (Len Buzyna)
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Subject: Does America say Yes to Japan
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Message-ID: <1992Dec5.023139.16824@midway.uchicago.edu>
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Date: Sat, 5 Dec 1992 02:31:39 GMT
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Organization: University of Chicago Computing Organizations
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Lines: 822
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This has been an immensely popular and requested paper about Japan at my
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(and many other) sites. A new edition has come out which you may find
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interesting. -Len
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-----------------------------------
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(JAPANYES; From Internet FTP: monu6.cc.monash.edu.au in: pub/nihongo)
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(This contains both sections concatenated.)
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Japanyes; THE SECOND EDITION;
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The following article, JAPANYES, (2nd edition) comes from FTP site
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monu6.cc.monash.edu.au. The most recent version is in pub/nihongo.
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This paper was written by: Louis Leclerc; lleclerc@nyx.cs.du.edu
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Please send him any corrections or additions to this paper.
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NOTE: This is a rather long but fascinating paper on how Japan Inc. functions.
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For a former free-trader like myself, it has shaken some of my beliefs to the
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very core. It will open your eyes a little, it will disturb you, and it will
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quite possibly lead you to ask some serious questions about the future of the
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United States of America as a world-leader. Reading this, IMHO, is well worth
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the effort.
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The level of detail and the overall gist is documented in many well-known,
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albeit difficult to read, books (see appendix). The author's prime service to
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us is the distillation of this information into a (relatively) brief synopsis.
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Tom Mathes tom-mathes@email.sps.mot.com
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---------------
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In the 2nd edition, typographical and content errors/omissions were corrected,
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sections re-organized for better flow and less relevant sections were
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deleted/condensed to make room for new material (the entire file must be under
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100K to fit through email gateways). Japanese names were removed to protect
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their anonymity.
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Sections significantly expanded/added in the 2nd edition:
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DISCRIMINATION
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TRUE, BUT ONLY ON THE SURFACE
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IT'S NOT ALL JAPAN'S FAULT
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CONCLUSION
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COMPANY LISTING (many new names)
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Sections deleted/condensed in the 2nd edition:
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WHERE IT ALL BEGINS (combined with BUSINESS IS WAR)
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DEBT, AMERICA'S SUPERWEAPON OF SELF DESTRUCTION (important, but less relevant)
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-------------------------------------------------------------------------
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(ed112992)
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Second Edition
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D O E S A M E R I C A S A Y Y E S T O J A P A N ?
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(A M E R I C A W A N I H O N N I "H A I" T O I U K A)
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There are many misconceptions about Japan and its miraculous success in
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the post-war era. While staying in Japan in mid 1992, I tried to look at
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Japan's seemingly miraculous success with the hope to understand it so that
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maybe we could apply some of their plan in our own country. "What makes Japan
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so good?", "How did they get from a third world country to be the richest in
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the world so quickly?" are common questions asked in America. Today, I will try
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to answer with examples, at least partially, these questions.
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Going to Japan, I expected to see a very efficient country from which
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America could learn in order to regain her former prosperity. During my trip,
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the reality began to sink in that what is really happening was quite different
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from expectations and in some ways quite disturbing. The Japanese have a very
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different approach to doing business than we do. This paper will elaborate,
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justify and try to show what is happening and why it is important that this be
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understood here in America.
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Don't be afraid to question what you read here as I am confident that if
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you research the points yourself (hopefully by going to Japan to see for
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yourself or reading materials on the topic), you will find the points made in
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this paper to be truthful.
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THE "JAPAN PROBLEM":
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Some claims echoed in America which are commonly dismissed as "Japan
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Bashing" statements, surprisingly turn out to be true upon investigation. The
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following statements may seem brash right now, but their meanings will become
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clearer in the explanations and examples that follow.
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It seems that Japan is in some kind of economic war against us. Their
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objective is for them to win and for us to lose. Through the use of cartels,
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price fixing, government-corporate 'anti-foreigner' tactics as well as
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adversarial trade and predation strategies, Japan is destroying much of
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America's strategic industries, standard of living and military strength. These
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actions are also destroying the jobs of ordinary American people. As a result,
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the greatest transfer of wealth in the history of the world from one country
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to an other is happening right now, from the United States, to Japan. As well,
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Japan is today, the largest holder of net foreign assets in the world.
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Those who study these types of topics know that economic wars can be even
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more devastating to a country's long term future than conventional wars. Japan
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is organized to fight, uses a tactical strategy and has a fundamental plan.
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America's economic strategy is in disarray and there is no plan. As a result,
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America is losing the economic war by default.
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IN THE BEGINNING, THE TV CARTEL:
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A very famous example of Japanese national government and corporate
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coordination to take over a foreign industry is that of the Japanese TV cartel,
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first set up in the 1960's. This is how Japan took the free-world TV industry
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away from the United States. PBS Frontline did an excellent documentary on this
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called "Coming From Japan", (see Appendix for how to get transcript via
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Internet).
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In the 1960's, the Matsushita Industrial Electric Company, Sanyo, Toshiba
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and others formed a TV cartel in Japan. They got US TV technology from the
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giants in the industry (Zenith, RCA, Quasar) in the following way. The Japanese
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government prohibited US made TVs from being sold in Japan. Instead, they
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insisted that the technology be licensed to Japanese manufacturing companies
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rather than importing (still often the case today in Japan). The US companies
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thinking they could still make money this way, agreed to these terms which
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enabled the Japanese companies to acquire the technology on how to build TVs.
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The above Japanese companies, with tacit approval from the Japanese
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government, set up a cartel to inflate TV prices in Japan in order to turn
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around and use the money to sell below cost TVs in America. This was to drive
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US makers out of the American and world markets. US TV makers went bankrupt or
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left the industry as they could no longer fund research to continue making
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improved and high quality TVs. They could not compete with the artificially low
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Japanese TV prices in America and were forbidden to enter the Japanese market
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to take advantage of the high prices there. Hence, the US makers could not make
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money. Furthermore, secret deals, illegal under US trade law, were set up by
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Japanese TV makers and US retailers such as Sears and Woolworths to sell the
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TVs under store brand names. As a result, once famous brands such as Sylvania,
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Quasar, Admiral, Philco and RCA have vanished or are foreign/Japanese owned.
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Zenith is the only remaining US TV maker today. No US companies make VCRs
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although they were an American invention.
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In the 1980's the Japanese applied this same strategy to the machine tool
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industry and now completely dominate that industry as well (a point well made
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at a machine tool exhibition I visited in Tokyo). Before that was motorcycles
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and computer memory chips (the US tried to retaliate but failed as our
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companies couldn't organize with each other during the now famous 'dram
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shortages' a few years ago). It will be happening again with major and smaller
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kitchen/washing appliances and telecommunications equipment during the 1990s.
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It has already happened with liquid crystal computer displays where the
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Japanese today have 100% market share (these were also invented in the USA).
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DISPELLING SOME STATISTICS:
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Several misleading claims are made in the media about how the trade
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situation today with Japan is fine. These will now be dispelled. One claim
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states that Japan is opening its market because it has increased imports by 9%
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in 1986-87 and 18% in 1988. This is a half truth because Japanese exports
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during the same period increased by much more than that. In other words, the
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trade gap got bigger, not smaller between Japan and its trading partners.
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An other false claim, most often made by Japanese trade representatives,
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states that it is naturally expected and ok that Japan has a trade surplus with
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America. This is because if every Japanese bought $100 of goods from America,
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and every American bought $100 worth of goods from Japan, an imbalance would
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occur in Japan's favor as there are twice as many Americans as Japanese in the
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world.
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In the real world though, this is not ok, and cannot happen for very long
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without serious consequences. To see more clearly this picture, imagine a world
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with 2 countries, one with 100 citizens, and an other with 1 citizen, you. Each
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person has $200 to their name. Every year you buy $100 of goods from the other
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country, and each of their citizens buys $100 of goods from your country. If
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you work out this example, you will see that in a little over 2 years, you will
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have accumulated all of the money in the world and the other country will be
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penniless. This is the current state of affairs between Japan and its trading
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partners. Although things are actually occurring more slowly, this is the
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trend.
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POLITENESS AND CODED LANGUAGES, A BACKGROUND:
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Japanese communicate with each other and the outside world a bit
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differently than we do. This is often a cause for misunderstanding between our
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two peoples, so it will be clarified below.
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Because Japan was a communal society, a way of speaking in a way not to
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directly offend the other person (who they still had to live close to after a
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discussion had finished) has developed over time. There is even a Japanese
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word, called 'Tatemae,' which refers to this kind of phrase. These kinds of
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phrases are a type of 'lie' in order to be polite. Often, when Japanese use
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words like 'goal' or 'difficult' in reference to a request you make, this is
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tatemae.
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Some recent examples from the evening news will make this point clear.
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Recently, George Bush went to Japan to open the Japanese market to US goods and
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to get the Japanese to use more US made car parts in the cars they sell to
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America. After he left, the Japanese Prime Minister said the agreement they
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reached was 'a difficult goal'. This is Tatemae code for 'we have no intention
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of meeting your demand'. But of course, the Japanese PM would not say this
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directly to George Bush, who is president of America. This would be extremely
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impolite and Mr. Miyazawa could never say such a thing directly to an
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individual of such prestige. The Japanese PM is thus in a difficult position.
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This is an occasion for Tatemae. Foreigners (especially Americans) who aren't
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used to Tatemae have extreme difficulty to understand its usage. Later, when
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the 'promise' is broken, Americans often end up thinking they were lied to by
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the Japanese when this was never the case. Really, the Americans were supposed
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to pick up on the Japanese polite refusal, but failed to because they took what
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the Japanese said literally.
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As an other example, an agreement was reached where Japan would allow more
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US made computer chips to be sold in Japanese products. Recently, the Japanese
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have said this goal would be 'difficult' to reach. This is code for 'we will
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renege on the agreement'. If you know about Tatemae, it is much easier to know
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what the Japanese really plan on doing when faced with a politically difficult
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position as well as what they might be trying to say when they talk on
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television.
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Finally, a claim is often made by cornered Japanese officials that "Japan
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is at a crossroads" and the problems described in this article are being
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resolved today. "The Japanese market is opening, but it takes time and
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Americans must be patient for Japan to succeed at this difficult task." Japan
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has been saying this for the last 20 years.
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SHAME AND HONOR IN BUSINESS:
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Japanese people operate on a system of shame and honor (or the appearance
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of it anyways). This developed due to the fact that so many people must live
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peacefully in crowded conditions. When something does go wrong, there is a lot
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of shame on the individual responsible. If the failure was bad enough, he may
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commit suicide (a practice dating back to when Samurai committed suicide in
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front of their superiors when they were responsible for a major failure). Some
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major public figure commits suicide out of shame at least once a year in Tokyo.
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For example, while I was there, the CEO of Toyo Rubber (they operate as
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B.F. Goodrich here in America) committed suicide by jumping in front of the
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train because company profits were poor this year. A couple years back, after
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a train wreck in which some people died, the manager responsible for the whole
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affair also committed suicide.
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An interesting side note to this case is the existence of laws
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discouraging suicide by jumping in front of trains in Japan. These demonstrate
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the 'group' orientation of this society. The government has laws to fine the
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jumper's surviving family members based on how much disruption to service was
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caused by the suicide of the now dead family member. Apparently, the intent of
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the laws is to force the jumper to think about the harm they will do to their
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family by choosing the train as a means of suicide, hoping they will instead
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choose other means to end their life and minimize service disruptions. In
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practice though, these fines are hardly ever enforced.
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DISCRIMINATION:
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Although the Japanese are individually are very polite people, Japan is
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a very racist country, maybe even more so than we are. The common name for
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foreigners is 'gaijin' in Japan. This is a racial slur somewhat in the way
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'nigger' refers to a black person in America. There is however a polite form
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of this word, 'gaikokujin', which means literally 'outsider country person'.
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When you enter a rental agency to rent an apartment (the only way to get
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an apartment in Tokyo), some of the rental books say on the cover 'no gaijin'.
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If you are a gaijin, you cannot rent anything in these books. This type of
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practice seems to be very widespread.
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As an example of how deeply this goes, one may look at the now famous
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Konishiki affair of last summer. Konishiki was the best sumo wrestler in all
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of Japan. However, he was an American (Hawaiian). The overseers of Japanese
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sumo continuously denied him the title of 'Yokozuna' (sort of an entry into the
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Japanese sumo Hall of Fame for grand champions like Konishiki). Konishiki won
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title after title, but was still refused. When pressed, the overseers claimed
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that the holder of the Yokozuna title must possess 'hinkaku', a special kind
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of 'Japanese grace'. They also claimed that it was impossible for a non
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Japanese to be capable of possessing hinkaku. As a result, Konishiki was
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refused the honor of the Yokozuna title. In the end, he never became Yokozuna
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(and neither has any other foreigner in the history of the sport).
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Discrimination does not extend only to foreigners. Looking through any
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major newspaper, you will see ads which ask for Japanese only (no foreigners),
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men only, young women only, or people of a certain age. Discrimination doesn't
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seem to be illegal in Japan. A law does exist however stating that it is a
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Japanese 'goal' not to have discrimination (hint:this is Tatemae). This 'anti-
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discrimination' goal/law does not seem to be enforced in any way. Races are
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ranked in a kind of social order in Japan, first are Japanese, then white
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people, other asians, then all other races besides black people, who are last.
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The government is sometimes a partner in racism and discrimination. There
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exists an 'unclean' sect of Japanese society who are referred to as
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'Burakumin'. They are a particular sect who's ancestors had an 'unclean'
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religious history. A small square on the top corner of the Japanese birth
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certificate is filled in if a person is a Burakumin, or is blank if they are
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not. This is used by the government and the companies to deny Burakumin people
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good jobs and advancement during their careers.
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There exists an other dark side to government sponsored racism, dating
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from World War II, which exists even to this day. During the war, many Koreans
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were forcibly taken to Japan, made 'Japanese citizens' and enslaved, or forced
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to serve in the Japanese Imperial Army. Upon the end of the war, Japan revoked
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Japanese citizenship from these people and their children. Unlike other
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Japanese, they lost all rights to military pensions and healthcare (even for
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injuries suffered while fighting for Japan in the war). As a result, today
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these people live in Japan, but are stateless, have no passport and cannot
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travel outside of Japan. The Japanese government considers these people (and
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even their descendants who were in fact born in Japan) to be foreigners. It is
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'difficult' for many of these people to get Japanese citizenship as Japan has
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no diplomatic ties with North Korea. One requirement is that they must abandon
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their real names and choose Japanese sounding ones (a requirement made on most
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people seeking Japanese citizenship). Needless to say, the number of people
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accepted as Japanese citizens or as immigrants to Japan is very very small in
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number each year. Some claim that Japan sees it as an advantage to maintain a
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racially pure society as it is less 'disruptive' to social order.
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THE DISTRIBUTION SYSTEM, WHY FOREIGNERS ARE SET UP TO FAIL IN JAPAN:
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An extensive hierarchy of small distributers and shops exists in Japan
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which hinders the distribution of foreign goods. When Americans say the
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Japanese distribution system is 'difficult', 'byzantine' or 'complex', this is
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what they are referring to. In reality, the Japanese distribution system is
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fixed. This is why it is so difficult and complicated for the foreigner to
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succeed in.
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Japan, being a communal society, follows a strict code of loyalty.
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Shopkeepers have loyalty to their suppliers and customers. They all have
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loyalty to the nation, Japan. Undoing this arrangement that brought the country
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and its companies so much wealth and power via the entry of foreign goods would
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be disruptive to this system of loyalty. This is one reason it is so difficult
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for a foreigner to enter the Japanese market. There are higher forces at work
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too though:
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How important this was became very clear when I befriended a Japanese
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government worker. He explained to me how the system worked and why a foreigner
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cannot usually circumvent it. I suggested the following proposal as an example.
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The discussion went something like this:
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I can sell high quality made in USA GE refrigerators and Hoover vacuums
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at a much cheaper price in Japan that Toshiba and Sanyo can (this is in fact
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true). I want to start a business. I go to Japan, but no store will carry my
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products because I am a 'gaijin' (foreigner), and my products are foreign.
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Doing so would anger the domestic suppliers of these distributers who may hold
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some of the shop's loans or offer them favorable payment plans.
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I decide then, I will set up my own company in Japan, open a shop and sell
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the appliances myself since no Japanese store will do so for me. The government
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worker said 'You can't because you are a foreigner. Foreigners cannot own
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companies in Japan'. This is in fact true. It is this government practice which
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keeps foreign business ventures in the control of the Japanese (and hence why
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they tend not to succeed). It is also the reason there are so many 'joint
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ventures' between a Japanese company and a foreign one to enter the Japanese
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market. Otherwise, the foreigner is forbidden to enter, or later set up to
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fail.
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So, anyway to get around this law, I told him that I will open the
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business in my Japanese wife's name, so now a Japanese owns the company. He
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said 'you will still fail because as you find success in the market with your
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inexpensive American goods, the other vendors will get angry at you. They will
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politely ask you to raise your prices to that of the Japanese made goods so the
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system doesn't get disrupted'. I, of course, replied that I would refuse to do
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this as its not in the interest of my customers. He replied 'then the vendors
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and the Japanese companies (such as Toshiba, Mitsubishi and other appliance
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makers) will complain to the government. The government will then prevent you
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(subtly though as free competition is 'the law' in Japan) from operating your
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business successfully or profitably. New building permits for your stores will
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be delayed for months for no reason. Business license paperwork will get
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misfiled or lost without explanation causing you legal hardship. Goods will be
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delayed unloading off your ships for 'too busy customs officials' or 'lost
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somewhere on the pier for 6 weeks' making you miss delivery deadlines and
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angering your customers...' Such 'subtle' persuasion is how you are brought
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into line in Japan.
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True-life examples of this abound. Here are a few:
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This is exactly what was done when a foreign garment manufacturer tried
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to sell their clothing in that country (threatening the domestic garment
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industry). Customs delayed unloading of the goods until enough of the summer
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season had passed making the summer fashion clothing unsaleable. Making foreign
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farm produce which competes against domestic Japanese produce wait on ships
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long enough to rot or not be appetizing to the consumer is an other practice.
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The Feb 10, 1992 of Time Magazine describes how a US lamp manufacturing
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company encountered also exactly this problem. It took them 9 months to get
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lamps off the ship sitting in the harbor and into retail stores in Japan after
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customs, and other government agencies stalled and stalled (which cost this
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particular company lots of money).
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Many anti-foreign goods laws are often written in the form of 'protection'
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to the consumer. These are applied discretionarily and are really written to
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prevent or make it expensive/slow/impossible for foreign goods to enter the
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Japanese market. For example, one well known Japanese tactic is the use of only
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one or two 'inspectors' who are responsible for 'inspecting' every single one
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of an importer's products entering Japan (ie. bicycles or cars). As every item
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must be individually 'inspected' (ie. ridden or driven) very carefully and one
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at a time, this takes very very long to do (one never knows how long). This
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causes enormous delays and costs the importer lots of money as well as
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preventing timely delivery to the customer. Competing Japanese domestic goods
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are often exempted from these 'consumer protection' laws as inspection is 'done
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at the factory by the manufacturer'.
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Of some other more famous 'consumer protection 'laws, one for many years
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banned US beef from Japan because 'Japanese intestines were the wrong length
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and couldn't digest US beef which is too hard'. An other banned european skiis
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because the snow in Japan was 'different'. US made towels were banned because
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the fibers were 'too rough' for Japanese ears, which are 'softer' than ours.
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All foreign rice is banned for 'national security'. Rice in Japan as a
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consequence, is the most expensive in the world.
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Finally, as an example of the no-foreign ownership rule, the recent
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baseball team fiasco comes to mind: Nintendo recently bought the Seattle
|
|
Mariners Pro Baseball team. It is in great irony that it is illegal under
|
|
Japanese law for an American to buy (very lucrative) Japanese Pro baseball
|
|
teams (from ABC News Nightline).
|
|
|
|
THE BUSINESS CARTEL, KEIRETSU:
|
|
|
|
Let us go now to a primer on Japanese business organization. Almost all
|
|
the significant companies in Japan are aligned into one of about 6 keiretsu or
|
|
business 'groupings'. These are loosely linked 'super-corporations' for lack
|
|
of a better term. Most of the Japanese companies whose brands we know and love
|
|
here in North America are in these keK;netsus. These keiretsus have been around
|
|
a very long time (before WWII) dating back to feudal-like family run trading
|
|
houses. Mitsubishi and Mitsui are two of the more famous ones. Famous companies
|
|
like Nissan, Toshiba, Sumitomo Bank are all in keiretsus. The keiretsus were
|
|
disbanded by U.S. forces during the occupation because it was feared they could
|
|
one day be dangerous to America. However, upon departure of U.S. occupying
|
|
troops from Japan, the ex-member companies rejoined each other to reconstitute
|
|
the keiretsus which had previously been disbanded.
|
|
|
|
Here is why this is so important. Each of these keiretsus have under them,
|
|
member companies who operate in each of the major critical business areas.
|
|
These are: banking, distribution, steel making, heavy manufacturing and
|
|
electronics. Mitsubishi Bank, Mitsubishi Electric Corp, Mitsubishi Heavy
|
|
Industries and a wide array of other Mitsubishi companies (several hundred)
|
|
making all kinds of other things are in a keiretsu. (Mitsubishi is unusual as
|
|
most of their operations have the same name). Each of the companies in the
|
|
keiretsu are independent and very specialized in what they do in all senses of
|
|
the word except for loyalty. Imagine a keiretsu is something like a college
|
|
fraternity, but for companies. Their individual independence is what keeps
|
|
things from getting too big and out of control, yet they can make a united
|
|
front for issues important to the national or keiretsu effort.
|
|
|
|
To make the point, a car company and electronics company in the same
|
|
keiretsu have a long term relationship to help each other, for example to make
|
|
a really fancy computer control system for cars, or to make special
|
|
lift-loaders for the computer company's factory. If you walk into a Japanese
|
|
transplant auto assembly plant in the United States, you will find that the
|
|
equipment from the stamping presses to the forklifts are Japanese brands, even
|
|
if it is more expensive (in the short run) to do this. This is national and
|
|
keiretsu loyalty at work.
|
|
|
|
Every Keiretsu has a bank. This is the heart of the keiretsu. The bank is
|
|
like a national central bank, but for the keiretsu. The bank takes money from
|
|
winning operations and gives it to new ventures in the keiretsu without the red
|
|
tape that a bank would usually give before lending to a new start up venture.
|
|
Having a bank who is in fact a part of your company means they will be fiercely
|
|
loyal, understand your business and not call your loans for silly reasons like
|
|
US banks do. This is much more efficient than the way America does banking and
|
|
lets companies join forces to use their capital much more effectively than the
|
|
US can.
|
|
|
|
This is also why buying a Japanese product may put buyers of that product
|
|
out of a job, even if they work in a different industry. They take the profits
|
|
from the product that person bought, shift it through the keiretsu bank to
|
|
develop, invest in and dump products into the industry or market that person
|
|
now works in, and put them out of a job. See the telecommunications example at
|
|
the end of this paper for how this works in practice.
|
|
|
|
COMMAND AND CONTROL:
|
|
|
|
Japan's business effort is directed by the powerful Ministry of
|
|
International Technology and Industry (MITI). It decides national strategic
|
|
industrial policy and determines with the corporations, which industries to
|
|
target, enter, exit, take over...etc. This is where Japan's 'united front' when
|
|
entering a market is co-ordinated from. This is also why you often see several
|
|
Japanese companies entering a particular market at the same time (ie. TVs, and
|
|
more recently, luxury cars). By acting in unison, the companies, banks and
|
|
government can attack and overrun a foreign industry with a much bigger 'punch'
|
|
then had they done so separately. It also enables strategic moves which
|
|
countries like America cannot do as American business efforts are not
|
|
co-ordinated in any kind of way.
|
|
|
|
In fact, such moves are illegal for US companies under antitrust laws from
|
|
the 1930s. This puts us at an enormous disadvantage against US Japanese rivals
|
|
as it is legal for example for Ford and Mazda to join forces, but not for Ford
|
|
and GM to do so. The US antitrust laws were written at a time when US companies
|
|
were the most powerful in the world. This is not true anymore and hurts America
|
|
greatly as US firms struggle in the world marketplace against large foreign
|
|
firms who are able to join their forces to defeat America's companies.
|
|
|
|
THE PROTECTED HOME MARKET...JAPAN'S LAUNCH PAD TO THE WORLD:
|
|
|
|
Japan has a protected home market which serves a very important purpose
|
|
to the country and the national business effort. The home market is for trying
|
|
out new products, copying and improving foreign designs, getting capital
|
|
(through price gouging) without fear of foreign companies entering and ruining
|
|
the game.
|
|
|
|
An unwritten rule is that there is no real competition in the Japanese
|
|
home market between Japanese companies which are also strategic exporters. Real
|
|
competition occurs in foreign markets outside Japan. The home market is a
|
|
'safe' market where these companies can experiment with their products, improve
|
|
upon them, and fix problems with out fear of any real foreign competition
|
|
capitalizing on their blunders (a luxury our own companies do not have in
|
|
America). For example, SONY and Mazda did or had done this frequently within
|
|
Japan. The scheme works as follows and is the critical reason why a Japanese
|
|
company can enter almost any world market or industry from scratch and overrun
|
|
it so quickly:
|
|
|
|
Imagine Sony comes out with a new type cassette player which is very
|
|
small. It breaks often because the small plastic gears inside are of low
|
|
quality and wear out (this was true, actually). This machine though, is only
|
|
sold within Japan. Only in the future when it is perfected will it be sold to
|
|
the outside world. Now lets imagine GE is the dominant manufacturer in this
|
|
market worldwide. They want to sell their player in Japan (which is better than
|
|
SONY's) but can't because they are forbidden for all the reasons mentioned in
|
|
this article. Sony fixes their gear problems, tests it in the home market (this
|
|
is one reason why the latest Japanese products hit the Japanese market at least
|
|
6 months before anywhere else) and later exports it abroad. Sony maintains its
|
|
good reputation in America as their player works well (the US customer never
|
|
got a machine with the defective gears). Sony sells this player at 3/4's the
|
|
cost to make it in order to increase their market share and drive GE out of the
|
|
cassette player business. Sony doesn't go bankrupt doing this because they can
|
|
sell players in Japan at twice the cost to make them and hence cover their
|
|
losses in America. Because GE is forbidden to sell in Japan, and can't make
|
|
money at home in America because Japanese players sold there are too cheap,
|
|
they surrender and lose market share. GE asks the US government for help but
|
|
is refused. Later when this is exposed, GE is accused of 'whining' and 'not
|
|
trying hard enough to enter the Japanese market' by the Japanese Prime
|
|
Minister.
|
|
|
|
Now, imagine the reverse situation. GE also makes a machine that is poor
|
|
quality in its home market of America (this was also true). The Japanese then
|
|
enter unimpeded, dump their perfected goods here and drive GE out of the
|
|
market. As you can see, whenever a US company makes a mistake in the home
|
|
market, it suffers greatly, but when a Japanese company does in their home
|
|
market, they don't suffer so much. Hence, even if the American company is more
|
|
efficient and generally of higher quality, the Japanese companies will
|
|
ultimately defeat the US competition. This is true even if the US companies
|
|
make fewer and smaller mistakes over the same period of time because the US
|
|
company gets hurt for a mistake in the home market, but the Japanese one does
|
|
not. For example, Japanese car companies have also come out with disasters
|
|
comparable to the 'exploding Ford Pinto'. But by using their protected market
|
|
for experimentation and improvement, they are able to resolve problems like
|
|
this before they arrive on our shores. Our car companies have no such luxury
|
|
and hence suffer the consequences each time they make a mistake. This is an
|
|
other reason why the Japanese protected/non competitive home market is so
|
|
important to their success.
|
|
|
|
The non-competitive home market serves an other important function to
|
|
Japanese industry. Smaller/weaker Japanese companies are allowed to survive
|
|
because it is possible they may some day have a 'winner' which would be good
|
|
for Japan (this actually happened to Mazda with the Miata and other recent
|
|
offerings in their foreign markets). If the company were bankrupt though, they
|
|
could not come up with 'winners' sometime in the future. Its better to let the
|
|
weak competitors survive in Japanese market in the hopes they become strong
|
|
someday. Because of laws restricting foreign ownership as well as
|
|
'cross-holding' agreements between the Japanese companies, there is very little
|
|
risk a non-Japanese company could take over these weaker players and enter the
|
|
Japanese market. Unfortunately, the same protection is not bestowed among
|
|
America's promising small companies who are easily taken over by major Japanese
|
|
players who want their technology.
|
|
|
|
The no-home-competition point is ironic, because some newspaper reporters
|
|
who don't understand the Japanese economy write quotes like "there are 7 car
|
|
companies in Japan (a country with 1/2 the population of America) therefore the
|
|
car industry must be extremely competitive in Japan". The truth is that there
|
|
are 7 car companies in Japan because there is almost *NO* competition in the
|
|
home market. This is why their market shares in Japan are stable. They are
|
|
basically fixed. If there were competition, the strong players like Toyota and
|
|
Nissan would have absorbed or bankrupted their less powerful rivals like Mazda
|
|
and Daihatsu long ago.
|
|
|
|
WHAT IS DUMPING AND WHY IS IT BAD:
|
|
|
|
A New York Times writer last year wrote in his commentary that Japanese
|
|
companies are foolish because they practice 'dumping' (selling their products
|
|
here for a price lower than it costs to make them), and that he hopes they
|
|
continue as it benefits the American consumer. His article is misguided and
|
|
shows why it is so difficult to understand why Japanese business practices are
|
|
so dangerous to America.
|
|
|
|
Some Americans think buying dumped products is good. This happens because
|
|
they don't see the real costs to themselves which are not on the low sticker
|
|
price. These costs turn out to be higher to the buyer than the savings on the
|
|
product price (otherwise the Japanese would not be dumping... ...there's no
|
|
such thing as the deal that's too good to be true). The key is that this cost
|
|
is indirect but very real nevertheless. It turns up somewhere else than at the
|
|
checkout counter and is how Japan profits by 'dumping'.
|
|
|
|
The cost to America (and the benefit to Japan) turns up in the long term.
|
|
This is why it is not seen so easily. It turns up in America as unemployment,
|
|
closed factories and reduced national strength as US companies cannot compete
|
|
against this practice. Japan's factories run, their people get jobs and later
|
|
on Japan makes much more profit than it originally cost to do the dumping.
|
|
Japan can do dumping by raising prices in the home Japanese market to pay for
|
|
dumping in America. US companies don't have this luxury as the US market is
|
|
open to the outside world and prices cannot be artificially raised to pay for
|
|
dumping elsewhere.
|
|
|
|
ECONOMIC STRATEGY, WHAT IT ALL MEANS:
|
|
|
|
Many people ask, what is a national industrial strategy. Some people claim
|
|
it is a form of socialism or communism. Nothing could be further from the
|
|
truth. Again, the best explanation is by example.
|
|
|
|
A few years ago Japanese industry co-ordinated a successful attack to take
|
|
over the entire world commercial supply of LCD computer screens by selling them
|
|
at 1/3 the price to make them, (PBS Frontline, "Losing the war with Japan") and
|
|
waiting for the small US upstarts who invented them to go bankrupt. As a
|
|
result, today all LCD screens in any non military computer in the world are
|
|
made in Japan. This is a very strategic component because it will be used in
|
|
portable computers, medical imaging equipment, videophones, HDTV, touch
|
|
sensitive visual programmable refrigerators and stereos..etc.
|
|
|
|
If you are a non Japanese maker of any of the above items, this is very
|
|
bad for you, because you will have to go to the Japanese to buy these screens
|
|
to put into your product (say a portable PC computer). However, the Japanese
|
|
companies also want to make these products too (entering your industry is part
|
|
of their long term strategic plan (which is 200 years long)). As a result, they
|
|
want to make you uncompetitive. They do this by selling these screens to you
|
|
at a price higher than they sell the same screens to Japanese PC makers (which
|
|
might even be the same company as the screen maker). They can do this because
|
|
they have destroyed the US competition. You are forced to go to them if you
|
|
want these screens.
|
|
|
|
You need these screens though so your PCs can compete with the Japanese
|
|
PCs which will be on the market soon, so you must buy them as there is no other
|
|
supply. This means though, that your PCs are more expensive then the Japanese
|
|
ones because you are paying more for your critical components than the Japanese
|
|
companies are paying. ...You lose...
|
|
|
|
Besides offering to sell you the screen at some ridiculously high price,
|
|
the Japanese will often offer to manufacture your entire product at a
|
|
reasonable price and put your name on it. For example, some of the Mac
|
|
Powerbook portable computers are not Macs at all, but really SONYs. Most
|
|
portable PC computers today are made in Japan for the above reasons (even if
|
|
they have American brand names on them).
|
|
|
|
This type of deal is really nice for Japan because it gives the Japanese
|
|
companies the rest of the technology to make your product (besides the
|
|
strategic component). This also makes you dependant on them for all your
|
|
manufacturing (because your factory is now closed, your workers unemployed and
|
|
new ones too hard to train quickly). Finally, your Japanese supplier can bypass
|
|
you entirely at a future date and sell the computers they make for you, but
|
|
with their own name on them. They do this in the factory your sales helped them
|
|
to build in the first place. Mitsubishi did this to Chrysler with cars, first
|
|
it was the Eagle Talon, then later the Mitsubishi Eclipse....both cars are
|
|
identical, but really Mitsubishi's.
|
|
|
|
The LCD screen monopoly is what enables Japanese companies to have such
|
|
a large market share in portable PCs which use these screens yet almost no
|
|
market share in desktop PC computers (which don't need these screens). Japan
|
|
hasn't been able to take over the desktop PC market because its still advancing
|
|
too quickly and they have no monopoly on any critical components in these
|
|
machines. As a result, this industry can still belong to America. America is
|
|
able to hold on rapidly advancing industries through innovation, but Japan
|
|
cannot. This is because by the time Japan copies a foreign design, it is
|
|
already obsolete. Japan has poor luck trying to hit a moving industrial target
|
|
and will usually miss. So long as an industry moves fast enough, and the
|
|
Japanese don't succeed in taking hold of some critical component of that
|
|
industry, the US will be able to hang on to it until it slows down or matures,
|
|
then the Japanese can successfully take it over.
|
|
|
|
By focusing on taking over markets like LCD screens, critical computer
|
|
chips, high precision machining, and auto manufacturing, Japan has
|
|
significantly reduced America's ability to make these things in time of
|
|
national need. Japan lost World War II because they had a poor manufacturing
|
|
base (they had to stockpile for 4 years before starting World War II). They
|
|
have learned very well from that mistake, which now America is making.
|
|
|
|
This example shows why something like LCD screens are a strategic
|
|
component and why Japan needs to dominate this industry. This is what is meant
|
|
by a famous Japanese phrase: 'Business is War'. Key markets overlooking
|
|
industries are like peaks overlooking cities. The strategy in a business war
|
|
and economic war is the same, and the outcome is the same. Domestic factories
|
|
are gone because the industry has been killed economically (rather than being
|
|
bombed), workers are out of a job, and the target country has much less power
|
|
and safety in the world. It is like a real war, but less bloody.
|
|
|
|
THE ECONOMIC WAR, A SUMMARY OF THE GLOBAL PLAN:
|
|
|
|
Free world trade is a good thing for all countries. Generally, countries
|
|
raising protectionist barriers against each other is very bad. This in fact,
|
|
helped cause the 1929 depression. What is happening now though is worse.
|
|
Although some will tell you that the US and Japan are practicing free bilateral
|
|
trade, this is not true. Today, Japan and America have basically a one-way
|
|
trade relationship. Japan closes their market towards us, but we don't towards
|
|
them.
|
|
|
|
Some say that Japan has a national strategy to control economically, what
|
|
it could not get militarily 50 years ago. An impulsive claim perhaps. But,
|
|
today, I am not so sure.
|
|
|
|
Some may think that only America is having trade problems with Japan
|
|
right now. This is not true. Most other industrial countries in the world are
|
|
in the same predicament. Today, Japan has a huge trade surplus not only with
|
|
America, but with almost every other country in the world it trades with. This
|
|
happens when Japan buys less in products from other countries than the other
|
|
countries buy from Japan. This is bad because it means Japan takes money out
|
|
of America's economy and uses it for their own purposes (such as buying our
|
|
real estate, or companies).
|
|
|
|
Japan's trade surplus is no accident. It is not the result of Japanese
|
|
efficiency, American laziness or anything else the Japanese government
|
|
officials may tell you on the TV. The real cause is this: Japan trade patterns
|
|
are not bi-directional in the common sense where two countries buy each others
|
|
exports and a happy state of affairs results. Japanese policy is to
|
|
intentionally use foreign cash profits not to buy a foreign country's
|
|
exportable products, but rather its capital assets like companies, real-estate
|
|
and art, while preventing the other countries from doing the same thing in
|
|
Japan. This enables Japan to get wealthy and powerful extremely quickly while
|
|
still being more inefficient and averse to business risk than its trading
|
|
partners. When 'whiners and Japan bashers' claim Japan is 'cheating', the
|
|
following is what they are trying to say. Here is an explanation of how it
|
|
works.
|
|
|
|
-->Defense:
|
|
|
|
There is a three tier economic defense which the Japanese use. First is
|
|
a set of laws which severely restrict/prevent foreign ownership and control of
|
|
Japanese companies and assets in Japan. As a consequence, GM must sell their
|
|
cars through Isuzu and Ford through Mazda. Chrysler doesn't sell many cars in
|
|
Japan. Long ago Ford used to have a large market share in Japan but the
|
|
government closed their operations and forced them out of the country. Today,
|
|
foreigners typically cannot own Japanese companies, especially those in
|
|
strategic industries such as manufacturing and technology. It is because of
|
|
these laws and regulations that you hear about so many 'joint' ventures between
|
|
US and Japanese companies, where the venture is intended to help the US company
|
|
penetrate the 'difficult' Japanese market. These joint ventures really enable
|
|
the Japanese companies to get foreign technology without having to invent it
|
|
themselves. The foreign company gets only a token market share in the Japanese
|
|
market in return.
|
|
|
|
It was in this way Japan learned from the US companies how to make TV's
|
|
in the 1960's. More recently, the Japanese government recently forced Texas
|
|
Instruments to join a venture with SONY, where SONY got technology in exchange
|
|
for TI being able to sell some of their products in Japan.
|
|
|
|
The second defense mechanism is the wide 'cross holding' of stock shares
|
|
between the companies in Japan. This basically works by having the Japanese
|
|
companies print up lots of shares and exchanging equal values of these shares
|
|
with other Japanese companies. This is very cheap for the companies there to
|
|
do. As these shares are never given up or sold, they are effectively taken out
|
|
of circulation. Because companies own such a large percentage of each others
|
|
shares, it is impossible for a foreign firm or individual to accumulate enough
|
|
shares (51%) to take over a Japanese company. As a result, a foreign takeover
|
|
of a major Japanese company has never occured.
|
|
|
|
A side note of all this is that Japanese companies are able to think long
|
|
term because they don't have to answer to stock holders at the annual
|
|
shareholders meeting. Because so many shares are cross held, private
|
|
shareholders tend to be not so significant in number and hence not a threat to
|
|
the board. This is why US companies must worry about short term performance so
|
|
much, often at the expense of wiser long term decisions. Japanese companies do
|
|
not have to worry about this, so they tend to invest much more in the future
|
|
than we do and hence are much more successful.
|
|
|
|
The final defense system is a well set up structure of government laws,
|
|
behaviour and corporate co-operation which prevent foreign companies who get
|
|
around the first defense system from succeeding to make money by selling
|
|
products in Japan. The government delays foreign entry of goods through lots
|
|
of intentional customs and other regulatory snafu's as well as red tape
|
|
designed to hinder a foreign company to the point it becomes non competitive
|
|
in the Japanese market place.
|
|
|
|
-->Offense:
|
|
|
|
The offensive strategy is also a three tiered system. Firstly, government
|
|
(through the powerful Ministry of International Technology and Industry) and
|
|
corporations co-ordinate and select targeted strategic industries which they
|
|
want to enter, or take over.
|
|
|
|
Secondly, they obtain the basic technology (often from the current foreign
|
|
firms in the industry), then copy and improve upon it. They do trials, have
|
|
failures and make further improvements in the Japanese home market which is
|
|
protected against encroachment by foreign firms which may be already
|
|
established in the rest of the world within that particular industry.
|
|
|
|
The final and most critical stage in the offensive system is the practice
|
|
of product dumping in order to gain market share overseas. Japanese companies
|
|
will initially export a product overseas at a price usually lower than it costs
|
|
to make it. The same product is usually sold in Japan at a higher price so the
|
|
Japanese company doesn't go bankrupt. This lets the Japanese companies increase
|
|
their marketshare as foreign buyers tend to buy the lowest price quality
|
|
product. This places stress on non-Japanese competition. Sometimes the foreign
|
|
competition is a well deserved target (ie. poor quality US autos), but more
|
|
often they are not. Once the foreign competition has given up, or has been
|
|
sufficiently weakened and the Japanese dominate that industry, they bring the
|
|
prices to a level reflecting cost of manufacture and development and move on
|
|
to the next market they want to take over. Using this technique, the Japanese
|
|
can enter and take over in a short while, almost any industry they choose no
|
|
matter how unrelated (which they have done). Their system is virtually
|
|
foolproof as long as you have trading partners and individual consumers who
|
|
tolerate or don't understand the dynamics of what's really happening.
|
|
|
|
It should be noted that raising the price of a good within Japan in order
|
|
to pay for dumping in the foreign country is becoming less and less prevalent
|
|
as the Japanese companies today have enough cash to finance dumping in the
|
|
foreign country strictly from cash reserves. Once they have wiped out the
|
|
foreign competition, the profits start to roll in.
|
|
|
|
In some ways this is America's fault as Japan has taken advantage of the
|
|
open US market, as well as America's tolerance to Japan's closed market in
|
|
order to help them rebuild their country after WWII. Ironically, America's best
|
|
scientists and engineers are working for military projects, whereas Japan's are
|
|
working on commercial ventures, where the war is actually being waged.
|
|
|
|
SUCCESS DOESN'T ALWAYS COME THE FIRST TIME:
|
|
|
|
Sometimes, the Japanese will fail at first to enter a market. For example,
|
|
the Japanese auto companies entered, and retreated from the US auto market
|
|
several times before making their successful onslaught. During the intervals
|
|
that they were not so active in the US market, they were learning from their
|
|
mistakes, improving, refining and testing their products in their protected
|
|
home market, preparing to enter the US market again at a later time, which
|
|
ultimately they did.
|
|
|
|
This strategy is still used today. For example, recently the Hitachi
|
|
company, a major Japanese telecommunications maker announced it was withdrawing
|
|
from the US telephone switching market (large specialized computers used by
|
|
telephone companies to make your phones work). It would be foolish on the part
|
|
of the US telecommunications makers to believe that they have defeated Hitachi
|
|
(some actually believe they have) because telecommunications is a Japanese
|
|
government designated target strategic industry and Hitachi will most certainly
|
|
be in it in the future (as they have for 40 years). As happened in the auto
|
|
industry, Hitachi is at home right now refining and improving their products
|
|
based on what they learned from their last campaign in America. They will be
|
|
back stronger than before. I know this because I saw some of their new and
|
|
upcoming products when I was Japan. Once their improvements are complete and
|
|
proven in the home market, they will re-enter the US market, possibly
|
|
surprising America's domestic makers.
|
|
|
|
INNOVATION:
|
|
|
|
A serious problem, which the Japanese themselves have acknowledged, is the
|
|
lack of originality and innovation. This is quite notable when you look at
|
|
their companies' histories. The Toshiba company in Tokyo has a big science
|
|
center with a time line of its history on a wall. On it were its achievements.
|
|
It read something like 'transistor imported into Japan 1950, manufactured here
|
|
in 1953', 'teletype imported 1931, manufactured here 1935'...etc. There were
|
|
no inventions, only refinements. Hitachi, NTT (the telephone company), Nissan
|
|
and Matsushita had similar 'timelines' in their centers with quotes like above.
|
|
|
|
This happens because inventing means failure (for a time at least) and no
|
|
guarantee of success. Because the Japanese cannot be seen to fail (this is
|
|
shameful and very bad in Japan), they do not invent. As their companies become
|
|
more powerful, I wondered who would be around to make the discoveries like
|
|
xerography, the transistor and LCD TV (all invented in USA). I found two
|
|
Japanese government sponsored organizations in Japan with the task of short
|
|
circuiting this problem.
|
|
|
|
One, the Technology Transfer Institute, specializes in finding small
|
|
companies around the world with new technology and helping Japanese firms buy
|
|
the technology. If the Japanese firm wants it but can't buy it, they sometimes
|
|
steal it by patenting similar items copied from the foreign company's original
|
|
and then intimidating/bankrupting the small company through a blizzard of legal
|
|
action. If the company is publicly traded, or the owner wants to sell, the
|
|
company is bought outright by the Japanese. America, unlike Japan, makes no
|
|
effort to protect its strategic companies from foreign takeover. Imagine your
|
|
small company and its patents versus the attorney war chest of Mitsubishi
|
|
Industrial Company.
|
|
|
|
This is actually what happened to Fusion Systems, a small American firm
|
|
which invented and patented a new way to get spray paint to stick on pop cans
|
|
(PBS Frontline, "American Game, Japanese Rules"). Mitsubishi bought one of this
|
|
firm's machines and came out a few months later with one of their own. The
|
|
small firm sued. Mitsubishi then made many small modifications to the machine
|
|
(not improvements, just voluminous iterative changes), patented all of them and
|
|
sued the US company many times over (for each patent). Mitsubishi just waited
|
|
for Fusion Systems to run out of money defending them all (and offered to drop
|
|
the cases if the small company sold them the rights to the machine).
|
|
|
|
If Japan can't get technology this way, they get it free from public
|
|
foreign research. A Japanese institution exists which is called the 'Japan
|
|
Research Foundation'. It actually does no research, but translates foreign
|
|
research papers into Japanese for the Japanese companies to use.
|
|
|
|
A major reason for getting foreign research this way is that Japanese
|
|
universities themselves don't do much research. Their equipment is extremely
|
|
outdated (in contrast to corporate labs). These schools are literally straight
|
|
out of the third world (possibly the last physical part of the third world
|
|
still in Japan). University is a place for students to drink and party before
|
|
joining a company, often for life. At the University of Tokyo, the most
|
|
prestigious university in all of Japan, the buildings are in extreme state of
|
|
disrepair. Stench of raw sewage permeates and leaks down the hallways of the
|
|
buildings and the (often drunk) students live in extreme squalor. Academics did
|
|
not seem to be taken seriously by the students who were too busy drinking or
|
|
playing sports. The libraries were almost devoid of students. Some buildings
|
|
like the Library for American Studies were very nice, but many others were in
|
|
shambles. Half of all the windows in many of the buildings were broken and
|
|
glass was strewn about the floors. There were no working safety/fire control
|
|
systems. Electricity wires were hanging exposed in hallways and lighting was
|
|
not functioning (for many years it seemed) in parts of buildings. Old gas
|
|
stoves were running unattended in kitchens with cardboard covering broken
|
|
windows. Piles of garbage and wrecked cars were strewn about the campus and
|
|
behind buildings. Nothing had been painted or cleaned in about 20 years. The
|
|
grass hadn't been cut in a very long time and had reached full height. Cats and
|
|
other creatures lived in some of the buildings. The school swimming pool was
|
|
a filthy algead mess. If this seems unbelievable, one can get off at
|
|
Todai-komaba station in Tokyo and go see for themselves. This is all the more
|
|
surprising as the rest of the country is so rich and modern, more so than most
|
|
parts of America today.
|
|
|
|
There is an important reason for all of this. In the world, universities
|
|
typically do research to advance learning and science for the world. This is
|
|
extremely expensive to fund, and is a lousy way for a country to get the most
|
|
value for its money, so Japan does not do this. The Japanese government makes
|
|
no effort to seriously support its universities. Furthermore, unlike their US
|
|
counterparts, Japanese companies give no money to universities. This does not
|
|
mean that Japan does not value basic university research. Quite to the
|
|
contrary. It is far cheaper to let the other countries' schools and governments
|
|
do and pay for basic research (which is published openly to the world) and to
|
|
simply translate and read their papers.
|
|
|
|
Japanese research money and results stays in the corporate and government
|
|
labs, where it may be kept secret from the foreign countries, which are the
|
|
enemy in the economic war. Japan does do research (lots of it actually), but
|
|
not for public dissemination and world advancement. Research is done to gain
|
|
advantage over their rivals. Last year, the Toshiba Company alone spent more
|
|
on research than was spent (privately and publicly) in all the country of
|
|
Canada. This is the fundamental reason why Japan refuses to fund universities
|
|
and diverts it to corporate research instead. It is something we must
|
|
understand.
|
|
|
|
Ironically, it may not be a weakness of theirs that their universities are
|
|
so awful. If they know that they can get research from America for free, they
|
|
are smart to put their money in their private and company labs instead; where
|
|
they can use it against US companies in order to defeat them.
|
|
|
|
In spite of all this, Japanese workers still get an excellent education.
|
|
This is because education up to (but not including) university is very good and
|
|
extremely well funded. In great contrast to the universities, the elementary,
|
|
secondary and tertiary schools are very well stocked with the best of
|
|
equipment, facilities and teachers. They are as nice as anything in America.
|
|
Furthermore, highly specialized training programs are provided to newly hired
|
|
workers when they join their companies. This makes up for the weakness of the
|
|
Japanese university system.
|
|
|
|
A further point to this, companies do not to give grants to charities (nor
|
|
universities). Corporate citizenry doesn't not exist in Japan in the way we
|
|
know it here. This is why it is extremely rare to find Japanese corporate run
|
|
foundations in Japan or America. This is also why it is extremely unusual to
|
|
see for example, a PBS program sponsored by a Japanese company (though
|
|
recently, this is changing for the US branches of Japanese firms as they learn
|
|
how important Americans relate charity to a company's image).
|
|
|
|
JAPANESE PEOPLE AND THE MARKET:
|
|
|
|
The Japanese people are extremely kind and polite, don't go stealing
|
|
things out of each other's houses nor do they go shooting each other as much
|
|
as Americans do. They are however naive about the forces in their world around
|
|
them (a point which probably can also be made about America's own citizens).
|
|
There is little individual thought nor questioning of the government and
|
|
companies, which is very dangerous. This is compounded by the fact that 1
|
|
political party (the LDP) has ruled the country ever since it has had a
|
|
democratic constitution. Results of this include the fact that many cartels
|
|
operate in the country yet no one seems to notice this occurs. Many Japanese
|
|
aren't even aware that foreign countries make the same products that Japanese
|
|
companies make. Formally, Japan has laws against cartels, but they are not
|
|
enforced. Only one major cartel group has been prosecuted in the last 15 years
|
|
(plastic wrap companies), and this was only after a lot of pressure from the
|
|
United States. As America's power in the world diminishes, so will its ability
|
|
to exert such pressure.
|
|
|
|
Ordinary Japanese don't have much idea of why they can't buy foreign goods
|
|
at reasonable prices in their stores. When I asked Japanese people why they
|
|
don't buy American (or other foreign goods), they often say because they can't
|
|
find them, or they are much too expensive. This is true.
|
|
|
|
Foreign goods are often impossible to buy at any price and are usually
|
|
very expensive when found. For example, I looked for, but found no Korean
|
|
products at all in Japan even though this country is very close to Japan on the
|
|
map (1000 miles max distance). Because Korea has little political influence,
|
|
it cannot pressure Japan to allow their products in. As a consequence Korea
|
|
cannot sell their products in Japan even though they make many of the same
|
|
types of high quality electronics and automotive goods the Japanese make, but
|
|
at a lower price. US (and other foreign products) which must face a Japanese
|
|
domestic maker are also extremely hard to find in Japan. Even the American
|
|
flags in the Tokyo-Shinjuku Mitsukoshi department store were made in Japan.
|
|
|
|
I realized that Japanese people would buy American goods if they could when
|
|
I told them the prices of US and Japanese goods in America. I used some of the
|
|
examples in this paper to try to explain why there was 'Japan bashing' in
|
|
America. I also happened to have a US newspaper, so I showed them product
|
|
prices of US and Japanese goods in America. I took them out into their shops
|
|
and proved the differences to them. When I finished, they were shocked at what
|
|
I had just shown them. Japanese goods are sometimes cheaper in America than in
|
|
Japan and non Japanese goods are much more expensive in Japan than they should
|
|
be, especially if the goods are in an industry targeted by the Japanese
|
|
companies and government.
|
|
|
|
For example, the major Japanese appliance manufacturers are planning to
|
|
enter the US market for appliances (refrigerators, stoves, vacuums) in the
|
|
1990's. In a major Hiroshima appliance store (the only store I could find any
|
|
foreign appliances), I saw a GE refrigerator selling for $3000 (US). This was
|
|
a very low end model you could buy here in America for about $600. The Toshiba
|
|
right next to it was a high end model and sold for $2500. It is these Japanese
|
|
cartel tactics which lead ordinary Japanese people to believe that US goods are
|
|
inferior and overpriced. In America, Japanese made Sears brand refrigerators
|
|
similar to the Toshiba sold for about $1000. This didn't seem right to me. The
|
|
government and more elite business people I spoke with already knew about these
|
|
points and acknowledged that they could see it was a 'problem' for America.
|
|
|
|
ESCALATOR DOLLS AND OFFICE LADIES:
|
|
|
|
An escalator doll is a young women in her 20's who stands by the escalator
|
|
all day and welcomes you to the floor of the store or office building. She says
|
|
goodbye and thank you when you leave. You find these at Mitsukoshi (the
|
|
classiest department store I've ever walked into), the Toyota main showroom in
|
|
Tokyo, the government offices and the corporation offices (Sony, Toshiba,
|
|
Nissan..). Other women serve as temporary labor to bear the bumps generated by
|
|
the economic cycle. It is these people (and foreigners) who get laid off in
|
|
order to permit a system of lifetime employment for the Japanese males.
|
|
Escalator dolls (and their counterparts within corporate offices, 'Office
|
|
Ladies') must often sign a contract with the employer stating that they will
|
|
quit when they reach the age of 25. The true purpose of these girls (besides
|
|
serving tea and welcoming guests) is to be marriage material for the men, who
|
|
are at work for such long hours that they have difficulty to find women on
|
|
their own.
|
|
|
|
Young women in Japan are typically expected to marry by 25 years old. A
|
|
well known quote in Japan makes the point bluntly: "Single women are like
|
|
Christmas cake, after the 25th, useless, so they go for 1/2 price." Marrying
|
|
by 25 is important. If a women is nearing 25 and can't find a mate, chances are
|
|
she will have a pre-arranged wedding to an eligible bachelor set up by the
|
|
parents.
|
|
|
|
I sometimes wonder how much of a willingness to change the system exists
|
|
in Japan, even among the women themselves. While there, I met one Japanese
|
|
woman who went to university in America and studied Political Science. I asked
|
|
her what she thought of the way Japan treated their women. She didn't see a
|
|
problem. In her opinion, women should stay at home as it leads to family
|
|
stability and enables the husband to concentrate on his work and not family
|
|
affairs. I asked her where she was working. She works at a Japanese company as
|
|
a tea server (office lady). 'What would you like to do at your job in the
|
|
future', I asked. She replied 'they told me that if I did a good job now, I
|
|
could be a secretary in a few years and file things'. This person has a
|
|
university degree.
|
|
|
|
In Japan, the percentage of women who are managers of men is much lower
|
|
than in America. Furthermore, women typically don't hold any positions of
|
|
importance. They are more like office decoration or marriage material for the
|
|
men. It may also surprise you, but almost all women in Japanese companies,
|
|
regardless of professional status or level in the organization are required to
|
|
prepare and serve tea daily for the men as part of their daily chores.
|
|
|
|
"BUSINESS IS WAR":
|
|
|
|
This is a well known quote in Japan. It may be surprising, but this has
|
|
more meaning to the Japanese than you may first think. The word 'business man'
|
|
in Japanese translates literally into English as 'Company Soldier'. Japanese
|
|
businessmen do not have pictures of their family or loved ones at the office
|
|
because they 'do not mix family with battle'. When a Japanese man joins a
|
|
company, he usually does so for life. His first allegiance and loyalty is to
|
|
this company and his team. His family, if he has one, is secondary in
|
|
importance. It should be noted that this philosophy does not begin when one
|
|
joins a Japanese company. It begins much earlier in life; in elementary school:
|
|
|
|
While I was in Japan, I went to an elementary school to see Japanese
|
|
students participate in their 'Olympic Sports Day'. This event though, was
|
|
quite unusual. There were no individual activities, and the theme of the day
|
|
was extremely militaristic in nature. There were two main teams, the red and
|
|
white teams symbolizing the country's national colors. They had big banners,
|
|
taiko (battle) drums which the team leader beat on while chanting the team
|
|
slogan. Contests were set up such that if one person made an error in the
|
|
competition, the whole team would suffer. Rewards, and failure were shared
|
|
among all members of the team. Stress and peer pressure were very high, as they
|
|
are for most Japanese throughout their lifetimes. Before the competition,
|
|
everyone on the teams sang the school anthem louder and more clearly than I
|
|
ever heard any anthem sung here in America. Their diligence and effort were
|
|
quite remarkable.
|
|
|
|
What we call individuality in America is called deviation (be it in
|
|
school, or at work) in Japan. It is not tolerated nor tried very much. (In
|
|
fact, kids who's hair is not black enough get it dyed so as not to get in
|
|
trouble at school by the teacher). Anyone with an 'outsider's' mind is rejected
|
|
by the others, even by the teacher. A consequence resulting from this fact
|
|
appears when families who have lived outside Japan for a few years return to
|
|
the country. These people have a lot of trouble being accepted and integrating
|
|
back into Japanese society.
|
|
|
|
'Peer stresses' in Japan are very strong. Many kids can't take it and
|
|
commit suicide before reaching university age. Many Japanese suffer from a wide
|
|
variety of stress related nervous ticks and twitches (if you ride the subway
|
|
in Tokyo and look at the other riders, you will notice this very readily).
|
|
|
|
MILITARISM:
|
|
|
|
In the book 'Japan that can say no! (to America)', by Akio Morita (CEO of
|
|
SONY) and Shintaro Ishihara (an influential parliament member), the authors
|
|
state that Japan has under development the world's most advanced military jet
|
|
because American made planes are not suitable for Japanese terrain, which is
|
|
'different' because it has mountains. I also learned about one Japanese who
|
|
quit the Fujitsu company partially because they were working on a nuclear
|
|
weapons research project and didn't feel a Japanese company should be involved
|
|
in such work. In Japan, Fujitsu has built at least 2 nuclear breeder reactors
|
|
(such reactors often are used to enrich plutonium for nuclear weapons). The
|
|
Japanese claim however, that they are for peaceful purposes. Hopefully this is
|
|
so.
|
|
|
|
The military mindset even extends to city planning. Most streets in Tokyo
|
|
have no names in order to 'confuse the enemy' in the event Japan was ever to
|
|
be invaded again. The US Army did name many of the streets during the
|
|
occupation, but these were removed by the Japanese shortly after US occupying
|
|
forces left the country.
|
|
|
|
There also exists a well funded extremist nationalist movement in Japan
|
|
which posts large posters at most major intersections and subway stations in
|
|
Tokyo calling for restoration of the emperor as ruler and re-militarization of
|
|
the country. Every day in the business and shopping areas of the city, vans
|
|
drive around with huge loudspeakers blaring nationalistic music and making the
|
|
above demands. Apparently, the older Japanese ignore this, aware of the west's
|
|
generosity after the war, but feelings of the younger people who don't have the
|
|
memories of Japan's dark past are more uncertain. What is happening today in
|
|
Germany may be a foreshadowing of things to come.
|
|
|
|
This may seem implausible at first, but not after one looks at Japanese
|
|
elementary students' textbooks. In the texts, the sections about World War II
|
|
are extremely distorted. In these books, Japan is played out as the victim to
|
|
world aggression and the atrocities of the Japanese Imperial Army are not
|
|
mentioned anywhere. The massive US aid to rebuild Japan after the war is
|
|
mentioned on only one line which went "America provided Japan with some help".
|
|
Japan's postwar success is credited only to the hardworking values of its
|
|
people (partially true), and not to US aid for reconstruction of its industries
|
|
(paid for by American tax payers), free access to the US market, and US
|
|
tolerance of Japan's closed market. After reading these books, one is lead to
|
|
believe that WWII was America's fault. It is hoped that the younger Japanese
|
|
learn what really happened before their parents grow old and die, or America
|
|
and Japan may face new misunderstanding and confrontation in the future.
|
|
|
|
EFFICIENCY:
|
|
|
|
Japan is perceived by the outside world to be an efficient country. In
|
|
actuality, Japan is a very inefficient country. The subway people count change
|
|
out of tin plates. The valuable intellectual resource of women is wasted by
|
|
giving them only the most menial jobs such as 'escalator dolls' and tea
|
|
servers. The farming system is one of the most inefficient you will find in the
|
|
modern world. Because of this inefficiency, there are a lot of people employed
|
|
on the farms who otherwise may not have a job. Although this is an inefficient
|
|
use of people and resources, it helps maintain a low unemployment rate. The
|
|
protected domestic market keeps all this from collapsing. As a result Japan can
|
|
be inefficient, yet still be rich. It is now per-capita, the richest
|
|
industrialized country in the world (and is expected to be the richest
|
|
absolutely by the year 2000, surpassing America). It may surprise many people,
|
|
but the most efficient country in the world is the United States, not Japan.
|
|
Japan ranks a bit of the way down. In manufacturing though, they are best in
|
|
the world.
|
|
|
|
TRUE, BUT ONLY ON THE SURFACE:
|
|
|
|
it is claimed that Japanese transplant factories in the USA are good for
|
|
America and create jobs. Although a Japanese transplant factory may be good for
|
|
the town which gets it, its bad for the country as a whole. Japanese factories
|
|
opened here tend to be only assembly plants. This is important because most of
|
|
the value of manufactured products resides in the research and development of
|
|
machine tools, plastics, technology as well as the manufacture of parts which
|
|
make up that product. There is little value in assembling pre-made parts
|
|
together to make a final product. Parts machining and manufacturing (and those
|
|
jobs) is typically done in Japan, with the finished parts being shipped to the
|
|
US for final assembly. This is true even for Japanese products 'made in USA'
|
|
like the famous 'US made Honda Accord'. As a result, when a Japanese auto plant
|
|
opens in the US; for every 1 job created, an other 4 are lost (in the parts and
|
|
high tech sectors of US industry). Hence, the true consequences are bad for
|
|
America as we lose the technology on how to make advanced manufactured
|
|
components. Final assembly of Japanese auto parts is pretty low tech and also
|
|
doesn't keep money in America. Final assembly only adds about $700 to the price
|
|
of a car. This is the only money which stays here when you buy a 'US made'
|
|
Japanese car. The costs of paying for welfare and unemployment for unemployed
|
|
US engineers and parts maker employees are much much higher and later wind up
|
|
on American's tax bills.
|
|
|
|
An other claim goes that "America is successful in Japan and one only has
|
|
to look at Mcdonald's, Disneyland and others to see America's success". These
|
|
are not 'American successes' in Japan because in reality, these are Japanese
|
|
owned franchise companies. Their appearance is American, but their ownership,
|
|
production and management is Japanese. A very small token number of foreign
|
|
companies are allowed to have a presence in Japan (ie. Toys-R-Us, P&G, BMW,
|
|
Kodak, IBM), but their overall market share is kept quite small via the means
|
|
described in this paper.
|
|
|
|
EXAMPLE, HOW ALL THIS WORKS TOGETHER:
|
|
|
|
Buying a Japanese product, even in an industry unrelated to yours can
|
|
cause you to lose your job! This is much more likely than one may think. Many
|
|
otherwise smart people do not understand this so I will explain it with the
|
|
following true example:
|
|
|
|
AT&T is a large US telecommunications manufacturer that is well placed in
|
|
the world market and hence pays its employees very well. Many of them like to
|
|
buy Hondas, Acuras, Mitsubishis and Toyotas. Most of these Japanese companies
|
|
are in one of the 6 or so keiretsus in Japan.
|
|
|
|
MITI and Japanese industry have publicly declared the world
|
|
telecommunications manufacturing industry to be a Japanese national priority
|
|
(target). As a result, they have planned and are starting to execute a strategy
|
|
to enter and to become the major player (today, they are a very minor force)
|
|
in the telecommunications industry during the 1990s. In fact, they have a plan
|
|
to wire every house in Japan with fiber optic cable within the next 10-15 years
|
|
in order to perfect making fiber and its associated communications hardware.
|
|
|
|
Japan will have to spend money to research and develop their new
|
|
telecommunications equipment. This will be very expensive and they will need
|
|
the help of the keiretsu banks to do it. Where do the banks get this money?
|
|
From their biggest export of course, automobile sales. This means that although
|
|
AT&T managers and engineers only bought cars, they are helping fund Toshiba's,
|
|
NEC's, Hitachi's and Matsushita's effort to put them out of a job.
|
|
|
|
Imagine one of AT&T's engineers recently bought a new Honda automobile.
|
|
One day, that engineer loses his job due to fierce Japanese competition in the
|
|
telecommunications industry, get into his Honda, go home, yet never ever equate
|
|
the two events!
|
|
|
|
Let's continue this example a little further to summarize this paper The
|
|
Japanese want to enter a new industry, telecommunications. Based on previous
|
|
experience, this is how they are likely to do it.
|
|
|
|
Firstly, telecommunications in the future will be based on something
|
|
called digital technology. This will enable those picture-phones you used to
|
|
see on Star-Trek to be a reality. Fiber optic cable and data transmission are
|
|
very important to do this too. This is why they want to get good at making
|
|
fiber optic cable by making and putting fiber cable all over their entire
|
|
country.
|
|
|
|
Today, the Japanese are lousy at making high quality major
|
|
telecommunications equipment that your telephone company would buy. In the
|
|
world market though, there is lots of money to be made in this, which right now
|
|
AT&T mostly gets. Because Japan doesn't know how to make good telecom
|
|
equipment, they will need to do three things:
|
|
|
|
>1) get some good telecom equipment so they can copy it and improve it.
|
|
|
|
>2) pick a very strategic but simple niche market in the industry and take it
|
|
over completely (ie. dumping) to get a foothold so they can use it as an anchor
|
|
to increase the market share in telecommunications (same strategy as the LCD
|
|
screens example above).
|
|
|
|
>3) start small.
|
|
|
|
It turns out they have already started to do these things. For (1), they
|
|
promised some US big name telecom makers that they might get a piece of the
|
|
Japanese telecommunications market in return for a small sale of their best
|
|
equipment to the Japanese national telephone company. AT&T and other North
|
|
American firms fell for this scheme (maybe the laid off TV maker executives
|
|
went to work for AT&T). AT&T sold them one copy of their most advanced
|
|
equipment for a promise from the Japanese to 'possibly' buy many more. This is
|
|
foolish as AT&T has just let a country which has made a public declaration to
|
|
be the world leader in telecommunications get a copy of their best equipment.
|
|
AT&T's equipment will get copied and show up as Japanese brands a few years
|
|
from now. Perhaps AT&T doesn't understand that Japanese phone companies and
|
|
Japanese manufacturers work together to defeat foreign firms like AT&T. Hence,
|
|
selling equipment to a Japanese phone company is not much different from
|
|
selling it to a competing Japanese manufacturer.
|
|
|
|
For (2), Japan already has acquired two main strategic industries.
|
|
Firstly, as you know they have 100% market share in the small LCD screens that
|
|
the new picture phones and tele-computers/tele-bank machines will use. If AT&T
|
|
wants to make a picturephone, they have to get the screen from their
|
|
competition who also makes these phones (which I saw when I was Japan). Imagine
|
|
the laptop computer example above all over again. This is an other reason why
|
|
these small LCD screens are so strategic. Secondly, Japan has made an effort
|
|
to be the best and cheapest (via dumping) at making a highly specialized
|
|
component of fiber optic transmission systems which America uses in its
|
|
network. Now Japan's salesmen talk to almost every phone company in the world
|
|
to sell them this part. Now on his future visits, he can use his existing
|
|
contacts to sell them other things Japan will soon be making.
|
|
|
|
For (3), you probably have already seen what's going on when you go
|
|
shopping. Panasonic, Murata, Fujitsu and others all make very fancy electronic
|
|
phones. They also make small telephone switching equipment (like AT&T's smaller
|
|
products). Eventually, these will get bigger and bigger until they make the
|
|
bread and butter items of AT&T. This is the same strategy they used to enter
|
|
the car market too. They started with motorcycles, moved to cheap cars, then
|
|
to trucks, then to sports cars, then to luxury cars. Today we know the results.
|
|
Again, this is also true with TVs, first they made black and whites, then color
|
|
TVs. Today the TV in your house is most likely Japanese (even if its a store
|
|
brand). This was an industry which America had 100% market share about 25 years
|
|
ago. This is what is likely to happen to telecommunications too.
|
|
|
|
ITS NOT ALL JAPAN'S FAULT:
|
|
|
|
American's behavior when trying to do business in Japan is not what it
|
|
should be. After seeing how some American firms operate there, it is little
|
|
wonder our success rate is often so poor. For example, something of an
|
|
annoyance (and also advantage) to the Japanese is American business people
|
|
working in Japan who don't speak Japanese, or know nothing about the country
|
|
they are dealing with. These included some trade representatives from an Oregon
|
|
company, some people from Boeing whom I met at a Nissan factory, and some from
|
|
the Government of Wisconsin at a machine tools fair trying to attract Japanese
|
|
industry to their state.
|
|
|
|
The group of businessmen I met from the Oregon company I met in Roppongi
|
|
(an entertainment district in Tokyo). These people were a disgrace to American
|
|
industry and opened my eyes to why the Japanese are able to take advantage of
|
|
us in business. Firstly, these men spoke no Japanese at all (so they couldn't
|
|
understand what their opponents at the negotiating table were saying) and knew
|
|
nothing about the culture. They asked me what it was like to be a 'gringo' in
|
|
Japan. It seemed that they thought the business adversaries they were
|
|
negotiating against in Japan were running some 2 peso Mexican hot dog factory.
|
|
My conversation with them was a real eye opener to many of America's problems
|
|
when dealing with the Japanese in business.
|
|
|
|
At least their company didn't send a women to do their negotiating. This
|
|
would have been a mistake of huge proportions. Japanese corporations and
|
|
businessmen typically treat any company who sends a woman with ridicule. Its
|
|
one of the best ways to lose a contract. Although Americans may dislike
|
|
Japanese sexism, Japan is fast becoming the world's economic power which means
|
|
they get to make the rules, not us. This is part of the price Americans pay for
|
|
buying all those Toyotas and Sonys for so many years. As Japanese industrial
|
|
influence spreads throughout the world, more of this type of treatment of women
|
|
by Japanese companies will take place (as many women working in Japanese
|
|
transplant companies in the US can attest).
|
|
|
|
The very presence of the trade group from Wisconsin at machine tools fair
|
|
is the result of a very foolish, self destructive and shortsighted US practice
|
|
which will now be explained. With so many jobs leaving America (due to many of
|
|
the above Japanese tactics), some states have decided to go to Japan to try to
|
|
attract Japanese companies to their state. Because America (unlike almost all
|
|
other industrialized countries) doesn't co-ordinate or regulate this in any
|
|
way, what happens is that states get played off against each other by Japanese
|
|
companies and the Japanese government. The state which gives the most tax
|
|
breaks or contributes the most money to build the plant gets the plant. This
|
|
is probably good for the winning state in the short run, but is much worse for
|
|
the country as a whole (and that state) in the long run.
|
|
|
|
Here's why: What this leads to is Japanese companies opening US branch
|
|
plants paid for by the US taxpayer and which pay little or no taxes themselves.
|
|
With many states doing this to each other to 'win' a few jobs, everyone winds
|
|
up losing. This is because after each state has 'won' a plant from some other
|
|
state, the final tally shows that no one state has gained any jobs from any
|
|
other state (or very little anyways), yet every state is short lots of tax
|
|
money which must be made up by placing more taxes on individuals, or US
|
|
businesses (who must now compete against the American state subsidized Japanese
|
|
businesses). The only winner in all of this is Japan who gets property tax free
|
|
factories and in worse cases plants which we the taxpayer, sometimes pay to
|
|
partially build through government grants. The Honda Accord plant in
|
|
Marysville, Ohio was a result of this practice. Japanese companies producing
|
|
out of tax free plants are also at an advantage to defeat US companies, who
|
|
must pay taxes. Ultimately, this practice makes America lose, not gain, jobs
|
|
(see above section 'assembly plants') and pay more taxes. This very topic is
|
|
the subject of many sick jokes in Tokyo about America's greed and foolishness
|
|
today.
|
|
|
|
An other problem (and the subject of other good jokes in Tokyo) lies
|
|
within our federal government. There has been much talk recently about 'foreign
|
|
agents'. These are very high level Federal public servants and elected members
|
|
Americans sent to Washington to represent them, who go work in the U.S. Federal
|
|
government for a short time, make contacts in the government or trade
|
|
department, then betray the country by selling themselves out as
|
|
representatives to foreign interests. These people were our front line trade
|
|
negotiators, staff members, trade attorneys, elected officials and have the
|
|
inside knowledge the foreign interests need to circumvent our trade laws,
|
|
defeat our companies and find out what our confidential future trade laws are
|
|
likely to be. These people sell themselves to the other side in order that they
|
|
may personally get rich through the resulting huge amounts of 'blood money' as
|
|
they use their contacts they made while serving the public, in order to betray
|
|
America. The amount of money involved is in the millions of dollars per person.
|
|
Some are delayed bribes which are paid after public service is completed for
|
|
favors done while in public office. Often, these people start representing
|
|
foreign interests within weeks of quitting their government job. The book
|
|
'Agents of Influence' (1991) by Pat Choate, contains the foreign agents list,
|
|
a thorough explanation of how this scam works, and how this is obliterating our
|
|
status as a rich industrial country. The book also explains very well the point
|
|
made on the Nov 27, 1992 edition of ABC's 20/20 (which did a segment on this
|
|
problem) about how the Japanese are way way ahead of everyone else in paying
|
|
bribe money and how we have lost billions of dollars and hundreds of thousands
|
|
of jobs as a result of this small handful of people willing to sell out their
|
|
country and their kids for cash.
|
|
|
|
As can be seen, America has many problems which are not the fault of the
|
|
Japanese, but are of our own doing. Japanese work as a team much better than
|
|
we do. They struggle together to save their companies when in need (versus
|
|
jumping ship, staging strikes like the recent ones at GM, or selling out to
|
|
foreign interests). They don't pay their CEO's millions while driving their
|
|
companies into the ground. They also realize that management and workers are
|
|
not each other's enemy. The competition is the enemy. No war was ever won with
|
|
internal conflict and the same goes for this one. Labor strikes (no matter how
|
|
justified) and management selfishness and shortsightedness are not the answer
|
|
to our problems. Co-operation and a common vision is the only solution.
|
|
|
|
One only has to look at the social and economic troubles today in
|
|
countries like Britain (which years ago in its time, was also the richest and
|
|
most powerful in the world) to see our destiny if we continue in our erroneous
|
|
and divisive ways. They failed to take action in time and suffered the
|
|
consequences. They were once the world's most powerful economy. They too
|
|
thought that any damage to their economy would have profound impact to the
|
|
world, and hence, thought they were safe as the rest of world would not let
|
|
anything bad happen to the British economy. They were wrong. People saying this
|
|
today about the US economy are also wrong. Britain's economic power diminished
|
|
gradually and unnoticeably, such that today, what happens in the Britain is not
|
|
so important to the world global economy. They are now a minor player and now
|
|
have a much lower standard of living. Our economic power is now in decline,
|
|
following the 'British pattern' which occured many years ago. We will suffer
|
|
their fate if we don't change.
|
|
|
|
CONCLUSION:
|
|
|
|
The article is not meant as an affront to the ordinary Japanese people (to
|
|
whom nothing is held against). Like most conflicts, it is the ordinary people
|
|
who get caught in the middle and wind up suffering. The same, unfortunately,
|
|
is true for this conflict. This paper is not about them, but is about their
|
|
companies and their government policies.
|
|
|
|
America's citizens have failed to realize that Japan practices a different
|
|
kind of trade than America does. Japan practices adversarial trade, where the
|
|
goal is to wipe out the foreign countries' industries in order to dominate them
|
|
entirely. For the Japanese, business is in every sense of the word, like war.
|
|
Americans who buy Japanese goods, unknowingly help them reach this goal. The
|
|
Japanese (and other countries such as Korea and Taiwan who have adopted
|
|
Japanese style business practices) are not our economic allies, they are our
|
|
competitors and they are dangerous to us.
|
|
|
|
America often complains that Japan must change its ways to become more
|
|
like us. This is not true as America is not number one anymore. It is not a
|
|
request we can make. Today, the tables are turned. This time, America will have
|
|
to change its ways to become more like the Japanese. Japan will likely surpass
|
|
the United States to become the world's leading economic, technological and
|
|
manufacturing nation by the end of this decade, even though it has only 1/2 the
|
|
population of America. History has pointed out every time, that the richest and
|
|
most economically powerful country in the world, ultimately becomes the
|
|
strongest militarily. We have to realize this and be prepared to accept it, or
|
|
we have to do something about it. Japan will not have to change their ways to
|
|
become like us, as tomorrow they will wield the power, not us.
|
|
|
|
This article by:
|
|
|
|
lleclerc@nyx.cs.du.edu
|
|
|
|
Louis Leclerc
|
|
P.O. Box 453
|
|
Jackman, Maine 04945-0453
|
|
USA
|
|
|
|
Please send me any corrections or omissions and this article will be updated.
|
|
The most recent version of this article (JAPANYES) is kept at FTP site:
|
|
monu6.cc.monash.edu.au (login: anonymous), in directory pub/nihongo
|
|
|
|
This article is copyright (1992) under the laws of the United States of
|
|
America. However, I hereby give permission that it be distributed widely and
|
|
freely over any media. This article cannot be sold or licensed.
|
|
|
|
|
|
|
|
A P P E N D I X
|
|
|
|
|
|
|
|
-->List of companies:
|
|
|
|
This is a list of some Japanese (or Japanese owned and controlled)
|
|
companies. Some of the names that make this list may surprise you,
|
|
depicted by '*':
|
|
|
|
* 7/11 Convenience Stores (US operations) (Ito-Yokado, Japanese Investor)
|
|
Acura (Honda Motor Company, cars)
|
|
Aiwa (consumer electronics, stereos)
|
|
* B.F. Goodrich Tire (owned by Toyo Rubber)
|
|
* Brother (electronic typewriters)
|
|
* Bridgestone Tire Company (tires)
|
|
* Bruce Springsteen (works for SONY)
|
|
C. Itoh (computer printers)
|
|
Canon (laser printers, cameras, photocopiers, consumer electronics)
|
|
* CBS Records/Columbia House Records (owned by SONY)
|
|
Citizen (watch company)
|
|
* Columbia Pictures (owned by SONY)
|
|
Denon (cassette tapes, consumer electronics, stereos)
|
|
* Dunlop Tire and Rubber (Sumitomo keiretsu)
|
|
Epson (computer company)
|
|
* Firestone Tire and Rubber (Bridgestone Tire Company, Japan)
|
|
Fisher Electronics (Stereo Maker)
|
|
Fuji Film (film and chemical products)
|
|
Fujitsu (nuclear and breeder reactors, consumer electronics, heavy
|
|
industry)
|
|
Geisha Foods (tuna and canned food products in the USA)
|
|
Hino (heavy truck maker)
|
|
Hitachi Industries (heavy industry, railroad, appliances & electronics)
|
|
Honda (autos, motorcycles, small trucks)
|
|
* IBM World Headquarters Bldg, Atlanta GA
|
|
Infiniti cars (Nissan Motor)
|
|
Isuzu (autos)
|
|
* JVC (Japan Victor Company; owned by Matsushita Industrial Electric)
|
|
Kao (computer disks and supplies)
|
|
Kawasaki Heavy Industries (Motorcycles, trains, industrial steel)
|
|
Kikkomann Foods
|
|
Kenwood Electronics (Stereo Maker)
|
|
Komatsu (A heavy Equipment maker)
|
|
Konica (photocopiers, cameras)
|
|
Kubota (heavy equipment, backhoes, tractors, bulldozers)
|
|
Kyocera (computer and electronics maker)
|
|
Lexus Automobile (Toyota Motor Company)
|
|
Makita (power tools)
|
|
* Maxell (cassette tapes)
|
|
Mazda (autos)
|
|
* MCA Home Entertainment (Home videos, tv shows;ie. Dragnet..etc) (Matsushita)
|
|
Michael Jackson (works for SONY)
|
|
Minolta (copiers, fax machines, electronics)
|
|
Mita (photocopiers)
|
|
Mitsubishi (a huge keiretsu;...banking, steel, autos, trucks, lead pencils,
|
|
electronics, electricity generation, bicycles...and on and on)
|
|
Mitsui (an other huge keiretsu, similar to Mitsubishi)
|
|
Miyata (bicycles)
|
|
Murata (fax machines and electronics)
|
|
NEC (Nippon Electric Company; computers, cash registers, TV's,
|
|
electronics)
|
|
Nikko (consumer electronics, stereos)
|
|
Nintendo Electronics (video games)
|
|
Nishiki (bicycles)
|
|
Nissan (autos, power boats, trucking and heavy transport vehicles)
|
|
* Nomura Securities (financial firm)
|
|
Okidata (computer printers and accessories)
|
|
Olympus (cameras)
|
|
Onkyo (electronics and stereo maker)
|
|
Panasonic (Matsushita Industrial Electric Company)
|
|
* Pebble Beach Golf Course California (Japanese Investors)
|
|
Pentax (cameras)
|
|
* Pentel (lead pencil company...Japanese have a huge share of the lead
|
|
pencil market, look at your lead pencil, its probably
|
|
Japanese)
|
|
* Pilot (lead pencil company)
|
|
* Pioneer (Stereo and electronics maker)
|
|
* Quasar (Matsushita Industrial Electric Company) (Televisions, VCR's)
|
|
* Raven (computer printers, faxes and accessories) (Matsushita Industrial)
|
|
Ricoh (they make computer printers)
|
|
* Roland (musical instruments)
|
|
* Rockafeller Center (a Japanese holding company)
|
|
Sanyo (electronics)
|
|
* Seattle Mariners Pro Baseball Team (Owned by Nintendo)
|
|
Sega (video games)
|
|
Seiko (Watches)
|
|
Sharp (copiers, faxes, TV's, electronics)
|
|
* Shiseido (perfumes, cosmetics)
|
|
Sony (electronics, movie production)
|
|
* Star Electronics (they make computer printers)
|
|
Subaru (autos)
|
|
Sumitomo (banks, heavy industry, trains, shipbuilding, steel, electronics)
|
|
Suzuki (autos, motor bikes)
|
|
TDK (cassette tapes)
|
|
Taito (video arcade games)
|
|
* Tokyo Disneyland (it belongs to a Japanese holding company)
|
|
Tomy (toy company)
|
|
Toshiba (electronics, eletrical, home appliances, heavy industry,
|
|
nuclear reactors)
|
|
Toyota (autos, heavy transport trucks, industrial machinery)
|
|
* Universal Pictures (Matsushita Industrial Electric Company)
|
|
Yamaha (motorcycles, musical instruments)
|
|
Yokohama Tire and Rubber (tire and rubber goods)
|
|
* YKK (zipper company (look at the zipper on your clothes, its
|
|
probably YKK as this company has an over 50% market share
|
|
in the world))
|
|
|
|
|
|
|
|
-->Some US products which are really Japanese (or other)
|
|
|
|
Chevy Nova car (Toyota)
|
|
Chevy Sprint/Pontiac Firefly (Suzuki)
|
|
Dodge Colt (Mitsubishi)
|
|
Dodge Stealth (Mitsubishi)
|
|
Eagle Talon (Mitsubishi)
|
|
Ford Mercury Villager (Nissan)
|
|
Ford Mercury Tracer (Mazda)
|
|
GM's Geo cars (mostly Japanese)
|
|
HP printers (some of them are Japanese)
|
|
Macintosh Powerbook Computer (some are SONYs)
|
|
Some Sears major appliances, TVs, and electronics (Matsushita and others)
|
|
|
|
|
|
'Strategic markets' the Japanese have entered (or are doing so now) include:
|
|
|
|
>machine tools and robotics: The world is now dependant on Japan for much of
|
|
the most modern robotic manufacturing equipment and machine making equipment
|
|
in the world (imagine the importance of this if a real war broke out somewhere
|
|
in the world where the US and Japan each supported the opposing parties).
|
|
Originally attacked in the 1980's, today Japan dominates the world machine tool
|
|
and robotics industries. Japan has also made a strong effort in the area of
|
|
power tools (Makita, Hitachi), again with some dumping.
|
|
|
|
>computer memory chips and semiconductors: (Akio Morita (SONY CEO) and
|
|
Ishihara, in their famous book "Japan that can say no! (to America)" stated
|
|
that Japan was powerful because they could alter the balance of power by
|
|
selling its critical Japanese-made-only microchips to the Russians instead of
|
|
the USA). They also claim that we dropped the A-bomb on Japan because we are
|
|
racists. Today, Japan dominates the semiconductor industry, having first
|
|
attacked it in the 1980s.
|
|
|
|
>high performance telecommunications equipment: They don't dominate this yet,
|
|
but they may by the end of the decade.
|
|
|
|
>automotive: US auto plants were used in WWII to make bombers...today many of
|
|
these plants don't exist anymore.
|
|
|
|
>automotive parts: (Japanese cars made in USA are really assembled from parts
|
|
which are usually MADE in Japan). These are the cars' critical components. The
|
|
high precision equipment and technology to make these parts reside in Japan,
|
|
not here. That's why high precision machining and advanced manufacturing is
|
|
usually done in Japan (and why they also targeted that industry), and only
|
|
final assembly is done here.
|
|
|
|
--------
|
|
|
|
-->The following articles referred to in the above paper are available via the
|
|
Internet Computer Network at FTP Site: monu6.cc.monash.edu.au
|
|
in directory: pub/nihongo
|
|
|
|
You login with name: anonymous
|
|
Use your first name as the password
|
|
|
|
(Also available at public access bbs: 516-473-6351)
|
|
|
|
JAPANNO:
|
|
An unauthorized translation of a best selling book in Japan "A Japan that can
|
|
say no (to America)!" about why Japan is now number one and should take the
|
|
place of the US as world leader. By Shintaro Ishihara (Japanese Parliament
|
|
Member "Americans are lazy, ignorant and stupid") and Akio Morita (SONY CEO).
|
|
This is actually a good analysis of many of America's problems. Note the
|
|
version of this book sold in stores is a phony. 1/2 of the original version is
|
|
missing (Akio Morita removed his part fearing it would hurt SONY's sales in the
|
|
U.S.) and there is a new appendix specifically written for American
|
|
consumption, much of which seems to be false).
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MATSUSHITA.PBS:
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Transcript of a shocking PBS Frontline special about how a Japanese cartel
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wiped out the US TV industry and went on to take over the rest of world
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consumer electronics.
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LOSEWAR.PBS:
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Transcript of an other excellent PBS Frontline special about how yet an other
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Japanese cartel conspired and took over the world supply of small computer
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displays. Good segments on how Honda used unethical (and possibly illegal)
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measures to drive U.S. auto parts makers out of business.
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-->The following article referred to in the above paper is available via the
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Internet Computer Network at FTP Site: slopoke.mlb.semi.harris.com
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in directory: pub/doc/misc
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(Also available at public access bbs: 516-473-6351)
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AGNTLIST:
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The list of 'foreign agents' (with figures): former high level U.S. government
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public officials who later used their inside government contacts to work as
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agents for foreign interests in order to make quick money while betraying
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America. Many of them made over a million dollars doing this.
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--------------
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Here are a few good books to read on the topic:
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-->"The Enigma of Japanese Power"; by Karl Van Wolferen, 1989, Alfred A. Knopf
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Press (this book used to be given away whenever your bought a subscription to
|
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Fortune Magazine. It may still be.)
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-->"Trading Places, How we are giving our future to the Japanese and how
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to reclaim it", Clyde Prestowitz, New York: Basic Books 1989
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-->"Agents of Influence", The list of 'foreign agents': former U.S. government
|
|
public officials who later used their inside government contacts to work as
|
|
agents for foreign interests in order to make quick money, Pat Choate, 1991
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-->"Unequal Equities, Power and Risk in Japan's Stock Market"; Zielinski,
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Kodansha International, 1991
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-->"The Japanese Company", Rodney Clark, Charles E. Tuttle Company 1979
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(Yale University)
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-->"The Reckoning", by David Halberstam, William Morrow & Co., 1986.
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An historical novel about Ford and Nissan from founding to the present.
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-->"Head to Head - The Coming Economic Battle Among Japan, Europe, and
|
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America", by Lester Thurow, William Morrow & Co., 1992.
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-------------------------------------------------------------------
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AFTERWARD, by Andre Robotewskyj; ar12@midway.uchicago.edu
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Japan's government and companies have organized to fight an economic war
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against us which we are losing badly. What the ordinary Japanese people allow
|
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their government and companies to do is not acceptable. Outright discrimination
|
|
against foreigners and treating women as 'non-people' is not tolerable in the
|
|
modern world. The Japanese government and industries have treated the America
|
|
that helped them so much after World War II with contempt and insolence. We had
|
|
accepted their closed market and opened ours to them so they could rebuild
|
|
their country and become full members of the peaceful world. Instead, their
|
|
government and their industries chose to use this generosity as weapons against
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|
us in order to destroy our companies, our jobs, and our nation.
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|
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|
I used to buy lots of Japanese products, probably for the same reasons you
|
|
might now. Others may not know the full consequences of their decisions like
|
|
you do now. Telling them is important. If you know an effective way to get this
|
|
message out to people, then it would be wise to do so, don't wait for someone
|
|
else to do it for you.
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|
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|
America belongs to you and you have to do something for it once in a
|
|
while. This is one of those times. She needs your help. If you have questions,
|
|
please ask. Use this network and fax machines to organize yourselves to get
|
|
this message out. Put copies of this article in lounges or on the
|
|
company/school computer network. Send this article to your representatives, or
|
|
your favorite political party. Scatter copies of it into the 4 winds. These are
|
|
all things which can be done.
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|
|
|
If you are a student, you probably realize much more than your parents do
|
|
that your standard of living is likely to be a considerably lower than theirs.
|
|
You are much more likely to have trouble finding a good job upon graduation
|
|
than they ever had. That is how this problem affects you directly. As a result,
|
|
you may wish to get your friends & family to tell others and organize or inform
|
|
student groups to get the word out about this problem. If you don't act, its
|
|
you (and your kids someday) who will suffer the most as a result of all this,
|
|
so its up to you.
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|
|
|
In the meantime, one very good way to get people aware of the topic is to
|
|
get them a copy of Rising Sun (by Michael Crichton) as a birthday or Christmas
|
|
present. This is a very good factually based fiction murder mystery book on the
|
|
subject. It is a #1 best seller and is by the same author who wrote "Andromeda
|
|
Strain", "Great Train Robbery" and other very famous books and movies. A movie
|
|
version of this book (starring Shawn Connery) is being made and should be out
|
|
next year.
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|
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|
Remember that a problem like this can be fought, one American at a time.
|
|
Think of America when you do business and remember that exclusive self-centered
|
|
thinking will only make problems in America worse than they are. That is the
|
|
true lesson of the 1980's. Self centeredness doesn't work in the long run. If
|
|
we were as loyal to each other as the Japanese are to each other, we wouldn't
|
|
be in the economic and social mess we are now. Remember that, and expect it
|
|
from your family, friends and associates. If you don't get what you expect, let
|
|
them know. Hopefully in the future, the economic war will be called off and our
|
|
two countries will live peacefully and with co-operation. I look forward to
|
|
that day.
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|
I run a mailing list which occasionally distributes articles like this
|
|
one. If you'd like to be on the email receiver list, please send me a note (to
|
|
the address below).
|
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|
Andre Robotewskyj; ar12@midway.uchicago.edu
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