74 lines
3.2 KiB
Plaintext
74 lines
3.2 KiB
Plaintext
The Real Thing
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A review by Jim Keith
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Cybernetic brain control, achieved by innocent-seeming
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increments of technology: A popular product provides the capital
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for saturation advertising, saturation provides the continual
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reinforcement via electronic brain massage so that a culture
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takes on a hypnotic mode of acceptance, and the advertising
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offers the carrier wave for really sinking the subconscious,
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glandular meathooks in.
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The ruthlessness, the cynicism of control makes it certain
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that the puppet strings will continue to be implanted as deeply
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in the flesh as the state of technology permits.
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Take the image of Coca Cola as being "the real thing", the
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all-American fun beverage, consumed by (if we are to believe the
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ads) middle-American, horsing-around-on-the-beach, hot
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dog-grilling, "soft" drink-swilling, fresh-faced teenagers (who
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no doubt have as little idea of the techniques of Pavlovian
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advertising as the rest of the world). And then observe the
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techniques by which Coke is actually sold.
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I just watched a Coke ad on television and noted (as I have
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noted in most of the ads for companies with the kind of cash
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necessary to buy top flight Madison Avenue brain and gland
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rinsing) a number of interesting things.
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First, the jerking breasts of the teenage girl in a sack
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race.
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Coke, presumably, expects us to believe that is was a candid
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shot taken in a slap-happy moment of abandon, but anyone with any
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familiarity with film knows that it isn't. The image is precise,
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focused, choreographed. The shot was chosen precisely for the
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image of jerking breasts (virtually every Coke ad has one or more
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images of jerking tits and fluxing buns, as do Pepsi commercials,
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etc.).
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Another image shows the uplifted Coke bottle with guzzling
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teenager. Let's not rule out that Coke executives, choosing the
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imagery of the ad, may just possibly have considered the
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fellation equation.
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Another shot shows a toddler's diaper falling down, people
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laughing uproariously at this no-doubt hilarious occurrance.
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But the following cut is the telling one, where all of the
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elements cum together.
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A young woman, sitting on the lap of a fellow in a rocking
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chair, falls backward onto him as the chair tips over. Everyone
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is still laughing (their asses off), but that precise posture of
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anal penetration is shown in slow, loving motion.
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Compare the strategy of this ad, its techniques for obtaining
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and holding attention (what more fascinating image than analism,
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the Coca Cola Company thinks) while the "Coke" message is drilled
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in. Compare it with the above ground image of the company.
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Wholesome, American, Fun, Youthful Wholesome, American, Fun,
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Youthful Wholesome, American, Fun, Youthful Wholesome, American,
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Fun, Youthful Wholesome, American, Fun, Youthful Wholesome,
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American, Fun, Youthful, Wholesome, American, Fun, Youthful,
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Wholesome, American, Fun, Youthful, Wholesome, American, Fun,
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Youthful Wholesome, American, Fun, Youthful, Wholesome,
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American, Fun, Youthful.
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Jim Keith is the author of Casebook on Alternative 3: UFOs,
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Secret Societies and World Control, available for $12.95 from
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IllumiNet Press, POB 2808, Lilburn, GA 30226. 1-800-680-INET.
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