2222 lines
132 KiB
Plaintext
2222 lines
132 KiB
Plaintext
Japanyes; THE SECOND EDITION; (plus US DEBT section)
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The following article, JAPANYES, (2nd edition) has gained a lot of interest and
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has circulated extensively among some of America's biggest corporations and
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universities. When you read it, you'll see why. JAPANYES comes from Internet FTP
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site monu6.cc.monash.edu.au. The most recent version is in directory
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pub/nihongo. It is also available for free by calling a free public access
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computer modem bbs at 516-473-6351.
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This paper was written by: Louis Leclerc; lleclerc@nyx.cs.du.edu
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His US mail address and information about him are at the end of the article.
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Please send him any corrections or additions to this paper.
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NOTE: This is a rather long but fascinating paper on how Japan Inc. functions.
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For a former free-trader like myself, it has shaken some of my beliefs to the
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very core. It will open your eyes a little, it will disturb you, and it will
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quite possibly lead you to ask some serious questions about the future of the
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United States of America as a world-leader. Reading this, IMHO, is well worth
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the effort.
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The level of detail and the overall gist is documented in many well-known,
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albeit difficult to read, books (see appendix). The author's prime service to us
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is the distillation of this information into a (relatively) brief synopsis.
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Tom Mathes tom-mathes@email.sps.mot.com
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---------------
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In the 2nd edition, typographical and content errors/omissions were corrected,
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sections re-organized for better flow and less relevant sections were
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deleted/condensed to make room for new material. Japanese names were removed to
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protect their anonymity.
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Sections significantly expanded/added in the 2nd edition:
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DISCRIMINATION
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TRUE, BUT ONLY ON THE SURFACE
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AMERICA IS ALSO TO BLAME
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CONCLUSION
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COMPANY LISTING (many new names)
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Sections deleted/condensed in the 2nd edition:
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WHERE IT ALL BEGINS (combined with BUSINESS IS WAR)
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-------------------------------------------------------------------------
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(ed031993) (orig.ed111292)
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Second Edition
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D O E S A M E R I C A S A Y Y E S T O J A P A N ?
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(A M E R I C A W A N I H O N N I "H A I" T O I U K A)
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There are many misconceptions about Japan and its success in the post-war
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era. While staying in Japan in mid 1992, I tried to look at Japan's seemingly
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miraculous success with the hope to understand it so that maybe we could apply
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some of their plan in our own country. "What makes Japan so good?", "How did
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they get from a third world country to be the richest in the world so quickly?"
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are common questions asked today in America. Today, I will try to answer with
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examples, at least partially, these questions.
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Going to Japan, I expected to see a very efficient country from which
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America could learn in order to regain her former prosperity. During my trip,
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the reality began to sink in that what is really happening was quite different
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from expectations and in some ways quite disturbing. Today, Japanese companies
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are the among the largest in the world and own large US firms like 7/11 stores,
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Loews Theaters, Firestone Tires, Spencers mall stores and Columbia Pictures (a
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short list among many, see appendix). Ironically, foreigners own very little of
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Japanese industry inside and outside of Japan. There are many reasons for this,
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some of which one may find surprising and disturbing. The Japanese have a very
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different approach to doing business than we do. This paper will elaborate,
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justify and try to show what is happening and why it is important that this be
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understood here in America.
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Don't be afraid to question what you read here as I am confident that if
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you research the points yourself (hopefully by going to Japan to see for
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yourself or reading materials on the topic), you will find the points made in
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this paper to be truthful.
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THE "JAPAN PROBLEM":
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Some claims echoed in America which are commonly dismissed as "Japan
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Bashing" statements, upon investigation are in fact truthful. The following
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statements may seem brash right now, but their meanings will become clearer in
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the explanations and examples that follow.
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Japan is in a kind of economic war against us. Their objective is for them
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to win and for us to lose. Through the use of cartels, price fixing,
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government-corporate 'anti-foreigner' tactics as well as adversarial trade and
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predation strategies, Japan is destroying much of America's strategic
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industries, standard of living and military strength. These actions are also
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destroying the jobs of ordinary American people. As a result, the greatest
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transfer of wealth in the history of the world from one country to another is
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happening right now, from the United States, to Japan. Today, Japan (not
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Britain) is the largest foreign holder of assets in the US. Japan (a country
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half America's population) is also today the largest holder of net foreign
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assets in the world.
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Those who study these types of topics know that economic wars can be even
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more devastating to a country's long term future than conventional wars. Japan
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is organized to fight, uses a tactical strategy and has a fundamental plan.
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America's economic strategy is in disarray and there is no plan. As a result,
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America is losing the economic war by default.
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IN THE BEGINNING, THE TV CARTEL:
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A very famous example of Japanese national government and corporate
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coordination to take over a foreign industry is that of the Japanese TV cartel,
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first set up in the 1960's. This is how Japan took the free-world TV industry
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away from the United States. PBS Frontline did an excellent documentary on this
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called "Coming From Japan", (see Appendix for how to get transcript via
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Internet).
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In the 1960's, the Matsushita Industrial Electric Company, Sanyo, Toshiba
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and others formed a TV cartel in Japan. They got US TV technology from the
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giants in the industry (Zenith, RCA, Quasar) in the following way. The Japanese
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government prohibited US made TVs from being sold in Japan. Instead, they
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insisted that the technology be licensed to Japanese manufacturing companies
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rather than importing (still often the case today in Japan). The US companies
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thinking they could still make money this way, agreed to these terms which
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enabled the Japanese companies to acquire the technology on how to build TVs.
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The above Japanese companies, with tacit approval from the Japanese
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government, set up a cartel to inflate TV prices in Japan in order to turn
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around and use the money to sell below cost TVs in America. This was to drive US
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makers out of the American and world markets. US TV makers went bankrupt or left
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the industry as they could no longer fund research to continue making improved
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and high quality TVs. They could not compete with the artificially low Japanese
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TV prices in America and were forbidden to enter the Japanese market to take
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advantage of the high prices there. Hence, the US makers could not make money.
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Furthermore, secret deals, illegal under US trade law, were set up by Japanese
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TV makers and US retailers such as Sears and Woolworths to sell Japanese TVs
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under store brand names. As a result, once famous brands such as Sylvania,
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Quasar, Admiral, Philco and RCA have vanished or are foreign/Japanese owned.
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Zenith is the only remaining US TV maker today. No US companies make VCRs
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although they were an American invention.
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In the 1980's the Japanese applied this same strategy to the machine tool
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industry and now completely dominate that industry as well (a point well made at
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a machine tool exhibition I visited in Tokyo). Before that was motorcycles and
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computer memory chips (the US tried to retaliate but failed as our companies
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couldn't organize with each other during the now famous 'dram shortages' a few
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years ago). It will be happening again with major and smaller kitchen/washing
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appliances, aircraft and telecommunications equipment during the 1990s. It has
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already happened with liquid crystal portable computer displays where the
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Japanese today have 100% market share (these were also invented in the USA).
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DISPELLING SOME STATISTICS:
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Several misleading claims are made in the media about how the trade
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situation today with Japan is fine. These will now be dispelled. One claim
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states that Japan is opening its market because it has increased imports by 9%
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in 1986-87 and 18% in 1988. This is a half truth because Japanese exports during
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the same period increased by much more than that. In other words, the trade gap
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got bigger, not smaller between Japan and its trading partners.
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Another false claim, most often made by Japanese trade representatives,
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states that it is naturally expected and ok that Japan has a trade surplus with
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America. This is because if every Japanese bought $100 of goods from America,
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and every American bought $100 worth of goods from Japan, an imbalance would
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occur in Japan's favor as there are twice as many Americans as Japanese in the
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world.
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In the real world though, this is not ok, and cannot happen for very long
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without serious consequences. To see more clearly this picture, imagine a world
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with 2 countries, one with 100 citizens, and another with 1 citizen, you. Each
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person has $200 to their name. Every year you buy $100 of goods from the other
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country, and each of their citizens buys $100 of goods from your country. If you
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work out this example, you will see that in a little over 2 years, you will have
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accumulated all of the money in the world and the other country will be
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penniless. This is the current state of affairs between Japan and its trading
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partners. Although things are actually occurring more slowly, this is the trend.
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The fallacy in the Japanese argument above lies in the fact that they state
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'people buy from countries'. This is comparing apples and oranges. For the
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Japanese claim to be accurate, they must compare either countries buying from
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countries, or people buying from people. Done this way, the problem with the
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Japanese argument surfaces as the numbers will no longer balance to a 'natural'
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trade gap between the US and Japan. (for background on this fallacy, and others,
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see the book "How to Lie with Statistics" by Huff, Darrell, 1954).
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POLITENESS AND CODED LANGUAGES, A BACKGROUND:
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Japanese communicate with each other and the outside world a bit
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differently than we do. This is often a cause for misunderstanding between our
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two peoples, so it will be clarified below.
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Because Japan was a communal society, a way of speaking in a way not to
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directly offend the other person (who they still had to live close to after a
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discussion had finished) has developed over time. There is even a Japanese word,
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called 'Tatemae', which refers to this kind of phrase. These kinds of phrases
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are a type of 'lie' in order to be polite. Often, when Japanese use words like
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'goal' or 'difficult' in reference to a request you make, this is tatemae.
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Some recent examples from the evening news will make this point clear.
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Recently, George Bush went to Japan to open the Japanese market to US goods and
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to get the Japanese to use more US made car parts in the cars they sell to
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America. After he left, the Japanese Prime Minister said the agreement they
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reached was 'a difficult goal'. This is Tatemae code for 'we have no intention
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of meeting your demand'. But of course, the Japanese PM would not say this
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directly to George Bush, the president of America. This would be extremely
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impolite and Mr. Miyazawa could never say such a thing directly to an individual
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of such prestige. The Japanese PM is thus in a difficult position. This is an
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occasion for tatemae. Foreigners (especially Americans) who aren't used to
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Tatemae have extreme difficulty to understand its usage. Later, when the
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'promise' is broken, Americans often end up thinking they were lied to by the
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Japanese when this was never the case. Really, the Americans were supposed to
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pick up on the Japanese polite refusal, but failed to because they took what the
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Japanese said literally.
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As another example, an agreement was reached where Japan would allow more
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US made computer chips to be sold in Japanese products. Recently, the Japanese
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have said this goal would be 'difficult' to reach. This is code for 'we will
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renege on the agreement'. If you know about Tatemae, it is much easier to know
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what the Japanese really plan on doing when faced with a politically difficult
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position as well as what they might be trying to say when they talk on
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television.
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Finally, a claim is often made by cornered Japanese officials that "Japan
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is at a crossroads" and the problems described in this article are being
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resolved today. "The Japanese market is opening, but it takes time and Americans
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must be patient for Japan to succeed at this difficult task." Japan has been
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saying this for the last 20 years.
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DISCRIMINATION:
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Although the Japanese are individually are very polite people, Japan is a
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very racist country, maybe even more so than we are. The common name Japanese
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use for foreigners (people not of the Japanese race) is 'gaijin'. Although its
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literal translation is innocuous, it is a loaded word. 'Gaijin' is a racial slur
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somewhat in the way 'colored' or 'nigger' used to refer to a black person in
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America. There is however a polite form of this word, 'gaikokujin', which means
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literally 'outsider country person'.
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When you enter a rental agency to rent an apartment (the only way to get an
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apartment in Tokyo), some of the rental books say on the cover 'no gaijin'. If
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you are a gaijin, you cannot rent anything in these books. There are also a fair
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number of restaurants and bars in Japan that do not welcome/serve 'gaijins' (a
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point made once you enter or try to get service at the establishment).
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As an example of how deeply all this goes, one may look at the now famous
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Konishiki affair in 1992. Konishiki was the best sumo wrestler in all of Japan.
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However, he was an American (Hawaiian). The overseers of Japanese sumo
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continuously denied him the title of 'Yokozuna' (sort of an entry into the
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Japanese sumo Hall of Fame for grand champions like Konishiki). Konishiki won
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title after title, but was still refused. When pressed, the overseers claimed
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that the holder of the Yokozuna title must possess 'hinkaku', a special kind of
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'Japanese grace'. They also claimed that it was impossible for a non Japanese to
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be capable of possessing hinkaku. As a result, Konishiki was refused the honor
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of the Yokozuna title. In the end, he never became Yokozuna.
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Ironically, the subsequent public outcry over this incident may have had an
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impact on the way decisions are made regarding who can hold the Yokozuna title.
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In 1993, for the first time, a non-Japanese was granted the title of Yokozuna.
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Discrimination does not extend only to foreigners. Looking through any
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major newspaper, you will see ads which ask for Japanese only (no foreigners),
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men only, young women only, or people of a certain age. Discrimination doesn't
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seem to be illegal in Japan. A law does exist however stating that it is a
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Japanese 'goal' not to have discrimination (hint:this is Tatemae). This 'anti-
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discrimination' goal/law does not seem to be enforced in any way. Races are
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ranked in a kind of social order in Japan, first are Japanese, then white
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people, other asians, then all other races besides black people, who are last.
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The government is sometimes a partner in racism and discrimination. There
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exists an 'unclean' sect of Japanese society who are referred to as 'Burakumin'.
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They are a particular sect whose ancestors had an 'unclean' religious history. A
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small square on the top corner of the Japanese birth certificate is filled in if
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a person is a Burakumin, or is blank if they are not. This is used by the
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government and the companies to deny Burakumin people good jobs and advancement
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during their careers.
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There exists another dark side to government sponsored racism, dating from
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World War II, which exists even to this day. During the war, many Koreans were
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forcibly taken to Japan, made 'Japanese citizens' and enslaved, or forced to
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serve in the Japanese Imperial Army. Upon the end of the war, Japan revoked
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Japanese citizenship from these people and their children. Unlike other
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Japanese, they lost all rights to military pensions and healthcare (even for
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injuries suffered while fighting for Japan in the war). As a result, today these
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people live in Japan, but are stateless, have no passport and cannot travel
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outside of Japan. The Japanese government considers these people (and even their
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descendants who were in fact born in Japan) to be foreigners. It is 'difficult'
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for many of these people to get Japanese citizenship as Japan has no diplomatic
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ties with North Korea. One requirement is that they must abandon their real
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names and choose Japanese sounding ones (a requirement made on most foreigners
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seeking Japanese citizenship). Needless to say, the number of people accepted as
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Japanese citizens or as immigrants to Japan is very very small in number each
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year. It is claimed that Japan sees it as an advantage to maintain a racially
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pure society as it is less 'disruptive' to social order.
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SHAME AND HONOR IN BUSINESS:
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Japanese people operate on a system of shame and honor (or the appearance
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of it anyways). This developed due to the fact that so many people must live
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peacefully in crowded conditions. When something does go wrong, there is a lot
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of shame on the individual responsible. If the failure was bad enough, he may
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commit suicide (a practice dating back to when Samurai committed suicide in
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front of their superiors when they were responsible for a major failure). Some
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major public figure commits suicide out of shame at least once a year in Tokyo.
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For example, while I was there, the CEO of Toyo Rubber committed suicide by
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jumping in front of the train because company profits were poor this year. A
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couple years back, after a train wreck in which some people died, the manager
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responsible for the whole affair also committed suicide.
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An interesting side note to this case is the existence of laws discouraging
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suicide by jumping in front of trains in Japan. These demonstrate the 'group'
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orientation of this society. The government has laws to fine the jumper's
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surviving family members based on how much disruption to service was caused by
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the suicide of the now dead family member. Apparently, the intent of the laws is
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to force the jumper to think about the harm they will do to their family by
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choosing the train as a means of suicide, hoping they will instead choose other
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means to end their life and minimize service disruptions. In practice though,
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these fines are hardly ever enforced.
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THE DISTRIBUTION SYSTEM, WHY FOREIGNERS ARE SET UP TO FAIL IN JAPAN:
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An extensive hierarchy of small distributers and shops exists in Japan
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which hinders the distribution of foreign goods. When Americans say the Japanese
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distribution system is 'difficult', 'byzantine' or 'complex', this is what they
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are referring to. In reality, the Japanese distribution system is fixed. This is
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why it is so difficult and complicated for the foreigner to succeed in the
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Japanese market.
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Japan, being a communal society, follows a strict code of loyalty.
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Shopkeepers have loyalty to their suppliers and customers. They all have loyalty
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to the nation, Japan. Undoing this arrangement that brought the country and its
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companies so much wealth and power via the entry of foreign goods would be
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disruptive to this system of loyalty. This is one reason it is so difficult for
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a foreigner to enter the Japanese market. There are higher forces at work too
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though:
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How important this was became very clear when I befriended a Japanese
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government worker I'll call Hiroshi. He explained to me how the system worked
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and why a foreigner cannot usually circumvent it. I suggested the following
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proposal as an example. The discussion went something like this:
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I can sell high quality made in USA GE refrigerators and Hoover vacuums at
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a much cheaper price in Japan that Toshiba and Sanyo can (this is in fact true).
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I want to start a business. I go to Japan, but no store will carry my products
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because I am a 'gaijin' (foreigner), and my products are foreign. Doing so would
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anger the domestic suppliers of these distributers who may hold some of the
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shop's loans or offer them favorable payment plans.
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I decide then, I will set up my own company in Japan, open a shop and sell
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the appliances myself since no Japanese store will do so for me. Hiroshi said
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"You can't because you are a foreigner. Foreigners typically cannot own
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companies in Japan". This is in fact true. It is this government practice which
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keeps foreign business ventures in the control of the Japanese (and hence why
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they tend not to succeed). It is also the reason there are so many 'joint
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ventures' between a Japanese company and a foreign one to enter the Japanese
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market. Otherwise, the foreigner is prevented from entering, or is later set up
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to fail.
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So, anyway to get around this law, I told Hiroshi that I will open the
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business in my Japanese wife's name (I told Hiroshi to imagine I was married for
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purposes of this discussion), so now a Japanese owns the company. Hiroshi said
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"you will still fail because as you find success in the market with your
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inexpensive American goods, the other vendors will get angry at you. They will
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politely ask you to raise your prices to that of the Japanese made goods so the
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system doesn't get disrupted". I, of course, replied that I would refuse to do
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this as its not in the interest of my customers. Hiroshi replied "then the
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vendors and the Japanese companies (such as Toshiba, Mitsubishi and other
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appliance makers) will complain to the government. The government will then
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prevent you (subtly though as free competition is 'the law' in Japan) from
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operating your business successfully or profitably. New building permits for
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your stores will be delayed for months for no reason. Business license paperwork
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will get misfiled or lost without explanation causing you legal hardship. Goods
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will be delayed unloading off your ships for 'too busy customs officials' or
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'lost somewhere on the pier for 6 weeks' making you miss delivery deadlines and
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angering your customers..." Such 'subtle' persuasion is how you are brought into
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line in Japan.
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True-life examples of this abound. Here are a few:
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This is exactly what was done when a foreign garment manufacturer tried to
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sell their clothing in that country (threatening the domestic garment industry).
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Customs delayed unloading of the goods until enough of the summer season had
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passed making the summer fashion clothing unsaleable. Making foreign farm
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produce which competes against domestic Japanese produce wait on ships long
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enough to rot or not be appetizing to the consumer is another practice.
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The Feb 10, 1992 of Time Magazine describes how a US lamp manufacturing
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company encountered also exactly this problem. It took them 9 months to get
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lamps off the ship sitting in the harbor and into retail stores in Japan after
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customs, and other government agencies stalled and stalled (which cost this
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particular company lots of money).
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Many anti-foreign goods laws are often written in the form of 'protection'
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to the consumer. These are applied discretionarily and are really written to
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prevent or make it expensive/slow/impossible for foreign goods to enter the
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Japanese market. For example, one well known Japanese tactic is the intentional
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use of too few 'inspectors' who are responsible for 'inspecting' every single
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one of an importer's products entering Japan (ie. bicycles or cars). As every
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item must be individually 'inspected' (ie. ridden or driven) very carefully and
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one at a time, this takes very very long to do (how long is usually unknown).
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This intentional bottleneck causes enormous delays and costs the importer lots
|
|
of money as well as preventing timely delivery to the customer. Competing
|
|
Japanese domestic goods are often exempted from these 'consumer protection' laws
|
|
as inspection is 'done at the factory by the Japanese manufacturer'.
|
|
|
|
As an example of a consumer 'protection' law really created to prevent
|
|
foreign competition in Japan, one may look at the auto industry. All non
|
|
Japanese cars which enter Japan today must be individually 'inspected' by Japan
|
|
for 'safety to the consumer'. The cost of this 'inspection' is several thousands
|
|
of dollars PER CAR imported and must be borne by the importer (and consequently
|
|
the buyer) of the car. Cars made by Japanese companies (even if they originate
|
|
from foreign Japanese plants such as the US Honda Accord plant) are exempted
|
|
from the inspection (and the multi-thousand dollar fee per car) as Japanese car
|
|
companies are permitted to 'do the inspection themselves' at their factories.
|
|
The result of this practice is to make the prices of non-Japanese brand cars
|
|
uncompetitive against Japanese brands sold within Japan. This law adds upwards
|
|
of $5000 to the price of a US car in Japan. (New York Times, 12/25/92). It is
|
|
this law (and not that the steering wheel is on the wrong side) that prevents US
|
|
car companies from making headway in the Japanese market. Both GM and Ford ship
|
|
cars to Japan with the steering wheel on the correct side for Japanese roads.
|
|
|
|
On a ironic side note, the 'Ohio made' Honda Accords which Honda ships back
|
|
to Japan (claimed by Honda to be the most popular 'US made' car sold in Japan)
|
|
are built with the steering wheel on the wrong side for Japanese roads as the
|
|
large Japanese company didn't feel it worthwhile to retool their Ohio plant to
|
|
build the steering wheel on the correct side.
|
|
|
|
Of some other more famous 'consumer protection 'laws, one for many years
|
|
banned US beef from Japan because 'Japanese intestines were the wrong length and
|
|
couldn't digest US beef which is too hard'. Another banned european skiis
|
|
because the snow in Japan was 'different'. US made towels were banned because
|
|
the fibers were 'too rough' for Japanese ears, which are 'softer' than ours. All
|
|
foreign rice is banned for 'national security'. Rice in Japan as a consequence,
|
|
is the most expensive in the world.
|
|
|
|
Finally, as an example of the no-foreign ownership rule, the recent
|
|
baseball team fiasco comes to mind: Nintendo recently bought the Seattle
|
|
Mariners Pro Baseball team. It is in great irony that it is illegal under
|
|
Japanese law for an American to buy (very lucrative) Japanese Pro baseball teams
|
|
(from ABC News Nightline).
|
|
|
|
THE BUSINESS CARTEL, KEIRETSU:
|
|
|
|
Let us go now to a primer on Japanese business organization. Almost all the
|
|
significant companies in Japan are aligned into one of about 6 keiretsu or
|
|
business 'groupings'. These are loosely linked 'super-corporations' for lack of
|
|
a better term. Most of the Japanese companies whose brands we know and love here
|
|
in North America are in these keiretsus. These keiretsus have been around a very
|
|
long time (before WWII) dating back to feudal-like family run trading houses.
|
|
Mitsubishi and Mitsui are two of the more famous ones. Famous companies like
|
|
Nissan, Toshiba, Sumitomo Bank are all in keiretsus. The keiretsus were
|
|
disbanded by U.S. forces during the occupation because it was feared they could
|
|
one day be dangerous to America. However, upon departure of U.S. occupying
|
|
troops from Japan, the ex-member companies rejoined each other to reconstitute
|
|
the keiretsus which had previously been disbanded.
|
|
|
|
Here is why this is so important. Each of these keiretsus have under them,
|
|
member companies who operate in each of the major critical business areas. These
|
|
are: banking, distribution, steel making, heavy manufacturing and
|
|
electronics/high technology. Mitsubishi Bank, Mitsubishi Electric Corp,
|
|
Mitsubishi Heavy Industries and a wide array of other Mitsubishi companies
|
|
(several hundred) making all kinds of other things are in a keiretsu.
|
|
(Mitsubishi is unusual as most of their operations have the same name). Each of
|
|
the companies in the keiretsu are independent and very specialized in what they
|
|
do in all senses of the word except for loyalty. Imagine a keiretsu is something
|
|
like a college fraternity, but for companies. Their individual independence is
|
|
what keeps things from getting too big and out of control, yet they can make a
|
|
united front for issues important to the national or keiretsu effort.
|
|
|
|
To make the point, a car company and electronics company in the same
|
|
keiretsu have a long term relationship to help each other, for example to make a
|
|
really fancy computer control system for cars, or to make special lift-loaders
|
|
for the computer company's factory. If you walk into a Japanese transplant auto
|
|
assembly plant in the United States, you will find that the equipment from the
|
|
stamping presses to the forklifts are Japanese brands, even if it is more
|
|
expensive (in the short run) to do this. This is national and keiretsu loyalty
|
|
at work.
|
|
|
|
Every Keiretsu has a bank. This is the heart of the keiretsu. The bank is
|
|
like a national central bank, but for the keiretsu. The bank takes money and
|
|
foreign cash from winning operations and gives it to new ventures in the
|
|
keiretsu for investment in foreign countries without the red tape that a bank
|
|
would usually give before lending to a new start up venture. Having a bank who
|
|
is in fact a part of your company means they will be fiercely loyal, understand
|
|
your business and not call your loans for silly reasons like US banks do. This
|
|
is much more efficient than the way America does banking and lets companies join
|
|
forces to use their capital much more effectively than the US can.
|
|
|
|
This is also why buying a Japanese product may put buyers of that product
|
|
out of a job, even if they work in a different industry. They take the profits
|
|
from the product that person bought, shift it through the keiretsu bank to
|
|
develop, invest in and dump products into the industry or market that person now
|
|
works in, and put them out of a job. See the telecommunications example at the
|
|
end of this paper for how this works in practice.
|
|
|
|
COMMAND AND CONTROL:
|
|
|
|
Japan's business effort is directed by the Ministry of International
|
|
Technology and Industry (MITI). It decides national strategic industrial policy
|
|
and determines with the corporations, which industries to target, enter, exit,
|
|
take over...etc. This is where Japan's 'united front' when entering a market is
|
|
co-ordinated from. This is also why you often see several Japanese companies
|
|
entering a particular market at the same time (ie. TVs, and more recently,
|
|
luxury cars). By acting in unison, the companies, banks and government can
|
|
attack and overrun a foreign industry with a much bigger 'punch' than had they
|
|
done so separately. It also enables strategic moves which countries like America
|
|
cannot do as American business efforts are not co-ordinated in any kind of way.
|
|
|
|
In fact, such moves are illegal for US companies under antitrust laws from
|
|
the 1930s. This puts us at an enormous disadvantage against US Japanese rivals
|
|
as it is legal for example for Ford and Mazda to join forces, but not for Ford
|
|
and GM to do so. The US antitrust laws were written at a time when US companies
|
|
were the most powerful in the world. This is not true anymore and hurts America
|
|
greatly as US firms struggle in the world marketplace against large foreign
|
|
firms who are able to join their forces to defeat America's companies.
|
|
|
|
THE PROTECTED HOME MARKET...JAPAN'S LAUNCH PAD TO THE WORLD:
|
|
|
|
Japan has a protected home market which serves a very important purpose to
|
|
the country and the national business effort. The home market is for trying out
|
|
new products, copying and improving foreign designs, getting capital (through
|
|
price gouging) without fear of foreign companies entering and ruining the game.
|
|
|
|
An unwritten rule is that there is no real price competition in the
|
|
Japanese home market between Japanese companies which are also strategic
|
|
exporters. Real competition occurs in foreign markets outside Japan. The home
|
|
market is a 'safe' market where these companies can experiment with their
|
|
products, improve upon them, and fix problems with out fear of any real foreign
|
|
competition capitalizing on their blunders (a luxury our own companies do not
|
|
have in America). For example, SONY and Mazda did or had done this frequently
|
|
within Japan. The scheme works as follows and is the critical reason why a
|
|
Japanese company can enter almost any world market or industry from scratch and
|
|
overrun it so quickly:
|
|
|
|
Imagine Sony comes out with a new type cassette player which is very small.
|
|
It breaks often because the small plastic gears inside are of low quality and
|
|
wear out (this was true, actually). This machine though, is only sold within
|
|
Japan. Only in the future when it is perfected will it be sold to the outside
|
|
world. Now lets imagine GE is the dominant manufacturer in this market
|
|
worldwide. They want to sell their player in Japan (which is better than SONY's)
|
|
but can't because they are forbidden for all the reasons mentioned in this
|
|
article. Sony fixes their gear problems, tests it in the home market (this is
|
|
one reason why the latest Japanese products hit the Japanese market at least 6
|
|
months before anywhere else) and later exports it abroad. Sony maintains its
|
|
good reputation in America as their player works well (the US customer never
|
|
receives a machine with the defective gears). Sony sells this player at 3/4's
|
|
the cost to make it in order to increase their market share and drive GE out of
|
|
the cassette player business. Sony doesn't go bankrupt doing this because they
|
|
can sell players in Japan at twice the cost to make them and hence cover their
|
|
losses in America. Because GE is forbidden to sell in Japan, and can't make
|
|
money at home in America because Japanese players sold there are too cheap, they
|
|
surrender and lose market share. GE asks the US government for help but is
|
|
refused. Later when this is exposed, GE is accused of 'whining' and 'not trying
|
|
hard enough to enter the Japanese market' by the Japanese Prime Minister.
|
|
|
|
Now, imagine the reverse situation. GE also makes a machine that is poor
|
|
quality in its home market of America (this was also true). The Japanese then
|
|
enter unimpeded, dump their perfected goods here and drive GE out of the market.
|
|
As you can see, whenever a US company makes a mistake in the home market, it
|
|
suffers greatly, but when a Japanese company does in their home market, they
|
|
don't suffer so much. Hence, even if the American company is more efficient and
|
|
generally of higher quality, the Japanese companies will ultimately defeat the
|
|
US competition. This is true even if the US companies make fewer and smaller
|
|
mistakes over the same period of time because the US company gets hurt for a
|
|
mistake in the home market, but the Japanese one does not. For example, Japanese
|
|
car companies have also come out with disasters comparable to the 'exploding
|
|
Ford Pinto'. But by using their protected market for experimentation and
|
|
improvement, they are able to resolve problems like this before they arrive on
|
|
our shores. Our car companies have no such luxury and hence suffer the
|
|
consequences each time they make a mistake. This is another reason why the
|
|
Japanese protected/non competitive home market is so important to their success.
|
|
|
|
The non-competitive home market serves another important function to
|
|
Japanese industry. Smaller/weaker Japanese companies (ie. Mazda) are allowed to
|
|
survive because it is possible they may some day have a 'winner' which would be
|
|
good for Japan (this actually happened to Mazda with the Miata and other recent
|
|
offerings in their foreign markets). If the company were bankrupt though, they
|
|
could not come up with 'winners' sometime in the future. It's better to let the
|
|
weak competitors survive in Japanese market in the hopes they become strong
|
|
someday. Because of laws restricting foreign ownership as well as
|
|
'cross-holding' agreements between the Japanese companies, there is very little
|
|
risk a non-Japanese company could take over these weaker players and enter the
|
|
Japanese market. Unfortunately, the same protection is not bestowed among
|
|
America's promising small companies who are easily taken over by major Japanese
|
|
players who want their technology.
|
|
|
|
The no-home-competition point is ironic, because some newspaper reporters
|
|
who don't understand the Japanese economy write quotes like "there are 7 car
|
|
companies in Japan (a country with 1/2 the population of America) therefore the
|
|
car industry must be extremely competitive in Japan". The truth is that there
|
|
are 7 car companies in Japan because there is almost *NO* competition in the
|
|
home market. This is why their market shares in Japan are stable. They are
|
|
basically fixed. If there were competition, the strong players like Toyota and
|
|
Nissan would have absorbed or bankrupted their less powerful rivals like Mazda
|
|
and Daihatsu long ago.
|
|
|
|
WHAT IS DUMPING AND WHY IS IT BAD:
|
|
|
|
A writer for a famous newspaper last year wrote in his commentary that
|
|
Japanese companies are foolish because they practice 'dumping' (selling their
|
|
products here for a price lower than it costs to make them), and that he hopes
|
|
they continue as it benefits the American consumer. His article is misguided and
|
|
shows why it is so difficult to understand why Japanese business practices are
|
|
so dangerous to America.
|
|
|
|
Some Americans think buying dumped products is good. This happens because
|
|
they don't see the real costs to themselves which are not on the low sticker
|
|
price. These costs turn out to be higher to the buyer than the savings on the
|
|
product price (otherwise the Japanese would not be dumping... ...there's no such
|
|
thing as the deal that's too good to be true). The key is that this cost is
|
|
indirect but very real nevertheless. It turns up somewhere else than at the
|
|
checkout counter and is how Japan profits by 'dumping'.
|
|
|
|
The cost to America (and the benefit to Japan) turns up in the long term.
|
|
This is why it is not seen so easily. It turns up in America as unemployment,
|
|
closed factories and reduced national strength as US companies cannot compete
|
|
against this practice. Japan's factories run, their people get jobs and later on
|
|
Japan makes much more profit than it originally cost to do the dumping once the
|
|
non Japanese competition has been wiped out by the practice. Japan can do
|
|
dumping by raising prices in the home Japanese market to pay for dumping in
|
|
America. US companies don't have this luxury as the US market is open to the
|
|
outside world and prices cannot be artificially raised to pay for dumping
|
|
elsewhere.
|
|
|
|
ECONOMIC STRATEGY, WHAT IT ALL MEANS:
|
|
|
|
Many people ask, what is a national industrial strategy. Some people claim
|
|
it is a form of socialism or communism. Nothing could be further from the truth.
|
|
Again, the best explanation is by example, in this case, the successful Japanese
|
|
takeover of the very strategic world LCD screen industry.
|
|
|
|
LCD screens are the special 'flat' viewscreens which are found in almost
|
|
every laptop and portable computer on the market today. For a portable computer
|
|
to be light in weight, they must have this type of screen (opposed to a
|
|
conventional TV screen which is quite heavy and uses too much electricity).
|
|
|
|
A few years ago Japanese industry co-ordinated a successful attack to take
|
|
over the entire world commercial supply of LCD computer screens by selling them
|
|
at 1/3 the price to make them, (PBS Frontline, "Losing the war with Japan") and
|
|
waiting for the small US upstarts who invented them to go bankrupt. As a result,
|
|
today all LCD screens in any non military computer in the world are made in
|
|
Japan. This is a very strategic component because it will be used in portable
|
|
computers, medical imaging equipment, videophones, HDTV, touch sensitive visual
|
|
programmable refrigerators and stereos..etc.
|
|
|
|
If you are a non Japanese maker of any of the above items, this is very bad
|
|
for you, because you will have to go to the Japanese to buy these screens to put
|
|
into your product (say a portable PC computer). However, the Japanese companies
|
|
also want to make these products too (entering your industry is part of their
|
|
long term strategic plan (which is 200 years long)). As a result, they want to
|
|
make you uncompetitive. They do this by selling these screens to you at a price
|
|
higher than they sell the same screens to Japanese PC makers (which might even
|
|
be the same company as the screen maker). They can do this because they have
|
|
destroyed the US competition. You are forced to go to them if you want these
|
|
screens.
|
|
|
|
You need these screens though so your PCs can compete with the Japanese PCs
|
|
which will be on the market soon, so you must buy them as there is no other
|
|
supply. This means though, that your PCs are more expensive then the Japanese
|
|
ones because you are paying more for your critical components than the Japanese
|
|
companies are paying. ...You lose...
|
|
|
|
Besides offering to sell you the screen at some ridiculously high price,
|
|
the Japanese will often offer to manufacture your entire product at a reasonable
|
|
price and put your name on it. For example, some of the Apple Mac Powerbook
|
|
portable computers are not Macs at all, but really SONYs. Most portable PC
|
|
computers today are made in Japan for the above reasons (even if they have
|
|
American brand names on them).
|
|
|
|
This type of deal is really nice for Japan because it gives the Japanese
|
|
companies the rest of the technology to make your product (besides the strategic
|
|
component). This also makes you dependant on them for all your manufacturing
|
|
(because your factory is now closed, your workers unemployed and new ones too
|
|
hard to train quickly). Finally, your Japanese supplier can bypass you entirely
|
|
at a future date and sell the computers they make for you, but with their own
|
|
name on them. They do this in the factory your sales helped them to build in the
|
|
first place. Mitsubishi did this to Chrysler with cars, first it was the Eagle
|
|
Talon, then later the Mitsubishi Eclipse....both cars are identical, but really
|
|
Mitsubishi's.
|
|
|
|
The LCD screen monopoly is what enables Japanese companies to have such a
|
|
large market share in portable PCs which use these screens yet almost no market
|
|
share in desktop PC computers (which don't need these screens). Japan hasn't
|
|
been able to take over the desktop PC market because its still advancing too
|
|
quickly and they have no monopoly on any critical components in these machines.
|
|
As a result, this industry can still belong to America. America is able to hold
|
|
on rapidly advancing industries through innovation, but Japan cannot. This is
|
|
because by the time Japan copies a foreign design, it is already obsolete. Japan
|
|
has poor luck trying to hit a moving industrial target and will usually miss. So
|
|
long as an industry moves fast enough, and the Japanese don't succeed in taking
|
|
hold of some critical component of that industry, the US will be able to hang on
|
|
to it until it slows down or matures, then the Japanese can successfully take it
|
|
over.
|
|
|
|
By focusing on taking over markets like LCD screens, critical computer
|
|
chips, high precision machining, and auto manufacturing, Japan has significantly
|
|
reduced America's ability to make these things in time of national need. Japan
|
|
lost World War II because they had a poor manufacturing base (they had to
|
|
stockpile for 4 years before starting World War II). They have learned very well
|
|
from that mistake, which now America is making.
|
|
|
|
This example shows why something like LCD screens are a strategic component
|
|
and why Japan needs to dominate this industry. If one pauses to look, one will
|
|
notice that Japan is the dominant or a very major player in practically every
|
|
strategic world industry today. This is what is meant by a famous Japanese
|
|
phrase: 'Business is War'. Key markets overlooking industries are like peaks
|
|
overlooking cities. The national strategy in a business war and economic war is
|
|
the same, and the outcome is the same. Domestic factories are gone because the
|
|
industry has been killed economically (rather than being bombed), workers are
|
|
out of a job, and the target country has much less power and safety in the
|
|
world. It is like a real war, but less bloody.
|
|
|
|
THE ECONOMIC WAR, A SUMMARY OF THE GLOBAL PLAN:
|
|
|
|
It is said that because of the stock market crash in Tokyo, Japan is now
|
|
weak and America need not be so concerned. This is false. Manufacturing,
|
|
marketshare and technological knowledge are what make a country strong. Wealth
|
|
and power in the world comes from making and selling things, not exotic 'junk
|
|
bond' financing scams and stock mergers, which make companies so debt ridden,
|
|
they can no longer be competitive in world markets. If manufacturing and
|
|
marketshare in key industries is robust, the stock market will recover to become
|
|
stronger than before as this real manufacturing power becomes reflected in the
|
|
stock and financial markets of the country. Today, this is the case for Japan
|
|
industries and stock market, but not for America's.
|
|
|
|
Free world trade is a good thing for all countries. Generally, countries
|
|
raising protectionist barriers against each other is very bad. This in fact,
|
|
helped cause the 1929 depression. What is happening now though is worse.
|
|
Although some will tell you that the US and Japan are practicing free bilateral
|
|
trade, this is not true. Today, Japan and America have basically a one-way trade
|
|
relationship. Japan closes their market towards us, but we don't towards them.
|
|
|
|
Some may think that only America is having trade problems with Japan right
|
|
now. This is not true. Most other industrial countries in the world are in the
|
|
same predicament. Today, Japan has a huge trade surplus not only with America,
|
|
but with almost every other country in the world it trades with. This happens
|
|
when Japan buys less in products from other countries than the other countries
|
|
buy from Japan. This is bad because it means Japan takes money out of America's
|
|
economy and uses it for their own purposes (such as buying our real estate, or
|
|
companies).
|
|
|
|
It is said that Japan has a national strategy to control economically, what
|
|
it could not get militarily 50 years ago. An impulsive claim perhaps. But,
|
|
today, I am not so sure.
|
|
|
|
Japan's trade surplus is no accident. It is not the result of Japanese
|
|
efficiency, American laziness or anything else the Japanese government officials
|
|
may tell you on TV. The real cause is this: Japan trade patterns are not
|
|
bi-directional in the common sense where two countries buy each others exports
|
|
and a happy state of affairs results. Japanese policy is to intentionally use
|
|
foreign cash profits not to buy a foreign country's exportable products, but
|
|
rather its capital assets like companies, real-estate and art, while preventing
|
|
the other countries from doing the same thing in Japan. This enables Japan to
|
|
get wealthy and powerful extremely quickly while still being more inefficient
|
|
and averse to business risk than its trading partners. When 'whiners and Japan
|
|
bashers' claim Japan is 'cheating', the following is what they are trying to
|
|
say. Here is an explanation of how it works.
|
|
|
|
-->Defense:
|
|
|
|
There is a three tier economic defense which the Japanese use. First is a
|
|
set of laws which severely restrict/prevent foreign ownership and control of
|
|
Japanese companies and assets in Japan. As a consequence, GM must sell their
|
|
cars through Isuzu and Ford through Mazda (Autorama). Chrysler doesn't sell many
|
|
cars in Japan. Long ago, Ford used to have a large market share (around 70%) in
|
|
Japan but the Japanese government closed their operations and forced them out of
|
|
the country.
|
|
|
|
Today, foreigners typically cannot own Japanese companies, especially those
|
|
in strategic industries such as manufacturing and technology. This is because of
|
|
many 'structural' laws and regulations which are really designed to
|
|
prevent/restrict foreign ownership. As an example, one such regulation states
|
|
that foreign businesses must have a Japanese guarantor 'to insure that their
|
|
debts will be paid'. For various reasons, it is very 'difficult' for a foreign
|
|
company (particularly a small or medium sized growing one) trying to enter Japan
|
|
to get such a guarantor. Conversely, Japanese companies entering America face
|
|
very few such restrictions and are allowed to enter the US market quite easily.
|
|
|
|
These types of laws are also the reason why you hear about so many 'joint'
|
|
ventures between US and Japanese companies, where the venture is intended to
|
|
help the US company penetrate the 'difficult' Japanese market. These joint
|
|
ventures really enable the Japanese companies to get foreign technology without
|
|
having to invent it themselves. The foreign company receives only a token market
|
|
share in the Japanese market in return.
|
|
|
|
It was in this way Japan learned from the US companies how to make TV's in
|
|
the 1960's. More recently, the Japanese government recently forced Texas
|
|
Instruments to join a venture with SONY, where SONY got technology in exchange
|
|
for TI being able to sell some of their products in Japan.
|
|
|
|
The second defense mechanism is the wide 'cross holding' of stock shares
|
|
between the companies in Japan. This basically works by having the Japanese
|
|
companies print up lots of shares and exchanging equal values of these shares
|
|
with other Japanese companies. This is very cheap for the companies there to do.
|
|
As these shares are never given up or sold, they are effectively taken out of
|
|
circulation. Because companies own such a large percentage of each others
|
|
shares, it is impossible for a foreign firm or individual to accumulate enough
|
|
shares (51%) to take over a Japanese company. As a result, a foreign takeover of
|
|
a major Japanese company has never occured.
|
|
|
|
A side note of all this is that Japanese companies are able to think long
|
|
term because they don't have to answer to stock holders at the annual
|
|
shareholders meeting. Because so many shares are cross held, private
|
|
shareholders tend to be not so significant in number and hence not a threat to
|
|
the board. This is why US companies must worry about short term performance so
|
|
much, often at the expense of wiser long term decisions. Japanese companies do
|
|
not have to worry about this, so they tend to invest much more in the future
|
|
than we do and hence are much more successful.
|
|
|
|
The final defense system is a well set up structure of government laws,
|
|
behaviour and corporate co-operation which prevent foreign companies who get
|
|
around the first defense system from succeeding to make money by selling
|
|
products in Japan. The government delays foreign entry of goods through lots of
|
|
intentional customs and other regulatory snafu's as well as red tape designed to
|
|
hinder a foreign company to the point it becomes non competitive in the Japanese
|
|
market place.
|
|
|
|
As an example of all this; today, in industries such as personal computers,
|
|
bicycle manufacturing, and home appliance manufacturing (just to name a few),
|
|
American companies are able to outcompete Japanese manufacturers in both price
|
|
and quality. Unfortunately, they don't get the chance. Lets look at the example
|
|
of bicycle manufacturing to make the point:
|
|
|
|
A one speed bicycle in Japan costs about $300 (in this case it was a
|
|
Mitsubishi, but other comparable Japanese brand bicycles are similarly priced).
|
|
There was nothing extraordinary about this bicycle to justify its high price.
|
|
Fancier ones were even more expensive. Contrast this with US made bicycles,
|
|
which are much less expensive, vastly superior (10 speeds, better brakes), and
|
|
higher in quality for the same price. I could find no foreign made bicycles
|
|
available for sale in Japan at any price. US manufacturers of these goods fail
|
|
in Japan as they are either forbidden from entering the Japanese market or are
|
|
forced to incur hardship that the Japanese competitors don't have to bear, to
|
|
the point that the US makers are not able to compete. Ironically, Japanese
|
|
bicycle and accessory makers such as Suntour, Shimano and Miyata are now
|
|
beginning to defeat domestic manufacturers.
|
|
|
|
-->Offense:
|
|
|
|
The offensive strategy is also a three tiered system. Firstly, government
|
|
(through the Ministry of International Technology and Industry) and corporations
|
|
co-ordinate and select targeted strategic industries which they want to enter,
|
|
or take over.
|
|
|
|
Secondly, they obtain the basic technology (often from the current foreign
|
|
firms in the industry), then copy and improve upon it. They do trials, have
|
|
failures and make further improvements in the Japanese home market which is
|
|
protected against encroachment by foreign firms which may be already established
|
|
in the rest of the world within that particular industry.
|
|
|
|
The final and most critical stage in the offensive system is the practice
|
|
of product dumping in order to gain market share overseas. Japanese companies
|
|
will initially export a product overseas at a price usually lower than it costs
|
|
to make it. The same product is usually sold in Japan at a higher price so the
|
|
Japanese company doesn't go bankrupt. This lets the Japanese companies increase
|
|
their marketshare as foreign buyers tend to buy the lowest price quality
|
|
product. This places stress on non-Japanese competition. Sometimes the foreign
|
|
competition is a well deserved target (ie. poor quality US autos of the 1970s),
|
|
but more often they are not. Once the foreign competition has given up, or has
|
|
been sufficiently weakened and the Japanese dominate that industry, they bring
|
|
the prices to a level reflecting cost of manufacture and development and move on
|
|
to the next market they want to take over. Using this technique, the Japanese
|
|
can enter and take over in a short while, almost any industry they choose no
|
|
matter how unrelated (which they have done).
|
|
|
|
Because several of their companies participate when Japan attacks an
|
|
industry, the industry doesn't become monopolistic on a company level and
|
|
monopoly pricing usually doesn't happen. What does happen though is, when the
|
|
attack is over, the players are mostly or all Japanese, meaning Japan as a
|
|
nation, gets the industry, jobs, technology and US dollar cash profits into
|
|
their economy (for use in buying up US real-estate or companies) instead of
|
|
America. It should be noted that Japan's goal is not to make excessive profits
|
|
by charging monopoly prices once the takeover is complete. The goal is simply to
|
|
ensure that the major players in the industry are Japanese so that manufacturing
|
|
and technology arising from that industry goes to Japan rather than elsewhere.
|
|
Their system is virtually foolproof as long as you have trading partners and
|
|
individual consumers who tolerate or don't understand the dynamics of what's
|
|
really happening.
|
|
|
|
It should be noted that raising the price of a good within Japan in order
|
|
to pay for dumping in the foreign country is becoming less and less prevalent as
|
|
the Japanese companies today have enough cash to finance dumping in the foreign
|
|
country strictly from cash reserves. Once they have wiped out the foreign
|
|
competition, the profits start to roll in.
|
|
|
|
In some ways this is America's fault as Japan has taken advantage of the
|
|
open US market, as well as America's tolerance to Japan's closed market in order
|
|
to help them rebuild their country after WWII. Ironically, America's best
|
|
scientists and engineers are working for military projects, whereas Japan's are
|
|
working on commercial ventures, where the war is actually being waged.
|
|
|
|
SUCCESS DOESN'T ALWAYS COME THE FIRST TIME:
|
|
|
|
Sometimes, the Japanese will fail at first to enter a market. For example,
|
|
the Japanese auto companies entered, and retreated from the US auto market
|
|
several times before making their successful onslaught. During the intervals
|
|
that they were not so active in the US market, they were learning from their
|
|
mistakes, improving, refining and testing their products in their protected home
|
|
market, preparing to enter the US market again at a later time, which ultimately
|
|
they did.
|
|
|
|
This strategy is still used today. For example, recently the Hitachi
|
|
company, a major Japanese telecommunications maker announced it was withdrawing
|
|
from the US telephone switching market (large specialized computers used by
|
|
telephone companies to make your phones work). It would be foolish on the part
|
|
of the US telecommunications makers to believe that they have defeated Hitachi
|
|
(some actually believe they have) because telecommunications is a Japanese
|
|
government designated target strategic industry and Hitachi will most certainly
|
|
be in it in the future (as they have been for the past 40 years). As happened in
|
|
the auto industry, Hitachi is at home right now refining and improving their
|
|
products based on what they learned from their last campaign in America. They
|
|
will be back stronger than before. I know this because I saw some of their new
|
|
and upcoming products when I was Japan. Once their improvements are complete and
|
|
proven in the home market, they will re-enter the US market, possibly surprising
|
|
America's domestic makers.
|
|
|
|
INNOVATION:
|
|
|
|
A serious problem, which the Japanese themselves have acknowledged, is the
|
|
lack of originality and innovation. This is quite notable when you look at their
|
|
companies' histories. The Toshiba company in Tokyo has a big science center with
|
|
a time line of its history on a wall. On it were its achievements. It read
|
|
something like 'transistor imported into Japan 1950, manufactured here in 1953',
|
|
'teletype imported 1931, manufactured here 1935'...etc. There were no
|
|
inventions, only refinements. Hitachi, NTT (the telephone company), Nissan and
|
|
Matsushita had similar 'timelines' in their centers with quotes like above.
|
|
|
|
This happens because inventing means failure (for a time at least) and no
|
|
guarantee of success. Because the Japanese cannot be seen to fail (this is
|
|
shameful and very bad in Japan), they do not invent. As their companies become
|
|
more powerful, I wondered who would be around to make the discoveries like
|
|
xerography, the transistor and LCD TV (all invented in USA). I found two
|
|
Japanese government sponsored organizations in Japan with the task of short
|
|
circuiting this problem.
|
|
|
|
One, the Technology Transfer Institute, specializes in finding small
|
|
companies around the world with new technology and helping Japanese firms buy
|
|
the technology. If the Japanese firm wants it but can't buy it, they sometimes
|
|
steal it by patenting similar items copied from the foreign company's original
|
|
and then intimidating/bankrupting the small company through a blizzard of legal
|
|
action. If the company is publicly traded, or the owner wants to sell, the
|
|
company is bought outright by the Japanese. America, unlike Japan, makes no
|
|
effort to protect its strategic companies from foreign takeover. Imagine your
|
|
small company and its patents versus the attorney war chest of Mitsubishi
|
|
Industrial Company.
|
|
|
|
This is actually what happened to Fusion Systems, a small American firm
|
|
which invented and patented a new way to get spray paint to stick on pop cans
|
|
(PBS Frontline, "American Game, Japanese Rules"). Mitsubishi bought one of this
|
|
firm's machines and came out a few months later with one of their own. The small
|
|
firm sued. Mitsubishi then made many small modifications to the machine (not
|
|
improvements, just voluminous iterative changes), patented all of them and sued
|
|
the US company many times over (for each patent). Mitsubishi just waited for
|
|
Fusion Systems to run out of money defending them all (and offered to drop the
|
|
cases if the small company sold them the rights to the machine).
|
|
|
|
If Japan can't get technology this way, they get it free from public
|
|
foreign research. A Japanese institution exists which is called the 'Japan
|
|
Research Foundation'. It actually does no research, but translates foreign
|
|
research papers into Japanese for the Japanese companies to use.
|
|
|
|
A major reason for getting foreign research this way is that Japanese
|
|
universities themselves don't do much research. Their equipment is extremely
|
|
outdated (in contrast to corporate labs). These schools are literally straight
|
|
out of the third world (possibly the last physical part of the third world still
|
|
in Japan). University is a place for students to drink and party before joining
|
|
a company, often for life. At the main campus of University of Tokyo, the most
|
|
prestigious university in all of Japan, the buildings are in extreme state of
|
|
disrepair. Stench of raw sewage permeates and leaks down the hallways of the
|
|
buildings and the (often drunk) students live in extreme squalor. Academics did
|
|
not seem to be taken seriously by the students who were too busy drinking or
|
|
playing sports. The libraries were almost devoid of students. Some buildings
|
|
like the Library for American Studies were very nice, but many others were in
|
|
shambles. Half of all the windows in many of the buildings were broken and glass
|
|
was strewn about the floors. There were no working safety/fire control systems.
|
|
Electricity wires were hanging exposed in hallways and lighting was not
|
|
functioning (for many years it seemed) in parts of buildings. Old gas stoves
|
|
were running unattended in kitchens with cardboard covering broken windows.
|
|
Piles of garbage and wrecked cars were strewn about the campus and behind
|
|
buildings. Nothing had been painted or cleaned in about 20 years. The grass
|
|
hadn't been cut in a very long time and had reached full height. Cats and other
|
|
creatures lived in some of the buildings. The school swimming pool was a filthy
|
|
algead mess. If this seems unbelievable, one can get off at Todai-komaba station
|
|
in Tokyo and go see for themselves. This is all the more surprising as the rest
|
|
of the country is so rich and modern, more so than most parts of America today.
|
|
|
|
There is an important reason for all of this. In the world, universities
|
|
typically do research to advance learning and science for the world. This is
|
|
extremely expensive to fund, and is a lousy way for a country to get the most
|
|
value for its money, so Japan does not do this. The Japanese government makes no
|
|
effort to seriously support its universities. Furthermore, unlike their US
|
|
counterparts, Japanese companies give no money to universities. This does not
|
|
mean that Japan does not value basic university research. Quite to the contrary.
|
|
It is far cheaper to let the other countries' schools and governments do and pay
|
|
for basic research (which is published openly to the world) and to simply
|
|
translate and read their papers.
|
|
|
|
Japanese research money and results stays in the corporate and government
|
|
labs, where it may be kept secret from the foreign countries, which are the
|
|
enemy in the economic war. Japan does do research (lots of it actually), but not
|
|
for public dissemination and world advancement. Research is done to gain
|
|
advantage over their rivals. In 1991, the Toshiba Company alone spent more on
|
|
research than was spent privately and publicly in all the country of Canada (CBC
|
|
News;Venture "Racing the Rising Sun"). This is the fundamental reason why Japan
|
|
refuses to fund universities and diverts it to corporate research instead. It is
|
|
something we must understand.
|
|
|
|
Ironically, it may not be a weakness of theirs that their universities are
|
|
so awful. If they know that they can get research from America for free, they
|
|
are smart to put their money in their private and company labs instead; where
|
|
they can use it against US companies in order to defeat them.
|
|
|
|
In spite of all this, Japanese workers still get an excellent education.
|
|
This is because education up to (but not including) university is very good and
|
|
extremely well funded. In great contrast to the universities, the elementary,
|
|
secondary and tertiary schools are very well stocked with the best of equipment,
|
|
facilities and teachers. They are as nice as anything in America. Furthermore,
|
|
highly specialized training programs are provided to newly hired workers when
|
|
they join their companies. This makes up for the weakness of the Japanese
|
|
university system. In cases where advanced training unavailable in Japan is
|
|
required (ie. in certain types of engineering, or technology), the student will
|
|
be sent to America or another foreign country that has good universities to
|
|
study.
|
|
|
|
A further point to this, companies do not to give grants to charities (nor
|
|
universities). Corporate citizenry doesn't not exist in Japan in the way we know
|
|
it here. This is why it is extremely rare to find Japanese corporate run
|
|
foundations in Japan or America. This is also why it is extremely unusual to see
|
|
for example, a PBS program sponsored by a Japanese company (though recently,
|
|
this is changing for the US branches of Japanese firms as they learn how
|
|
important Americans relate charity to a company's image).
|
|
|
|
JAPANESE PEOPLE AND THE MARKET:
|
|
|
|
The Japanese people are extremely kind and polite, don't go stealing things
|
|
out of each other's houses nor do they go shooting each other as much as
|
|
Americans do. They are however naive about the forces in their world around them
|
|
(a point which probably can also be made about America's own citizens). There is
|
|
little individual thought nor questioning of the government and companies, which
|
|
is very dangerous. This is compounded by the fact that 1 political party (the
|
|
LDP) has ruled the country ever since it has had a democratic constitution.
|
|
Results of this include the fact that many cartels operate in the country yet no
|
|
one seems to notice this occurs. Many Japanese aren't even aware that foreign
|
|
countries make the same products that Japanese companies make. Formally, Japan
|
|
has laws against cartels, but they are not enforced. Only one major cartel group
|
|
has been prosecuted in the last 15 years (plastic wrap companies), and this was
|
|
only after a lot of pressure from the United States. As America's power in the
|
|
world diminishes, so will its ability to exert such pressure.
|
|
|
|
Ordinary Japanese don't have much idea of why they can't buy foreign goods
|
|
at reasonable prices in their stores. When I asked Japanese people why they
|
|
don't buy American (or other foreign goods), they often say because they can't
|
|
find them, or they are much too expensive. This is true.
|
|
|
|
Foreign goods are often impossible to buy at any price and are usually very
|
|
expensive when found. For example, I looked for, but found no Korean products at
|
|
all in Japan even though this country is very close to Japan on the map (1000
|
|
miles max distance). Because Korea has little political influence, it cannot
|
|
pressure Japan to allow their products in. As a consequence Korea cannot sell
|
|
their products in Japan even though they make many of the same types of high
|
|
quality electronics and automotive goods the Japanese make, but at a lower
|
|
price. US (and other foreign products) which must face a Japanese domestic maker
|
|
are also extremely hard to find in Japan. Even the American flags in the
|
|
Tokyo-Shinjuku Mitsukoshi department store were made in Japan.
|
|
|
|
I realized that Japanese people would buy American goods if they could when
|
|
I told them the prices of US and Japanese goods in America. I used some of the
|
|
examples in this paper to try to explain why there was 'Japan bashing' in
|
|
America. I also happened to have a US newspaper, so I showed them product prices
|
|
of US and Japanese goods in America. I took them out into their shops and proved
|
|
the differences to them. When I finished, they were shocked at what I had just
|
|
shown them. Japanese goods are sometimes cheaper in America than in Japan and
|
|
non Japanese goods are much more expensive in Japan than they should be,
|
|
especially if the goods are in an industry targeted by the Japanese companies
|
|
and government.
|
|
|
|
For example, the major Japanese appliance manufacturers are planning to
|
|
enter the US market for appliances (refrigerators, stoves, vacuums) in the
|
|
1990's. In a major Hiroshima appliance store (the only store I could find any
|
|
foreign appliances), I saw a GE refrigerator selling for $3000 (US). This was a
|
|
very low end model you could buy here in America for about $600. The Toshiba
|
|
right next to it was a high end model and sold for $2500. It is these Japanese
|
|
cartel tactics which lead ordinary Japanese people to believe that US goods are
|
|
inferior and overpriced.
|
|
|
|
In America, Japanese made Sears brand refrigerators similar to the Toshiba
|
|
I saw in Japan sold for about $1000. This didn't seem right to me. The
|
|
government and more elite business people I spoke with already knew about these
|
|
points and acknowledged that they could see it was a 'problem' for America.
|
|
|
|
ESCALATOR DOLLS AND OFFICE LADIES:
|
|
|
|
An escalator doll is a young women in her 20's who stands by the escalator
|
|
all day and welcomes you to the floor of the store or office building. She says
|
|
goodbye and thank you when you leave. You find these at Mitsukoshi (the
|
|
classiest department store I've ever walked into), the Toyota main showroom in
|
|
Tokyo, the government offices and the corporation offices (Sony, Toshiba,
|
|
Nissan..). Other women serve as temporary labor to bear the bumps generated by
|
|
the economic cycle. It is these people (and foreigners) who get laid off in
|
|
order to permit a system of lifetime employment for the Japanese males.
|
|
Escalator dolls (and their counterparts within corporate offices, 'Office
|
|
Ladies') must often sign a contract with the employer stating that they will
|
|
quit when they reach the age of 25. The true purpose of these girls (besides
|
|
serving tea and welcoming guests) is to be marriage material for the men, who
|
|
are at work for such long hours that they have difficulty to find women on their
|
|
own.
|
|
|
|
Young women in Japan are typically expected to marry by 25 years old. A
|
|
well known quote in Japan makes the point bluntly: "Single women are like
|
|
Christmas cake, after the 25th, useless, so they go for 1/2 price." Marrying by
|
|
25 is important. If a women is nearing 25 and can't find a mate, chances are she
|
|
will have a pre-arranged wedding to an eligible bachelor set up by the parents.
|
|
|
|
I sometimes wonder how much of a willingness to change the system exists in
|
|
Japan, even among the women themselves. While there, I met one Japanese woman
|
|
who went to university in America and studied Political Science. I'll call her
|
|
Tomoko. I asked Tomoko what she thought of the way Japan treated their women.
|
|
She didn't see a problem. In her opinion, women should stay at home as it leads
|
|
to family stability and enables the husband to concentrate on his work and not
|
|
family affairs. I asked Tomoko where she was working. She works at a Japanese
|
|
company as a tea server (office lady). 'What would you like to do at your job in
|
|
the future', I asked. Tomoko replied 'they told me that if I did a good job now,
|
|
I could be a secretary in a few years and file things'. Tomoko has a university
|
|
degree.
|
|
|
|
In Japan, the percentage of women who are managers of men is much lower
|
|
than in America. Furthermore, women typically don't hold any positions of
|
|
importance. They are more like office decoration or marriage material for the
|
|
men. It may also surprise you, but most women in Japanese companies, regardless
|
|
of professional status or level in the organization are required to prepare and
|
|
serve tea daily for the men as part of their daily chores.
|
|
|
|
"BUSINESS IS WAR":
|
|
|
|
This is a well known quote in Japan. It may be surprising, but this has
|
|
more meaning to the Japanese than you may first think. The word 'business man'
|
|
in Japanese translates literally into English as 'Company Soldier'. Japanese
|
|
businessmen often do not have pictures of their family or loved ones at the
|
|
office because as a Japanese expression goes, they 'do not mix family with
|
|
battle'. When a Japanese man joins a company, he often does so for life. His
|
|
first allegiance and loyalty is to this company and his team. His family, if he
|
|
has one, is secondary in importance. It should be noted that this philosophy
|
|
does not begin when one joins a Japanese company. It begins much earlier in
|
|
life; in elementary school:
|
|
|
|
While I was in Japan, I went to an elementary school to see Japanese
|
|
students participate in their 'Olympic Sports Day'. This event though, was quite
|
|
unusual. There were no individual activities, and the theme of the day was
|
|
extremely militaristic in nature. There were two main teams, the red and white
|
|
teams symbolizing the country's national colors. They had big banners (red or
|
|
white) and taiko/battle drums which the team leader beat on while chanting the
|
|
team slogan. The contests were team oriented and set up such that if one person
|
|
made an error in the competition, the whole team would suffer. Rewards, and
|
|
failures were shared among all members of the team. Stress and peer pressure
|
|
were very high, as they are for most Japanese throughout their lifetimes. Before
|
|
the competition, everyone on the teams sang the school anthem louder and more
|
|
clearly than I ever heard any anthem sung here in America. Their diligence and
|
|
effort were quite remarkable.
|
|
|
|
What we call individuality in America is called deviation (be it in school,
|
|
or at work) in Japan. It is not tolerated nor tried very much. A well known
|
|
Japanese quote which goes "The nail which sticks up gets pounded down" makes the
|
|
point clearly. As an example of how far this goes, often, kids whose hair is not
|
|
black enough get it dyed so as not to get in trouble at school by the teacher).
|
|
An individual with an "outsider's" mind usually rejected by the others, even by
|
|
the teacher. A consequence resulting from this fact appears when families who
|
|
have lived outside Japan for a few years return to the country. These people
|
|
typically have a lot of trouble being accepted and integrating back into
|
|
Japanese society.
|
|
|
|
'Peer stresses' in Japan are very strong. Many kids can't take it and
|
|
commit suicide before reaching university age. Many Japanese suffer from a wide
|
|
variety of stress related nervous ticks and twitches (if you ride the subway in
|
|
Tokyo and look at the other riders, you will notice this readily).
|
|
|
|
MILITARISM:
|
|
|
|
In the book 'Japan that can say no! (to America)', by Akio Morita (CEO of
|
|
SONY) and Shintaro Ishihara (an influential parliament member), the authors
|
|
state that Japan has under development the world's most advanced military jet
|
|
because American made planes are not suitable for Japanese terrain, which is
|
|
'different' because it has mountains. I also learned about one Japanese who quit
|
|
the Fujitsu company partially because they were working on a nuclear weapons
|
|
research project and didn't feel a Japanese company should be involved in such
|
|
work. In Japan, Fujitsu has built several nuclear breeder reactors (such
|
|
reactors are sometimes used to make plutonium for nuclear weapons). The Japanese
|
|
claim however, that they are for peaceful purposes. Hopefully this is so.
|
|
|
|
The military mindset even extends to city planning. Most streets in Tokyo
|
|
have no names in order to 'confuse the enemy' in the event Japan was ever to be
|
|
invaded again. The US Army did name many of the streets during the occupation,
|
|
but these were removed by the Japanese shortly after US occupying forces left
|
|
the country.
|
|
|
|
There also exists a well funded extremist nationalist movement in Japan
|
|
which posts large posters at most major intersections and subway stations in
|
|
Tokyo calling for restoration of the emperor as ruler and re-militarization of
|
|
the country. Every day in the business and shopping areas of the city, vans
|
|
drive around with huge loudspeakers blaring nationalistic music and making the
|
|
above demands. Apparently, the older Japanese ignore this, aware of the west's
|
|
generosity after the war, but feelings of the younger people who don't have the
|
|
memories of Japan's dark past are more uncertain. What is happening today in
|
|
Germany may be a foreshadowing of things to come.
|
|
|
|
This may seem implausible at first, but not after one looks at Japanese
|
|
elementary students' textbooks. In the texts, the sections about World War II
|
|
are extremely distorted. In these books, Japan is played out as the victim to
|
|
world aggression and the atrocities of the Japanese Imperial Army are not
|
|
mentioned anywhere. Furthermore, as unbelievable as it may sound, the Japanese
|
|
government to this day maintains and uses its legal right to overrule book
|
|
authors in order to 'whitewash' and dictate textbook history when it is in is
|
|
national interest to do so. They have recently done this to prevent disclosure
|
|
to the Japanese people of World War II Japanese atrocities in China and germ
|
|
warfare experiments on prisoners held by the Japanese (Toronto Globe &
|
|
Mail;A1;03/17/93 : LA Times;03/18/93).
|
|
|
|
Even more unbelievable is the fact that the massive US aid to rebuild Japan
|
|
after the war is mentioned on only one line in the Japanese elementary text
|
|
which went "America provided Japan with some help". Japan's postwar success is
|
|
credited only to the hardworking values of its people (partially true), and not
|
|
to the massive US aid for reconstruction of its industries (paid for by American
|
|
taxpayers), free access to the US market, and US tolerance of Japan's closed
|
|
market. After reading these books, one is lead to believe that WWII was
|
|
America's fault. It is hoped that the younger Japanese learn what really
|
|
happened before their parents grow old and die, or America and Japan may face
|
|
new misunderstanding and confrontation in the future.
|
|
|
|
EFFICIENCY:
|
|
|
|
Japan is perceived by the outside world to be an efficient country. In
|
|
actuality, Japan is a very inefficient country. Many subway people count change
|
|
out of tin plates. The valuable intellectual resource of women is wasted by
|
|
giving them only the most menial jobs such as 'escalator dolls' and tea servers.
|
|
The farming system is one of the most inefficient you will find in the modern
|
|
world. Because of this inefficiency, there are a lot of people employed on the
|
|
farms who otherwise may not have a job. Although this is an inefficient use of
|
|
people and resources, it helps maintain a low unemployment rate. Japan prevents
|
|
all this from collapsing by keeping foreign products and services out of their
|
|
country. As a result Japan can be inefficient, non innovative, yet still get
|
|
enormously rich at the expense of its trading partners. Japan is now per-capita,
|
|
the richest industrialized country in the world (and is expected to be the
|
|
richest absolutely by the year 2000, surpassing America). Ironically, it may
|
|
surprise many people, but the most efficient country in the world today is the
|
|
United States ($49,600 production per person), not Japan. Japan ranks pretty far
|
|
behind ($38,200 production per person (New York Times 10/13/92)). In
|
|
manufacturing though, Japan is the best in the world.
|
|
|
|
TRUE, BUT ONLY ON THE SURFACE:
|
|
|
|
it is claimed that Japanese transplant factories in the USA are good for
|
|
America and create jobs. Although a Japanese transplant factory may be good for
|
|
the town which gets it, its bad for the country as a whole. Japanese factories
|
|
opened here tend to be only assembly plants. This is important because most of
|
|
the value of manufactured products resides in the research and development of
|
|
machine tools, plastics, technology as well as the manufacture of parts which
|
|
make up that product. There is little value in assembling pre-made parts
|
|
together to make a final product. Parts machining and manufacturing (and those
|
|
jobs) is typically done in Japan, with the finished parts being shipped to the
|
|
US for final assembly. This is true even for Japanese products 'made in USA'
|
|
like the famous 'US made Honda Accord'. As a result, when a Japanese auto plant
|
|
opens in the US; for every 1 job created, another 4 are lost (in the parts and
|
|
high tech sectors of US industry). Hence, the true consequences are bad for
|
|
America as we lose the technology on how to make advanced manufactured
|
|
components. Final assembly of Japanese auto parts is pretty low tech and also
|
|
doesn't keep money in America. Final assembly only adds about $700 to the price
|
|
of a car. This is the only money which stays here when you buy a 'US made'
|
|
Japanese car. The costs of paying for welfare and unemployment for unemployed US
|
|
engineers and parts maker employees are much much higher and later wind up on
|
|
American's tax bills.
|
|
|
|
Another claim goes that "America is successful in Japan and one only has to
|
|
look at Mcdonald's, Disneyland and others to see America's success". These are
|
|
not 'American successes' in Japan because in reality, these are Japanese owned
|
|
franchise companies. Their appearance is American, but their ownership,
|
|
production and management is Japanese. A very small token number of foreign
|
|
companies are allowed to have a presence in Japan (ie. Toys-R-Us, P&G, BMW,
|
|
Kodak, IBM), but their overall market share is kept quite small via the means
|
|
described in this paper.
|
|
|
|
EXAMPLE, HOW ALL THIS WORKS TOGETHER:
|
|
|
|
Buying a Japanese product, even in an industry unrelated to yours can cause
|
|
one to lose their job. This is much more likely than one may think. Many
|
|
otherwise smart people do not understand this so I will explain it with the
|
|
following true example:
|
|
|
|
AT&T is a large US telecommunications manufacturer that is well placed in
|
|
the world market and hence pays its employees very well. Many of them like to
|
|
buy Hondas, Acuras, Mitsubishis and Toyotas. Most of these Japanese companies
|
|
are in one of the 6 or so keiretsus in Japan.
|
|
|
|
MITI and Japanese industry have publicly declared the world
|
|
telecommunications manufacturing industry to be a Japanese national priority
|
|
(target). As a result, they have planned and are starting to execute a strategy
|
|
to enter and to become the major player (today, they are a very minor force) in
|
|
the telecommunications industry during the 1990s and beyond. In fact, they have
|
|
a plan to wire every house in Japan with fiber optic cable within the next 10-15
|
|
years in order to perfect making fiber and its associated communications
|
|
hardware.
|
|
|
|
Japan will have to spend money to research and develop their new
|
|
telecommunications equipment. This will be very expensive and they will need the
|
|
help of the keiretsu banks to do it. Where do the banks get this money? From
|
|
their biggest export of course, automobile sales. This means that although AT&T
|
|
managers and engineers only bought cars, they are helping fund Toshiba's, NEC's,
|
|
Hitachi's and Matsushita's effort to put them out of a job.
|
|
|
|
Imagine one of AT&T's engineers recently bought a new Honda automobile. One
|
|
day, that engineer loses his job due to fierce Japanese competition in the
|
|
telecommunications industry, gets into his Honda, goes home, yet never ever
|
|
equates the two events!
|
|
|
|
Let's continue this example a little further to summarize this paper. The
|
|
Japanese want to enter a new industry, telecommunications. Based on previous
|
|
experience, this is how they are likely to do it.
|
|
|
|
Firstly, telecommunications in the future will be based on something called
|
|
digital technology. This will enable those picture-phones you used to see on
|
|
Star-Trek to be a reality. Fiber optic cable and data transmission are very
|
|
important to do this too. This is why they want to get good at making fiber
|
|
optic cable by making and putting fiber cable all over their entire country.
|
|
|
|
Today, the Japanese are lousy at making high quality major
|
|
telecommunications equipment that your telephone company would buy. In the world
|
|
market though, there is lots of money to be made in this, which right now AT&T
|
|
mostly gets. Because Japan doesn't know how to make good telecom equipment, they
|
|
will need to do three things:
|
|
|
|
>1) get some good telecom equipment so they can copy it and improve it.
|
|
|
|
>2) pick a very strategic but simple niche market in the industry and take it
|
|
over completely (ie. dumping) to get a foothold so they can use it as an anchor
|
|
to increase the market share in telecommunications (same strategy as the LCD
|
|
screens example above).
|
|
|
|
>3) start with small or peripheral products
|
|
|
|
It turns out they have already started to do these things. For (1), they
|
|
promised some US big name telecom makers that they might get a piece of the
|
|
Japanese telecommunications market in return for a small sale of their best
|
|
equipment to the Japanese national telephone company. AT&T and other North
|
|
American firms fell for this scheme (maybe the laid off TV maker executives went
|
|
to work for AT&T). AT&T sold them one copy of their most advanced equipment for
|
|
a promise from the Japanese to 'possibly' buy many more. This is foolish as AT&T
|
|
has just let a country which has made a public declaration to be the world
|
|
leader in telecommunications get a copy of their best equipment. AT&T's
|
|
equipment will get copied and show up as Japanese brands a few years from now.
|
|
Perhaps AT&T doesn't understand that Japanese phone companies and Japanese
|
|
manufacturers work together to defeat foreign firms like AT&T. Hence, selling
|
|
equipment to a Japanese phone company is not much different from selling it to a
|
|
competing Japanese manufacturer.
|
|
|
|
For (2), Japan already has acquired two main strategic industries. Firstly,
|
|
as you know they have 100% market share in the small LCD screens that the new
|
|
picture phones and tele-computers/tele-bank machines will use. If AT&T wants to
|
|
make a picturephone, they have to get the screen from their competition who also
|
|
makes these phones (which I saw when I was Japan). Imagine the laptop computer
|
|
example above all over again. This is another reason why these small LCD screens
|
|
are so strategic. Secondly, Japan has made an effort to be the best and cheapest
|
|
(via dumping) at making a highly specialized component of fiber optic data
|
|
transmission systems which America uses in its network. Now Japan's salesmen
|
|
talk to almost every phone company in the US to sell them this part. Now on his
|
|
future visits, he can use his existing contacts to sell them other things Japan
|
|
will soon be making.
|
|
|
|
For (3), you probably have already seen what's going on when you go
|
|
shopping. Panasonic, Murata, Fujitsu and others all make very fancy electronic
|
|
phones. They also make small telephone switching equipment (like AT&T's smaller
|
|
products). Eventually, these will get bigger and bigger until they make the
|
|
bread and butter items of AT&T. This is the same strategy they used to enter the
|
|
car market too. They started with motorcycles, moved to cheap cars, then to
|
|
trucks, then to sports cars, then to luxury cars. Today we know the results.
|
|
Again, this is also true with TVs, first they made black and whites, then color
|
|
TVs. Finally, the conquered the rest of the tele-video manufacturing industry,
|
|
such that if you walk into any TV production/broadcasting station in the US
|
|
today, almost all the equipment in the station is Japanese. It used to be all
|
|
American 25 years ago. Today the TV in your house is most likely Japanese (even
|
|
if its a store brand). Remember, this was an industry which America had 100%
|
|
market share about 25 years ago. This is what is likely to happen to
|
|
telecommunications too.
|
|
|
|
AMERICA IS ALSO TO BLAME:
|
|
|
|
American's behavior when trying to do business in Japan is not what it
|
|
should be. After seeing how some American firms operate there, it is little
|
|
wonder our success rate is often so poor. For example, something of an annoyance
|
|
(and also advantage) to the Japanese is American business people working in
|
|
Japan who don't speak Japanese, or know nothing about the country they are
|
|
dealing with. These included some trade representatives from an Oregon company,
|
|
some people from Boeing whom I met at a Nissan factory, and some from the
|
|
Government of Wisconsin at a machine tools fair trying to attract Japanese
|
|
industry to their state.
|
|
|
|
The group of businessmen I met from the Oregon company I met in Roppongi
|
|
(an entertainment district in Tokyo). These people were a disgrace to American
|
|
industry and opened my eyes to why the Japanese are able to take advantage of us
|
|
in business. Firstly, these men spoke no Japanese at all (so they couldn't
|
|
understand what their opponents at the negotiating table were saying) and knew
|
|
nothing about the culture. They asked me what it was like to be a 'gringo' in
|
|
Japan. It seemed that they thought the business adversaries they were
|
|
negotiating against in Japan were running some 2 peso Mexican hot dog factory.
|
|
My conversation with them was a real eye opener to many of America's problems
|
|
when dealing with the Japanese in business.
|
|
|
|
At least their company didn't send a women to do their negotiating. This
|
|
would have been a mistake of huge proportions. Japanese corporations and
|
|
businessmen typically treat any company who sends a woman with ridicule. Its one
|
|
of the best ways to lose a contract. Although Americans may dislike Japanese
|
|
sexism, Japan is fast becoming the world's economic power which means they get
|
|
to make the rules, not us. This is part of the price Americans pay for buying
|
|
all those Toyotas and Sonys for so many years. As Japanese industrial influence
|
|
spreads throughout the world, more of this type of treatment of women by
|
|
Japanese companies will take place (as many women working in Japanese transplant
|
|
companies in the US can attest).
|
|
|
|
The very presence of the trade group from Wisconsin at the machine tools
|
|
fair is the result of a very foolish, self destructive and shortsighted US
|
|
practice which will now be explained. With so many jobs leaving America (due to
|
|
many of the above Japanese tactics), some states have decided to go to Japan to
|
|
try to attract Japanese companies and plants to their state. Because America
|
|
(unlike almost all other industrialized countries) doesn't co-ordinate or
|
|
regulate this in any way, what happens is that states get played off against
|
|
each other by Japanese companies and the Japanese government. The state which
|
|
gives the most tax breaks or contributes the most money to build the plant gets
|
|
the plant. This is probably good for the winning state in the short run, but is
|
|
much worse for the country as a whole (and that state) in the long run.
|
|
|
|
Here's why; What this leads to is Japanese companies opening US branch
|
|
plants paid for by the US taxpayer and which pay little or no taxes themselves.
|
|
With many states doing this to each other to 'win' a few jobs, everyone winds up
|
|
losing. This is because after each state has 'won' a plant from some other
|
|
state, the final tally shows that no one state has gained any jobs from any
|
|
other state (or very little anyways), yet every state is short lots of tax money
|
|
which must be made up by placing more taxes on individuals, or pre-existing US
|
|
businesses (who must now compete against the American state subsidized Japanese
|
|
businesses). The only winner in all of this is Japan who receives property tax
|
|
free (or discounted) factories and in worse cases plants which we the taxpayer,
|
|
sometimes pay to partially build through government grants. The Honda Accord
|
|
plant in Marysville, Ohio was a result of this practice. Japanese companies
|
|
producing out of tax free plants are also at an advantage to defeat US
|
|
companies, who must pay taxes. Ultimately, this practice makes America lose, not
|
|
gain, jobs (see above section 'assembly plants') and pay more taxes. This very
|
|
topic is the subject of many sick jokes in Tokyo about America's greed and
|
|
foolishness today.
|
|
|
|
-->"Foreign Agents"
|
|
|
|
So, why does our government even allow the things explained in this paper
|
|
to take place? The reason is due to another problem (and is also the subject of
|
|
many good jokes in Tokyo). It lies at the highest levels of our federal
|
|
government and has to do with much of the recent talk in the last federal
|
|
election about 'foreign agents'. These are very high level Federal public
|
|
servants and elected members Americans sent to Washington to represent them, who
|
|
go work in the U.S. Federal government for a short time, make contacts in the
|
|
government or US Commerce Department, then betray the country by selling
|
|
themselves out as representatives to foreign interests.
|
|
|
|
These people were our front line trade negotiators, staff members, trade
|
|
attorneys, elected officials and have the inside knowledge the foreign interests
|
|
need to circumvent our trade laws, defeat our companies and find out what our
|
|
confidential future trade laws are likely to be. These people sell themselves to
|
|
the other side in order that they may personally get rich through the resulting
|
|
huge amounts of 'blood money' as they use their contacts they made while serving
|
|
the public, in order to betray America. The amount of money involved is in the
|
|
millions of dollars per person. Some claim these are delayed bribes which are
|
|
paid after public service is completed for favors done while in public office.
|
|
Often, these people start representing foreign interests within weeks of
|
|
quitting their government job.
|
|
|
|
The book 'Agents of Influence' (1991) by Pat Choate, contains the list of
|
|
people who became foreign agents, a thorough explanation of how this scam works,
|
|
and how this is obliterating our status as a rich industrial country. The book
|
|
also explains very well the point made on the Nov 27, 1992 edition of ABC's
|
|
20/20 (which did a segment on this problem) about how much more the Japanese
|
|
"invest" in bribery and how we have lost billions of dollars and hundreds of
|
|
thousands of jobs as a result of this small handful of people willing to sell
|
|
out their country and their kids for cash.
|
|
|
|
For one example of bad this all really gets, one can look in the very
|
|
highest level of our national government, at the case of Mr. Ronald Brown (who
|
|
is by no means an exception). Ronald Brown has been appointed the Secretary of
|
|
Commerce by President Clinton. This is the highest position in the US Commerce
|
|
Department, the agency whose job it is to ensure US interests are protected in
|
|
the world trade arena. Mr. Brown however, is a foreign agent who until recently,
|
|
worked for the Japanese for big money. After leaving his past government job as
|
|
a US senate aide, Mr. Brown went to work as a lobbyist for big Japanese
|
|
companies such as Toshiba and Sony who wanted government insiders to help
|
|
further their interests in America. Now he is again "working for America"
|
|
('against' his old cronies at Sony, Toshiba and others) as he has been appointed
|
|
chief of the agency which is supposed to ensure that foreign companies
|
|
(including the ones Mr. Brown lobbied for) do not have undue advantage or resort
|
|
to illegal tactics (such as those mentioned in this paper) when competing
|
|
against US companies at home and abroad. The foreign agent list is US government
|
|
public information. See the appendix of this article for how to get a free copy
|
|
of it (rank, position and cash received per official) from the Internet computer
|
|
network.
|
|
|
|
-->The "media war"
|
|
|
|
The "Agents of Influence" book mentioned above has a very interesting
|
|
section on what the author depicts as the 'Japanese propaganda machine'. The
|
|
fact that today Japan has so much power in the US government and owns so much of
|
|
the US popular media industry has lead many (including the author of that book)
|
|
to believe that Japan uses their media power to prevent distribution to the
|
|
public of information unfavorable to Japan, such as many the facts contained in
|
|
this article. (The film "Rising Sun" however, made by one of America's remaining
|
|
non-Japanese movie companies, is a definite exception to this trend as it does
|
|
try indirectly to warn people about what is going on). Today, Japan owns many
|
|
very large US popular media companies including the following: CBS Records,
|
|
Ciniplex Odeon (a big piece), Columbia Pictures, Columbia House Records, Loews
|
|
Theatres, TriStar Pictures and Universal Pictures. America is prevented from
|
|
owning large Japanese media companies.
|
|
|
|
Japan's media effort includes positive publicity as well. One example shows
|
|
MITI, the Japanese industrial ministry 'helping' foreign firms 'succeed in
|
|
complex Japan' by providing short terms of free office space in Japanese cities.
|
|
Such actions make Japan look helpful, while at the same time making non-Japanese
|
|
firms appear unable to do the job themselves and incompetent in the eyes of the
|
|
public (who aren't aware of all the barriers mentioned in this paper which
|
|
ensure that this 'token gesture' only remains as such, and that the companies
|
|
who are hosted do not in fact succeed in Japan). Secondly, the english news
|
|
program "Today's Japan", which appears on some US television stations is an
|
|
other part of this effort. A posting I saw on a wall in the Tokyo NHK
|
|
broadcasting studio where the program originates from makes the point abundantly
|
|
clear, "Today's Japan" primary goal is to portray Japan in a more favorable
|
|
light for foreign audiences.
|
|
|
|
-->Accepting Reality, America's problems at home:
|
|
|
|
America must pay more attention to the future and not take for granted that
|
|
it will always be rich and powerful. One only has to look at the social and
|
|
economic troubles today in countries like Britain (which years ago in its time,
|
|
was also the richest and most powerful in the world) to see our destiny if we
|
|
continue in our erroneous and divisive ways. Britain failed to take action in
|
|
time and suffered the consequences. They were once the world's most powerful
|
|
economy. They too thought that any damage to their economy would have profound
|
|
impact to the world, and hence, thought they were safe as the rest of world
|
|
would not let anything bad happen to the British economy. They were wrong.
|
|
People saying this today about the US economy are also wrong. Britain's economic
|
|
power diminished gradually and unnoticeably, such that today, what happens in
|
|
Britain is not so important to the world global economy. They are now a minor
|
|
player and now have a much lower standard of living. Our economic power is now
|
|
in decline, following the 'British pattern' which occurred many years ago. We
|
|
will suffer their fate if we don't change.
|
|
|
|
America has many problems which are not the fault of the Japanese, but are
|
|
of our own doing. Japanese work as a team much better than we do. They struggle
|
|
together to save their companies when in need (versus jumping ship, staging
|
|
strikes like the recent ones at GM, or selling out to foreign interests). They
|
|
don't pay some of their CEO's millions while driving their companies into the
|
|
ground. They also realize that management and workers are not each other's
|
|
enemy. The competition is the enemy. No war was ever won with internal conflict
|
|
and the same goes for this one. Labor strikes (no matter how justified) and
|
|
management selfishness and shortsightedness are not the answer to our problems.
|
|
|
|
The US auto industry is a prime example of this. Managers grossly overpaid
|
|
themselves and the UAW bosses kept in power by promising its workers a labor
|
|
monopoly, 'job security', outrageous salaries and ridiculously inefficient work
|
|
rules. Over the long term, this was of course, unworkable. Like many other
|
|
monopolies over time it self destructed. The environment the labor leaders
|
|
provided to their workers caused them to lose concern about quality and
|
|
efficiency. As a consequence, many of these people ultimately lost their jobs.
|
|
However, as much as many Americans want these companies to go bankrupt, it is a
|
|
unrealistic and dangerous hope. These are still US companies. We need them in
|
|
this country as they are a key part of our industrial base and our wealth.
|
|
Rather than destroying them, America will have to change them from the inside by
|
|
altering both worker and management attitudes. The current ways (on the part of
|
|
both management and labor leaders) only serves to ensure our kids won't have
|
|
these kinds of jobs in the future. Co-operation and a common vision are the only
|
|
solutions to this problem. On a positive note, it should be noted that quality
|
|
in the US auto industry has improved considerably and today is at par with the
|
|
Japanese (ironically as a result of the Japanese competition which broke the UAW
|
|
labor monopoly). The lesson from this is that America will have to revisit laws
|
|
which help enforce labor monopolies (which in the long term tends to destroy
|
|
American jobs and industries) and restrict the scams which allow public company
|
|
top management teams to set their own and their friends salaries to ridiculous
|
|
levels.
|
|
|
|
One note should be remembered on this example. Some try to apply the model
|
|
of the US auto industry to other US industries devastated by Japan. This is
|
|
incorrect. Comparisons between the successful Japanese attack on US autos and
|
|
other industries must be made carefully, as US auto, a very old and very
|
|
unionized industry, is in many ways very different from the other US industries
|
|
Japan has successfully targeted. Though the US auto industry was complacent,
|
|
this is not true of most of the other US industries (such as high technology)
|
|
which were very efficient, innovative and high in quality, yet were still
|
|
devastated by Japan.
|
|
|
|
CONCLUSION:
|
|
|
|
The article is not meant as an affront to the ordinary Japanese people (to
|
|
whom nothing is held against). Like most conflicts, it is the ordinary people
|
|
who get caught in the middle and wind up suffering. The same, unfortunately, is
|
|
true for this conflict. This paper is not about them, but is about their
|
|
companies and their government policies.
|
|
|
|
America's citizens have failed to realize that Japan practices a different
|
|
kind of trade than America does. Japan practices adversarial trade and 'taisen'
|
|
or war economics, where the goal is to wipe out the foreign countries'
|
|
industries in order to dominate them entirely. For the Japanese, business is in
|
|
every sense of the word, like war.
|
|
|
|
Forty years ago, Japan was a third world country. It had almost no industry
|
|
and its people lived in third world squalor. Their 'war' economic strategy,
|
|
though devastating to its trading partners is very effective. It has quickly
|
|
made Japan the most modern country in the world and average Japanese people much
|
|
richer than they would have been otherwise under US style free-market capitalism
|
|
(which would have lead the development of Japan to take place much more slowly).
|
|
They did what was best for their country, which is what I would expect them to
|
|
do. Though I do not blame them for the economic strategy they use against us (a
|
|
pretty brave and clever plan on their part), we must still recognize it for what
|
|
it is.
|
|
|
|
Consequences for a country defeated in economic conflict are strikingly
|
|
similar to consequences of being defeated in a military conflict. In both cases,
|
|
the industries of the defeated country are destroyed or severely weakened and
|
|
the nation's technological and advanced manufacturing base are shattered. The
|
|
standard of living of the defeated country ultimately declines drastically
|
|
(though slowly and steadily over many years in the case of an economic war).
|
|
Ultimately, the country tends to become less stable socially and politically as
|
|
people try to blame others or take personal/political advantage of the fact that
|
|
there is little wealth to go around (which ultimately is the root cause of
|
|
instability in most shaky countries around the world today).
|
|
|
|
The danger of an economic conflict such as the Japanese have mounted
|
|
against America is that ordinary citizens generally are unaware or do not
|
|
understand what an economic war is, what the consequences of losing one is and
|
|
that one is taking place today here in America. Unethical politicians who
|
|
recognize the voters' ignorance can tell the people for example, that there is
|
|
nothing wrong with Japanese (and other countries) "dumping" because the voters
|
|
get cheaper prices. Though true in the short term, the fact that many voters
|
|
will lose their jobs as a result is generally not well understood and is not a
|
|
concern to many politicians as it occurs several elections in the future.
|
|
|
|
Conversely, ethical politicians (there are surprisingly many) who do
|
|
understand what is happening, tend to lose elections as it is very difficult to
|
|
explain complex issues like those in this paper in 30 second TV spots to a
|
|
general population that has very little fundamental background in economics.
|
|
Such politicians often get painted by their opposition as "Mr. X. is in favor of
|
|
a trade law which will prevent you from buying the least expensive products
|
|
available, is against [Japanese] factory Y which will create 1000 jobs [but
|
|
indirectly cost 4000] from coming to town and he wants to raise your taxes and
|
|
cut your benefits [to pay down the national debt so you won't completely lose
|
|
your benefits later]". Unless one has taken the time to gain a good
|
|
understanding of economics and how they apply to economic wars, it is unlikely
|
|
that people will vote for Mr. X. although he is the correct choice. Basically,
|
|
the voter has been outsmarted. It is said that "a fool and their money is soon
|
|
parted". The Japanese and unscrupulous US politicians know this is true about
|
|
many US voters and consumers when it comes to economic war, and have applied
|
|
this maxim on a national scale against America.
|
|
|
|
The Soviets used to parade their bombs every May through Red Square. The
|
|
threat to America and its way of life was very apparent and most people could
|
|
understand it. As a result, Americans stood up and took action to defend against
|
|
the Soviet threat. Economic wars are much more complex to understand and for
|
|
that reason, more dangerous.
|
|
|
|
We either have to learn about and apply Japan's superior (for survival
|
|
anyways) economic strategy, or find a way to defeat it. Else, there is little
|
|
hope for us. Unfortunately, the world is a tough neighborhood and not a place
|
|
for the weak and the righteous. Charles Darwin's "survival of the fittest" maxim
|
|
fully applies in this case. If we do not adapt to today's economic climate,
|
|
America will most certainly fade away as a modern world leader. Most Americans
|
|
however, don't see the world for what it is: an economic and military jungle;
|
|
and the laws of the jungle do often apply. The Japanese realize this, we don't.
|
|
|
|
Americans who buy Japanese goods, unknowingly help them reach the goal of
|
|
their economic war. As Michael Crichton wrote in "Rising Sun", The Japanese (and
|
|
other countries such as Korea and Taiwan who have adopted the same Japanese
|
|
style business practices described in this paper) are not our economic allies,
|
|
they are our competitors.
|
|
|
|
America often complains that Japan must change its ways to become more like
|
|
us. This is not true as America is not number one anymore. It is not a request
|
|
we can make. Today, the tables are turned. This time, America will have to
|
|
change its ways to become more like the Japanese. Japan will likely surpass the
|
|
United States to become the world's leading economic, technological and
|
|
manufacturing nation by the end of this decade, even though it has only 1/2 the
|
|
population of America (CBC News;Venture "Racing the Rising Sun"). History has
|
|
pointed out every time, that the richest and most economically powerful country
|
|
in the world, ultimately becomes the strongest militarily. We have to realize
|
|
this and be prepared to accept it, or we have to do something about it. Japan
|
|
will not have to change their ways to become like us, as tomorrow they will
|
|
wield the power, not us.
|
|
|
|
This article by:
|
|
|
|
lleclerc@nyx.cs.du.edu
|
|
|
|
Louis Leclerc
|
|
P.O. Box 453
|
|
Jackman, Maine 04945-0453
|
|
|
|
Please send me any corrections or omissions and this article will be updated.
|
|
The most recent version of this article (JAPANYES) is kept at FTP site:
|
|
monu6.cc.monash.edu.au (login: anonymous), in directory pub/nihongo
|
|
|
|
This article is copyright (1992, 1993) under the laws of the United States of
|
|
America. However, I hereby give permission that it be distributed widely and
|
|
freely over any media. This article cannot be sold or licensed without prior
|
|
written permission.
|
|
|
|
|
|
|
|
A P P E N D I X
|
|
|
|
|
|
-->List of companies:
|
|
|
|
This is a list of some Japanese (or Japanese owned and controlled) companies.
|
|
Some of the names that make this list may surprise you, depicted by '*':
|
|
|
|
* 7/11 Convenience Stores: US operations owned by Ito-Yokado, Japanese Investor
|
|
Acura (Honda Motor Company, cars)
|
|
Aiwa (consumer electronics, stereos)
|
|
* Brother (electronic typewriters)
|
|
* Bridgestone Tire Company (tires)
|
|
* Bruce Springsteen (works for SONY, his record contract is with SONY)
|
|
C. Itoh (computer printers)
|
|
Canon (laser printers, cameras, photocopiers, consumer electronics)
|
|
* CBS Records/Columbia House Records (owned by SONY)
|
|
* Ciniplex Odeon (movie theater chain; big piece owned by Matsushita)
|
|
* Citizen (watch company)
|
|
* Clarion (musical instruments)
|
|
* Columbia Pictures (owned by SONY)
|
|
Denon (cassette tapes, consumer electronics, stereos)
|
|
* Dunlop Tire and Rubber (owned by Sumitomo keiretsu)
|
|
Epson (computer company)
|
|
* Firestone Tire and Rubber (owned by Bridgestone Tire Company, Japan)
|
|
* Fisher Electronics (stereo maker; owned by Sanyo)
|
|
Fuji Film (film and chemical products)
|
|
Fujitsu (nuclear and breeder reactors, consumer electronics, heavy
|
|
industry)
|
|
Geisha Foods (tuna and canned food products in the USA)
|
|
Hino (heavy truck maker)
|
|
Hitachi Industries (heavy industry, railroad, appliances & electronics)
|
|
Honda (autos, motorcycles, small trucks)
|
|
* The IBM Building, Atlanta GA
|
|
Infiniti cars (Nissan Motor)
|
|
Isuzu (autos)
|
|
* JVC (Japan Victor Company; owned by Matsushita Industrial Electric)
|
|
Kao (computer disks and supplies)
|
|
Kawasaki Heavy Industries (motorcycles, trains, industrial steel)
|
|
Kikkomann Foods
|
|
* Kenwood Electronics (stereo maker)
|
|
Komatsu (A heavy equipment maker)
|
|
Konica (photocopiers, cameras)
|
|
Kubota (heavy equipment, backhoes, tractors, bulldozers)
|
|
Kyocera (computer and electronics maker)
|
|
Lexus Automobile (Toyota Motor Company)
|
|
* Loews Theatres (owned by SONY)
|
|
Makita (power tools)
|
|
* Maxell (cassette tapes)
|
|
Mazda (autos)
|
|
* MCA Home Entertainment (home videos; tv shows,ie. Dragnet..etc)(Matsushita)
|
|
Michael Jackson (works for SONY, his record contract is with SONY)
|
|
Minolta (copiers, fax machines, electronics)
|
|
Mita (photocopiers)
|
|
Mitsubishi (a huge keiretsu;...banking, steel, autos, trucks, lead pencils,
|
|
electronics, electricity generation, bicycles...and on and on)
|
|
Mitsui (another huge keiretsu, similar to Mitsubishi)
|
|
Miyata (bicycles)
|
|
Murata (fax machines and electronics)
|
|
NEC (Nippon Electric Company; computers, cash registers, TV's, electronics)
|
|
Nikko (consumer electronics, stereos)
|
|
Nintendo Electronics (video games)
|
|
Nishiki (bicycles)
|
|
Nissan (autos, power boats, trucking and heavy transport vehicles)
|
|
* Nomura Securities (financial firm)
|
|
Okidata (computer printers and accessories)
|
|
Olympus (cameras)
|
|
Onkyo (electronics and stereo maker)
|
|
Panasonic (Matsushita Industrial Electric Company)
|
|
* Pebble Beach Golf Course California (Japanese Investors)
|
|
Pentax (cameras)
|
|
* Pentel (lead pencil company...Japan has a huge share of the lead pencil
|
|
market, look at your lead pencil, its probably Japanese)
|
|
* Pilot (lead pencil company)
|
|
* Pioneer (Stereo and electronics maker)
|
|
* Quasar (Matsushita Industrial Electric Company) (Televisions, VCR's)
|
|
* Raven (computer printers, faxes and accessories) (Matsushita Industrial)
|
|
Ricoh (they make computer printers)
|
|
* Roland (musical instruments)
|
|
* Rockafeller Center in New York City (a Japanese holding company)
|
|
Sanyo (electronics)
|
|
* Seattle Mariners Pro Baseball Team (Owned by Nintendo)
|
|
Sega (video games)
|
|
Seiko (Watches)
|
|
Sharp (copiers, faxes, TV's, electronics)
|
|
Shimano (bicycles)
|
|
* Shiseido (perfumes, cosmetics)
|
|
Sony (electronics, movie production)
|
|
* Spencer's (Shopping mall novelty store chain; owned by Matsushita Industrial)
|
|
* Star Electronics (they make computer printers)
|
|
Subaru (autos)
|
|
Sumitomo (banks, heavy industry, trains, shipbuilding, steel, electronics)
|
|
* Suntour (bicycle shifters & mechanical accessories)
|
|
Suzuki (autos, motor bikes)
|
|
* TDK (cassette tapes)
|
|
Taito (video arcade games)
|
|
* Tokyo Disneyland (majority share belongs to a Japanese holding company)
|
|
Tomy (toy company)
|
|
Toshiba (electronics, electrical, home appliances, heavy industry, nuclear
|
|
reactors)
|
|
Toyota (autos, heavy transport trucks, industrial machinery)
|
|
* TriStar Pictures (film production company, owned by SONY)
|
|
* Universal Pictures (Matsushita Industrial Electric Company)
|
|
Yamaha (motorcycles, musical instruments)
|
|
Yokohama Tire and Rubber (tire and rubber goods)
|
|
* YKK (zipper company (look at the zipper on your clothes, its probably YKK as
|
|
this company has an over 50% market share in the world))
|
|
* Japan owns over 80% of all prime Honolulu hotel/resort real estate properties
|
|
* Japan owns over 40% of all prime downtown Los Angeles commercial real estate
|
|
properties
|
|
|
|
America (or anyone else for that matter), owns very little real-estate in
|
|
Japan as it is Japanese practice through various means not to allow us to.
|
|
|
|
-->Some US products which are really Japanese
|
|
|
|
Chevy Nova car (Toyota)
|
|
Chevy Sprint/Pontiac Firefly (Suzuki)
|
|
Dodge Colt (Mitsubishi)
|
|
Dodge Stealth (Mitsubishi)
|
|
Eagle Talon (Mitsubishi)
|
|
Ford Mercury Villager (Nissan)
|
|
Ford Mercury Tracer (Mazda)
|
|
Ford Probe (The body & styling is by Ford, the engineering & 'guts' is Mazda)
|
|
GM's Geo cars (mostly Japanese)
|
|
HP printers (many of them are really Japanese)
|
|
Macintosh Powerbook Computer (some are SONYs)
|
|
Some Radio Shack Portable computers
|
|
Some Sears major appliances, TVs, and electronics (Matsushita and others)
|
|
|
|
|
|
-->'Strategic markets' which used to belong to America that the Japanese have
|
|
entered (or are doing so now) include:
|
|
|
|
->popular media: Today Japan controls a vast portion of popular media in the US.
|
|
This is very strategic as one can affect the views of a population by
|
|
manipulating the popular media of a target country. Some claim Japan has already
|
|
tried to do this in the US. Large media companies that Japan own in the US
|
|
include: CBS Records, Ciniplex Odeon (a big piece), Columbia Pictures, Columbia
|
|
House Records, Loews Theatres, MCA Home Video, TriStar Pictures and Universal
|
|
Pictures.
|
|
|
|
->machine tools and robotics: The world is now dependant on Japan for much of
|
|
the most modern robotic manufacturing equipment and machine making equipment in
|
|
the world (imagine the importance of this if a real war broke out somewhere in
|
|
the world where the US and Japan each supported the opposing parties).
|
|
Originally attacked in the 1980's, today Japan dominates the world machine tool
|
|
and robotics industries (20 years ago both these industries were dominated by
|
|
America). Japan has also made a strong effort in the area of power tools
|
|
(Makita, Hitachi), again with some dumping.
|
|
|
|
->electronics, computer memory chips and semiconductors: (Akio Morita (SONY CEO)
|
|
and Ishihara, in their famous book "Japan that can say no! (to America)" stated
|
|
that Japan was powerful because they could alter the balance of power by selling
|
|
its critical Japanese-made-only microchips which make US bombs 'smart' to the
|
|
Russians instead of the USA). They also claim that we dropped the A-bomb on
|
|
Japan because we are racists. Today, Japan dominates the semiconductor industry,
|
|
having first attacked it in the 1980s.
|
|
|
|
->high performance telecommunications equipment: They don't dominate this yet,
|
|
but they may by the end of the decade, or the beginning of the next. Already,
|
|
they are very very strong in data transmission systems, which are the foundation
|
|
of the next generation of telecommunications.
|
|
|
|
->aviation: Japan, through companies like Toyota, is getting back into the
|
|
aviation industry. Japan may start by building small and midsized aircraft and
|
|
move on to large aircraft later (they are already doing some joint manufacturing
|
|
with Boeing to learn how build specific components they've never made before
|
|
such as major aircraft airframes).
|
|
|
|
->automotive: US auto plants were used in WWII to make bombers...today many of
|
|
these plants don't exist anymore.
|
|
|
|
->automotive parts: (Japanese cars 'made in USA' are really assembled from parts
|
|
which are usually MADE in Japan). These are the cars' critical components. The
|
|
high precision equipment and technology to make these parts resides in Japan,
|
|
not here. That's why high precision machining and advanced manufacturing is
|
|
usually done in Japan (and why they also targeted that industry), and only final
|
|
assembly is done in America.
|
|
|
|
->banking and finance: Today, the Japanese and keiretsu banking system is the
|
|
largest and most powerful in the world. The Tokyo stock market today is so
|
|
influential, that shocks which occur on that exchange are strongly felt
|
|
throughout the entire world financial system.
|
|
|
|
-----------------------------------------------------------------------------
|
|
|
|
DEBT, AMERICA'S SUPERWEAPON OF SELF DESTRUCTION:
|
|
|
|
First, some definitions:
|
|
|
|
National Deficit: The amount of new money America borrows this year only
|
|
($400,000,000,000 this year)
|
|
|
|
National Debt: The total amount of money the government owes (a result
|
|
of national deficits adding onto each other year after year
|
|
+ interest)
|
|
The government has now borrowed a total of $4,000,000,000,000.
|
|
Each American's share is $16,000
|
|
|
|
It should be noted that a lot of America's problems today are its own
|
|
fault; a poor educational system, poor corporate management, lack of loyalty to
|
|
our own country and its products as well as politicians who do exactly what we
|
|
want them to in the short term. Perhaps America though it was so rich it could
|
|
afford to be careless about its future. This all lead to the big issue, the
|
|
national debt.
|
|
|
|
For the last 10 years, our standard of living has been maintained by
|
|
borrowing when it should have declined drastically as our imports shot up much
|
|
faster than exports. This resulted in significant erosion of our national
|
|
industries. Unfortunately, because of the massive borrowing, the cracks forming
|
|
in America's national economy were not so visible.
|
|
|
|
Today, America is a much weaker player in automobiles (the motor capital of
|
|
the world is now in Toyota City, Japan, not Detroit), machine tools,
|
|
motorcycles, consumer electronics, display technology, banking (in 1970, 9 of
|
|
the 10 largest banks in the world were American, today 9 of the 10 largest banks
|
|
in the world are Japanese), robotics and materials. All of these industries
|
|
today are dominated by the Japanese. All were dominated by America only a short
|
|
time ago. Americans could not see the effects of losing industry after industry
|
|
on their national strength and standard of living because of the borrowing...
|
|
until now.
|
|
|
|
Today about 1/3 of every American's taxes go to pay interest on the
|
|
national debt. Much of this debt is held by the Japanese, who have many dollars
|
|
to loan (from their huge trade surplus with us). If the US didn't have this
|
|
debt, everyone in America would be working 4 days instead of 5 and still have
|
|
the same living standards, as this is the part of each person's taxes which go
|
|
to the debt. Conversely, Every American's standard of living would be higher by
|
|
20% with 5 day workweeks but no debt. At the current rate, in 10 years, all
|
|
Federal taxes collected will go to the debt. This all points to extremely bad
|
|
things which will happen to the US economy in a few years. Already, America is
|
|
in the longest and severest recession since the depression. If America tries to
|
|
balance the budget now, it will likely trigger a much more severe recession or a
|
|
depression, as the US economy is extremely dependant on this borrowed money
|
|
flowing in (1/3 of this year's federal spending was borrowed) to keep everything
|
|
going.
|
|
|
|
Balancing the budget now isn't so bad though, because depressions are
|
|
temporary and things would start to get better about 10 years later. After that,
|
|
several decades of lower standard of living would take place as Americans pay
|
|
down the debt back to a reasonable level (every American's debt share right now
|
|
is $16,000). Balancing the budget is of course political suicide. Many of the
|
|
politicians today prefer to commit national economic suicide as it lets them
|
|
save their jobs for now.
|
|
|
|
Sadly, the (more likely) alternative is much worse:
|
|
|
|
If America doesn't balance the budget now, but waits, then the debt and
|
|
interest costs will get much higher than they are today. The government will
|
|
start raising taxes and cutting services more rapidly than ever before, but will
|
|
be unable to raise taxes so high to pay such interest. They will then resort to
|
|
printing more money to pay the interest. This will lead to hyper inflation rates
|
|
and rapid decline of the standard of living in the country. This results in a
|
|
depression that won't go away. If it sounds unbelievable, one may read one of
|
|
the many books on Latin American economic history in the 20th century. You'll
|
|
see a play by play description of what is happening now in America. This is what
|
|
happened to all those Latin American countries who right now are wondering why
|
|
America is so foolishly making the same mistakes they did in the 60s and 70s.
|
|
This is why the debt has people like Paul Tsongas and Ross Perot so afraid right
|
|
now.
|
|
|
|
Fixing the debt problem will require (for a short time) lots of pain that
|
|
Americans haven't experienced since the depression and tax hikes with the likes
|
|
that have never been seen before. Americans will have to expect this and be
|
|
tolerant. Gas will sell for $2.50, social security will be cut, taxed and many
|
|
loopholes will have to dissappear. For a time, American's living standards will
|
|
plummet drastically.
|
|
|
|
On the other hand, not taking these measures will yield the same
|
|
consequences a little later, but they will be permanent instead. America will be
|
|
a very different place in 25 years should this happen. Its the choice of every
|
|
American about what happens. We will have to face our future grandkids about it
|
|
one day if we decide to do nothing about it now. There is still time, it would
|
|
be wise for us not to waste it.
|
|
|
|
Organization:
|
|
|
|
"The Concord Coalition", a grass roots organization, lead by Paul Tsongas and
|
|
former Senator Rudman (of Graham-Rudman fame), is dedicated to forcing your U.S.
|
|
government to get the national debt under control via grass roots pressure from
|
|
American citizens. It is non partisan and you can join or inquire about it by
|
|
calling 1-800-231-6800.
|
|
|
|
------------------------------------------------------------------------------
|
|
|
|
-->The following articles referred to in the above paper are available via the
|
|
Internet Computer Network at FTP Site: monu6.cc.monash.edu.au in directory:
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pub/nihongo
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You login with name: anonymous
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Use your first name as the password
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(Also available at free public access computer modem bbs: 516-473-6351)
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JAPANNO:
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An unauthorized translation of a best selling book in Japan "A Japan that can
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say no (to America)!" about why Japan is now number one and should take the
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place of the US as world leader. By Shintaro Ishihara (Japanese Parliament
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Member "Americans are lazy, ignorant and stupid") and Akio Morita (SONY CEO).
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This is actually a good analysis of many of America's problems. Note the version
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of this book sold in stores is a phony. 1/2 of the original version is missing
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(Akio Morita removed his part fearing it would hurt SONY's sales in the U.S.)
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and there is a new appendix specifically written for American consumption, much
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of which seems to be false).
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MATSUSHITA.PBS:
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Transcript of a shocking PBS Frontline special about how a Japanese cartel wiped
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out the US TV industry and went on to take over the rest of world consumer
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electronics.
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LOSEWAR.PBS:
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Transcript of another excellent PBS Frontline special about how yet another
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Japanese cartel conspired and took over the world supply of small computer and
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electronic displays. Good segments on how Honda used unethical (and possibly
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illegal) measures to drive U.S. auto parts makers out of business.
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-->The following article referred to in the above paper is available via the
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Internet Computer Network at FTP Site: slopoke.mlb.semi.harris.com in directory:
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pub/doc/misc
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(Also available at free public access computer modem bbs: 516-473-6351)
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AGNTLIST:
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The list of 'foreign agents' (with figures): former high level U.S. government
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public officials who later used their inside government contacts to work as
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agents for foreign interests in order to make quick money while betraying
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America. Many of them made over a million dollars doing this.
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--------------
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Here are a few good books to read on the topic:
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-->"Agents of Influence", The list of 'foreign agents': former U.S. government
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public officials who later used their inside government contacts to work as
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agents for foreign interests in order to make quick money, Pat Choate, 1991 This
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is an excellent book on many of the topics mentioned in this paper. It is in
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paperback and is highly recommended reading for in depth understanding of this
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problem.
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-->"The Enigma of Japanese Power"; by Karl Van Wolferen, 1989, Alfred A. Knopf
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Press (this book used to be given away whenever your bought a subscription to
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Fortune Magazine. It may still be.) This is an other very good book on the
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topic.
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-->"Trading Places, How we are giving our future to the Japanese and how to
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reclaim it", Clyde Prestowitz, New York: Basic Books 1989
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-->"Unequal Equities, Power and Risk in Japan's Stock Market"; Zielinski,
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Kodansha International, 1991
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-->"The Japanese Company", Rodney Clark, Charles E. Tuttle Company 1979 (Yale
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University)
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-->"The Reckoning", by David Halberstam, William Morrow & Co., 1986. An
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historical novel about Ford and Nissan from founding to the present.
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-->"Head to Head - The Coming Economic Battle Among Japan, Europe, and America",
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by Lester Thurow, William Morrow & Co., 1992.
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----------------------------------------------------------------------------
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AFTERWORD, by Andre Robotewskyj; ar12@midway.uchicago.edu
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Some time ago, Japan threw our companies out of their country, expropriated
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our operations we had there, closed their market from our products and declared
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economic war against the United States of America, which still occurs to this
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day. It is time for America to do the same to Japan. Japan will resist, claiming
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that it is different now and Japan is open. They will let in a few token
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companies make big publicity of it, or even offer to "help US companies succeed
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in Japan". They do this to make us complacent while they continue to destroy and
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buy up our country. If America is to stay free in the future, it must control
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and own its own companies, manufacturing and real-estate. Otherwise, more and
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more, the important decisions for America will be made in Tokyo by people who
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are not American. Soon, if the trend continues, Japan will replace the US as the
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number one world economic and political power. Japan sees no ethical problem in
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conducting an economic war against the US and see us as fools for falling for
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it.
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Japan has chosen to destroy this country's industry and military not by
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bombing it, but by ensuring that it is impossible for us to pay to maintain and
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continue to develop it. Ultimately, the result is the same as bombing it. It is
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time for Americans to wake up and see what is happening. Japan claims that they
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are fair and so are their trade rules. If this is the game they want to play,
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then it is time for Americans to force Japanese companies in America to play by
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the same rules US companies must play by in Japan and not buy Japanese products
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until this happens.
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Americans have to recognize that we are being attacked by the Japanese
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Government and corporate cartels through deliberate and organized economic war
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strategies. As a result, US companies and industries are collapsing or being
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bought by the Japanese daily. Many of our key politicians have been bought, so
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it is now up to the people and corporations of America to realize what is
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happening and take charge by telling others, and by not selling our companies,
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or outsourcing our manufacturing to Japanese producers.
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The Japanese government and industries have treated the America that
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rebuilt (with US taxpayer dollars) and helped Japan so much after World War II
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with contempt and insolence. We had accepted their closed market and opened ours
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to them so they could rebuild their country and become full members of the
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peaceful world. Instead, their government and their industries chose to use this
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generosity as weapons against us in order to destroy our companies, our jobs,
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and our nation.
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Some say protectionism is bad for America. This is true and this article is
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not about protectionism. Free trade is almost always a better alternative.
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America practices true free trade with many countries throughout the world and
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benefits by these trade relationships which ensure foreign markets for our goods
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and competition to keep our companies efficient. Today, however, we do not have
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free trade with Japan, we have one way economic war 'trade' where Americans buy
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Japanese goods and Japan buys America.
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I used to buy lots of Japanese products, probably for the same reasons you
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might now. Others may not know the full consequences of their decisions like you
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do now. Telling them is important. If you know an effective way to get this
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message out to people, then it would be wise to do so, don't wait for someone
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else to do it for you.
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America belongs to you and you have to do something for it once in a while.
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This is one of those times. She needs your help. If you have questions, please
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ask. Use this network and fax machines to organize yourselves to get this
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message out. Put copies of this article in lounges or on the company/school
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computer network. Send this article to your representatives, or your favorite
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political party. Scatter copies of it into the 4 winds or call radio/TV talk
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shows and tell the people. These are all things which can be done.
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If you are a student or recent graduate, you probably realize much more
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than your parents do that your standard of living is likely to be a considerably
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lower than theirs. You are much more likely to have trouble finding a good job
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upon graduation than they ever had. That is how this problem affects you
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directly. As a result, you may wish to get your friends & family to tell others
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and organize or inform student groups to get the word out about this problem. If
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you don't act, its you (and your kids someday) who will suffer the most as a
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result of all this, so its up to you.
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In the meantime, one very good way to get people aware of the topic is to
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get them a copy of Rising Sun (by Michael Crichton) as a birthday or Christmas
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present. This is a very good factually based fiction murder mystery book on the
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subject. It is a #1 best seller and is by the same author who wrote "Andromeda
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Strain", "Great Train Robbery" and other very famous books and movies. A movie
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version of this book (starring Shawn Connery) is being made and should be out in
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the summer of 1993.
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Remember that a problem like this can be fought, one American at a time.
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Think of America when you do business and remember that exclusive self-centered
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thinking will only make problems in America worse than they are. That is the
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true lesson of the 1980's. Self centeredness doesn't work in the long run. If we
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were as loyal to each other as the Japanese are to each other, we wouldn't be in
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the economic and social mess we are now. Remember that, and expect it from your
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family, friends and associates. If you don't get what you expect, let them know.
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Hopefully in the future, the economic war will be called off and our two
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countries will live peacefully and with co-operation. I look forward to that
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day.
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I run a mailing list which occasionally distributes articles like this one.
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If you'd like to be on the email receiver list, please send me a note (to the
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address below).
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Andre Robotewskyj; ar12@midway.uchicago.edu
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--------------------------------------------------------------------------- Some
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notes about the author and this article, by author: Louis Leclerc;BSc,MBA
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This article is based on a trip taken to Japan in summer of 1992. Some of
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the information in the article is from my trip, however most of it has already
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been written on in excellent, but sometimes very thick and difficult to get
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books, articles & documentaries (this is the reference list at the end of my
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article). The intent of this article is to distil the information I read and saw
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into a condensed form which can be more easily read and distributed. If people
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want the sources (and probably a much better and more thorough explanation of
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the points in this article, they can refer to some of the books on the included
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reference list). Periodically, I will update and maintain this article. The most
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recent version will be at Internet FTP site: monu6.cc.monash.edu.au in
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directory: pub/nihongo as file: japanyes
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The article was mostly my effort with help from a friend who is a native
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Japanese. We tried to be thoughtful when writing the article (something
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difficult to do considering the volatility of this topic). We have showed it to
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several of our Japanese friends in order to ensure it was as thoughtful, polite
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and accurate as possible. I contributed mainly to the sections of the article
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which pertained to business while she contributed mainly to the sections of the
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article which pertained to the cultural and social aspects of Japanese society
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(something which she, having lived in Japanese society almost all her life,
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understands much better than me).
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Ishihara's book "A Japan that can say no! (to America)" (JAPANNO) is an
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excellent analysis of many things wrong with America. I agree with many of its
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contents. You can get it at the Internet file server listed above.
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Some background about my article:
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I didn't live in a 'Gaijin Ghetto', but with my friend's family in a Tokyo
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suburb. I lived my daily life in Japanese with and among the ordinary Japanese.
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Sadly, there is much that I learned which never made it into the article due to
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length restrictions.
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I went to Nissan, SONY, Matsushita/Panasonic, Toshiba, NTT and other
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centers and factories. The article is based upon my experiences while in Japan
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(company visits, trip to the University of Tokyo...) and literature I read (or
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had translated) while in the country. Much of what I read I verified personally
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during my trip.
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We have much to learn from the Japanese. We have to be more like them (in
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their good ways and bad) if we are to survive the 21st century as a modern
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country. First, we have to know what they do and how they got to where they are
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today, which was the goal of this article. I hope that it was a step in the
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right direction.
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I hope that one day there will be genuine goodwill between our 2 countries
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and its citizens. We have much to gain and learn from each other once our
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nation's friendship is based on truth, not the deceit it is based on today. In
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the long term, today's behavior on the part of our 2 countries is only
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destructive to our relationship.
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Any corrections or additions you send will be taken seriously and the
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article updated accordingly in a future revision.
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Louis Leclerc
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P.O. Box 453
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Jackman, Maine 04945-0453
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Internet: lleclerc@nyx.cs.du.edu
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