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EDITORIAL: Tourism and the Land
by Alan Wilson
from Jan/Feb 1992 issue of Wave~Length
Many of us are concerned about the degradation of
our planetary environment and are taking steps to
lessen the impact of our actions. The experience of
an unspoiled environment is becoming a value in
itself, one enjoyed particularly by paddlers.
Paddlers know that a wilderness trip helps reverse
in us the pell mell rush of a growth-fixated
culture. It teaches us that 'slow is beautiful'.
In times of recession, however, industry leaders and
some workers argue that such environmental concern
is overdone, our standards are too high, that to
meet our "green goals" we would have to collapse our
economy and sacrifice our well-being, beginning with
their jobs. "Jobs or the environment" is the
rallying cry.
The 1991 State of the World report of the Worldwatch
Institute says, "Shifts in employment are inevitable
whether remaining forests are liquidated or
protected: jobs and profits based on a rapidly
diminishing resource simply will not last.
"Continued cutting of the last ancient forests will
do little to sustain timber industry jobs. Moreover,
it will foreclose the option of diversifying from
narrow wood-based economies to broader forest-based
economies that capitalize on such nontimber values
as tourism."
"Tourism? C'mon, we don't all want to be bellhops!"
Proponents of tourism have often been derided for
promoting what their detractors call a 'Third World
economy' low paying service jobs. But the tourist
industry is a broad-based, grass-roots, industry of
small business people, men and women in the fields
of kayaking, whale watching, river rafting, etc.,
who through a love of the outdoors, have created
satisfying and sustaining careers. Simultaneously
they have created a uniquely diverse industry
providing incomes in many small communities.
Wilderness tourism is small scale, decentralized,
and low-impact. This is a model quite different from
the heavy, extractive industries, often foreign-
owned corporations, which ship out products, leaving
a residue of pollution or deforestation.
Tourism is reshaping the coastal economy. In the
province of British Columbia, for instance, tourism
has now become the #1 employer, growing at 5% per
year, while traditional industries show increasing
job loss. Tourism is now a $5 billion a year
industry spread throughout the province (only $2
billion in Vancouver and Victoria). And although the
forest industry is still the #1 generator of wealth
in the province, that centerpoint of BC industry is
likely to eventually be replaced in top spot by the
upstart Tourism.
Tourism offers the hope of resolving the "jobs or
the environment" dichotomy, proving that jobs and
the environment are compatible, undermining the
rationale for continued resource extraction which
has been promoted by large, corporate employers.
It is important to remember that logging was not
always number one. The west coast native economy
persisted over millennia, based on a sustainable
relationship with the land. Since contact we have
experienced a rapid succession of economies based on
consumptive 'boom & bust' industries: the fur trade,
the gold rush, fishing and forestry. Now in Tourism
we are at last turning back towards a less
consumptive relationship with the land.
This economic transition will only succeed if all of
us entering the wilderness, whether for business or
pleasure, exercise a high standard of
environmental responsibility.