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413 lines
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Plaintext
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_ (3) (4) _
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_____ ____ _| |_ _ _ _ _ ___ _| |_
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(____ | / ___)(_ _)| || | | || | /___)(_ _)
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/ ___ |( (___ | |_ | | \ V / | ||___ | | |_
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\_____| \____) \__)|_| \_/ |_|(___/ \__)
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_
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_ (9)
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_| |_ _ ____ _____ ___
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(_ _)| || \ | ___ | /___)
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\10)|_||m|a|r||____0)(3__/
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AIRPLAY 101
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-----------------
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By Bryan Farrish
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http://www.radio-media.com
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Payola (part 4 of 5), Comparison to Ads, PR, Merch, and
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Promotion.
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I need to point out some areas where indie bands get confused
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with regards to giving things to stations. It's remarkable how
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many bands think that giving advertising or CDs to a station is
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illegal. What actually is illegal is when you are playing at a
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club, and you pay the sound guy to get you set up first. That's
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more illegal that anything a label does for a station.
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ADS: Advertising a CD is legal because (1) the result of it (the
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commercial) is broadcast, not kept secret, and (2) the money is
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paid to the station (not an individual), meaning that the sales
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documents are available for public inspection. Even if you buy a
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non-broadcast remote (where the station makes an appearance at a
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retail store, but does not broadcast it), the result is still
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shown to the public. When you advertise on a station, you "own"
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the 30 or 60 second commercial, and you can "push" whatever you
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like within it, including your CD. As long as the commercial is
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not mistaken for regular programming, you are fine, and it is not
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payola (even though it promotes your music, and you are paying
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money to the station.)
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MERCH: When you give a box of CDs (or shirts, caps, or
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posters) to a station, just because the CDs have value to you,
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does not mean it is like giving cash to the station. If the
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station gives them away on-air, then the CDs become part of the
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programming (like a refrigerator given away on a game show) and
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thus it is legal for you to do this... even if it does benefit
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you. If the station does not give the CDs away on-air, but gives
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them away at a live-remote instead, then that is fine too.
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Non-commercial stations can even sell them to the public, if it
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uses the money for station operations. About the only bad thing
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that can happen is when a person at a station sells your stuff on
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the street, and pockets the money. Other than that, you can even
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give cash to a commercial station, if they use it for on-air
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giveaway (it becomes part of their programming.)
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PR: Buying a ad for your release in a newspaper/magazine is
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legal; paying a writer to write about your release, and not making
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this fact known to the paper, may or may not be legal
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(newspapers and magazines are not governed by the FCC), but
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it's close enough to "illegal" that we'll just say... it might be.
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Giving the writer a box of 30 CDs might be questionable, unless
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he/she is going to do a giveaway in the paper.
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RETAIL: Buying shelf space for your release if perfectly legal; it's
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standard contracted-activity with major retail chains, and it's what
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every major label does with their priority releases. Interestingly,
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this fact is NOT made known to the public... the public thinks
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certain releases are "out front" because they are "better". If
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radio worked this way, you really would have a right to scream.
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But it's not just music retail that does this... every Ralph's and
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Delchamps and HMV and Publix grocery store works this way...
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everything that is "out front" is paid for. And they have NO
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requirement to tell you this. So don't get mad at radio.
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INDIE PROMOTION: Lately, because of info available on the
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web, most people have been hearing about "indie deals" for the
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first time, and they hate the thought of it. Indie deals have been
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around for over 20 years, and were behind probably most of the
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material you grew up with on the radio. Indie deals are perfectly
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legal, and are a separate thing from the real meaning of "payola".
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While a few folks (indie promoters, bankers, doctors, mailmen)
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do pay people off illegally to get what they want, most do not.
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But paying people off illegally is separate from a legally-structured
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indie deal (just like illegally paying a retail person to put your CD
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upfront is separate from a legally-structured retail POP deal.)
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That said, I'll leave details of indie-deals for a more advanced
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newsletter, and for now just say (like I said in my Clear Channel
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article) that you are putting energy in the wrong place by thinking
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that it's the "bad" people at the labels and radio companies that
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are holding your indie release back with their "deals."
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Conclusion: Paying stations is not a tool for a small indie to get
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airplay.
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------------------------------------------------------------
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1) http://www.etext.org/Zines/ASCII/ATI/ati334.txt
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2) http://www.etext.org/Zines/ASCII/ATI/ati341.txt
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3) http://www.etext.org/Zines/ASCII/ATI/ati344.txt
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4) "Be Here Now" Baba Ram Dass
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5) http://www.etext.org/Zines/ASCII/ATI/ ???
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------------------------------------------------------------
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A Smart Bomb
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a poem
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by Brett Axel
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Wouldn't want to be dropped.
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Might get together with other smart bombs
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To discuss alternative employment possibilities
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Like demolishing old buildings. Debate the virtues
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Of restoration, at least taking them down
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Carefully, to salvage reusable materials.
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Several could open doors for all bombs:
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Start a mentoring project in the armory--
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Old cannon balls and the latest hollow point bullets
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Listening to speeches about social conscience.
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Soon bombs are producing art and arguments
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Born of a frustration at the lack of opportunity
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For smart bombs to make meaningful contributions.
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Can you see young people expressing
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Their solidarity with bombs by exploding themselves
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In cities and on military bases? Or a bomb
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Specialist joining The View?
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Tommy Hilfiger marketing a line of expensive
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Clip on fuses for bomb wanna-bes
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Who drink too much and go to the worst movies--
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Then parents are delivering warnings
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To keep away from after hours munition clubs
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Worried their babies might get rounded up by the government
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And dropped on Kosovo.
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First appeared in Real Change, 1999
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[ref]=[http://www.mybizz.net/~axels/poems.html]
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| #'s | 0303100827 "hundred" hrs |
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http://www.totse.com
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http://www.awitness.org
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http://platinumdragon.ca
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http://www.themammals.net
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http://www.ciw-online.org
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http://www.rock4peace.org
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http://www.fuckthewar.com
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http://www.fightingbob.com
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http://www.drmenlo.com/nwd
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http://madison.indymedia.org
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http://webcrunchers.com/crunch
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http://www.ofek.com/200301.php
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http://members.iinet.net.au/~bofh
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http://www.textscene.com/links.html
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http://www.livejournal.com/~yakmilk
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http://bancs.lod.com/~ati/ati346.html
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http://www.frucht.org/music/mp3notcom.html
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http://www.teaching.com/webstock/center/text
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http://www.datanation.com/fallacies/index.htm
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http://www.instrumentality.com/themanual5.html
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http://www.gwu.edu/~nsarchiv/coldwar/interviews
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http://www.iraqjournal.org/journals/030228.html
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http://www.iraqjournal.org/journals/030228.html
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http://www.etext.org/Zines/ASCII/ATI/ati348.txt
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http://www.neo-comintern.com/archives/ncom229.txt
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http://www.pbs.org/now/transcript/transcript_hersh.html
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http://images.amazon.com/images/P/B00007E8V4.01.LZZZZZZZ.jpg
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http://www.greenbaynewschronicle.com/page.html?article=118818
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http://www.mediaresearch.org/notablequotables/dishonor/03/info.asp
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http://www.unansweredquestions.net/timeline/main/essayksmcapture.html
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http://www.totse.com/en/politics/central_intelligence_agency/mcgee.html
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http://free.freespeech.org/americanstateterrorism/mediadeception/CorporateChokeholdMedia.html
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"I am proud and gratified to see these young people
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(my daughter included) picking up the banner and
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moving forward with today's struggles. We adults
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need to support and encourage them in becoming
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active citizens and real patriots.
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Keep up the struggle!
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<EFBFBD>Que viva la juventud!"
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- Marty Horning
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[ref]=[http://mke.indymedia.org/front.php3?article_id=2354]
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[http://mke.indymedia.org/front.php3?article_id=2292]
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Covering the Milwaukee Freepers Rally With as Much Objectivity as Possible
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by marco
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(No verified email address)
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Current rating: 3
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09 Mar 2003
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The most surreal part of my day today, Saturday,
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March 8 was hearing "If I Had A Hammer" performed
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live at the same pro-war rally that ended with a
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canned rendition of Lee Greenwood's "Proud To Be
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An American."
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Yes, when I first got to the pro-war rally today
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at Cathedral Square on Jackson Street here in
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Milwaukee to cover it for Indymedia I saw a sign
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being waved saying "give war a chance," and I just
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knew I was in for something a little surreal, but
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that takes more than the cake, it took the whole
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pan, the stove, the cook and the kitchen!
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("Expect no objectivity"
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-- zoe mitchell, dc indy
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This will contain my own slant. Honor my honesty;
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which I favor over the ever illusive "objectivity"
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for my story here.)
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The most surreal part of my day today (saturday, 8mar)
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was hearing "If I Had A Hammer" performed live at the
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same pro-war rally that ended with a canned rendition
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of Lee Greenwood's "Proud To Be An American."
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Yes, when I first got to the pro-war rally today at
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Cathedral Square on Jackson Street here in Milwaukee
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to cover it for Indymedia I saw a sign being waved
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saying "give war a chance," and I just knew I was in
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for something a little surreal, but that takes more
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than the cake, it took the whole pan, the stove, the
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cook AND the kitchen!
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The most creative chant of the entire rally was led by
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none other than Charlie Sykes himself. "We support our
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troops, we support our troops..." Rinse, repeat. I think
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he must've stayed up late last night to write THAT one.
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The smell of cigars both cheap AND costly was overbearing
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throughout the day. I thought for sure I was in the Frazier
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Ali fight in Manilla or something. But alas, it was the people
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passing out "In Our Name" literature, and some of those imbibing.
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"Thanks to _________, ___________, yadda yadda, and also
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the Wisconsin chapter of Free Republic.
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OK, now it all begins to make more sense.
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"Frankly I don't give a damn what the rest of the world
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thinks," says a man I don't have the name of yet, "The
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UN does not speak for us."
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Next middle aged white guy.
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"Give yourselves a round of applause."
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and "We don't care what happens at the UN, personally I
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wish they would get the hell out of New York so we can
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have more office space." I asked about 30 people before
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finding out Lou D'Abbraccio's name (the first guy to speak)
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I asked 5 or 6 about the next guy, and gave up. It might
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have been the Jeff Wagner everyone's talking up and down
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around town as the next Charlie Sykes. Anyhew, he intro'd
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Sykes.
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Not wasting any time, Sykes immediately began attacking
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celebreties. Major boos for each line of his laundry list.
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He smiles rhetorically. Yes, every bone in this man's body
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is rhetoric, let me tell you, how he rocks on his heels,
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how he greases his hair, how he cleans the noseclips of
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his glasses I bet.
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He attacks the group "Not in our Name" next. Boos join in
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with him again.
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"This is our answer." hahaha. Carefully crafted, believe me.
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Answer coalition? Our answer? Genius. Pure genius.
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Everyone cheers.
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He made a strong point of his belief as fact that the last
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generation fought nazism, fascism and communism and that
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"you answered the call against terrorism."
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I missed the next couple words he described before saying
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"...who killed 3000 people." I'm sure he was directing it
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at those who killed the 3000 people, and more to the point
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what he believes the response should be, and I'm sure the
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people were cheering for the response, but I must be honest
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with you that out of context (or in two narrow of a context)
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it sounded like this cheer (the loudest of the day) was FOR
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the 3000 who died. I don't dare abuse that. I could have, let
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me tell you that honestly. They were definitely exposing
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themselves as dittoheads, the whole crowd. They might cheer
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to anything as long as Sykes wiggles his eyebrows just so.
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OK, so the only element of protest against the war at this
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rally was by the man who wears a George Bush mask on Friday
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nites and holds signs with witty statements on them. He was
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joined by two or three people for 20 minutes or so who also
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had anti-war signs, but they left when the crowd got most
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violently opposed to them. Police instructed three mounted
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patrolpeople (two men and one woman) to get in and build a
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buffer between the man with the Bush mask and the violent
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crowd. I don't say that in a derogatory way. The crowd was
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very violent. The energy was very violent. You could smell
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the testosterone in the air. This was a pro-war rally, no
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one was saying otherwise.
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At some point law enforcement on horseback pretty much stopped
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the man with the mask from being very effective, but he stayed
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there right to the end of the rally. Most of the jeers and barbs
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were boring and mundane, harmless and just generally hateful, but
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one that was really difficult to hear was when one middle aged
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white woman instructed the police that she feels they should run
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him over with their horses.
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"I got specialist 5th class," says a tall man about 65 years old
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wearing a Green Bay Packer jacket. "If he attacked me, I'd like
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it," he said pointing out the protester with the George Bush mask.
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I pointed out to the man that he has every right to speak his mind
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as does he, but when it comes to wishing someone would throw a
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first punch, that's kind of out of hand. He seemed like he agreed
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with me, but I didn't get a sense he realized I was talking about
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him.
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Now here's where it gets surreal. The band name, and I might have
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spelled it wrong I'll try to look it up. They're called Tyson O'Conner,
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and they sang one song. "If I Had A Hammer."
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No, not Hummer, Hammer. They sang it traditional. Word for word.
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Maybe they used fonics, I don't know. But they sang it nonetheless.
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Were they sure they were at the right rally? Surreal.
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There was a little bit of a turf battle among law enforcement I
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should mention. I learned afterwards though that it was normal
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and routine. 2 pair of county sherrifs patrolled what looked to
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be the crowd, the protester(s) AND the local police. I imagine
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the horse-police had to clear with them, as it turns
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out, before trying to build any kind of buffer like that. Hmmm.
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Especially by the spirit and letter of why they're there in the
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first place. It's a county park, as opposed to a city park so
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the city have to ask the county before even letting the horses
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pee anywhere. You know, environmental impact statements and the
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whole rigamarole I'm sure.
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Organizers of the rally said they don't have any other rallies
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planned except one but the date's not set. It's to coincide
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with the first shootings of "the war," and also the protest
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that (and this is a direct quote) "the bad people" will be
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planning right after an invasion is announced. They're trying
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to get a permit for the same place where "the peaceniks" are
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but it's not going
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well, so they might consider this same park (in front of the
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Cathedral) or another park.
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Police told the organizers right in front of me that they're
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planning on announcing that between 1200 and 1500 attended
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officially. Honestly, I thought 500-600. But we'll get to
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that some next story, eh?
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"Can't you err on the side of goodness here?" smiled the
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organizer to the policeman charged with "crowd assessment,"
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smile, smile. Which is when an intelligence officer leaned
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forward and told him "no," that they "never do that. We do
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the same thing for all the other rallies. You get the same
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exact treatment."
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Surreal.
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Quite Surreal.
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marco
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[ref]=[http://madison.indymedia.org/feature/display/10547/index.php]
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||
AUDIO(S) CONSULTED WHILE CREATING THIS 'ZINE:
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||
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WBAI 99.5 FM New York-2
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C:\mp3s\attackofthekillertomatoes.mp3
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||
flag.blackened.net-80
|
||
C:\mp3s\dancinontheruins.mp3
|
||
C:\mp3s\David Rovics - Henry Ford Was A Fascist.mp3
|
||
C:\mp3s\garofolo_station-id.mp3
|
||
blast furnace radio-3
|
||
System P-2MarcoCapelli-BocetoAndaluz
|
||
C:\mp3s\Martha Redbone - Perfect Life.mp3
|
||
reggaemid_16
|
||
|
||
|
||
Archive of ATIs can be got at the Gutenberg Project!
|
||
http://www.etext.org/Zines
|
||
|
||
Address all core meltdowns, I mean correlations, I mean
|
||
correspondences to:
|
||
ati@etext.org
|
||
|
||
and remember, if you got angst:
|
||
http://www.angelfire.com/ny/fasters/vent.html
|
||
|
||
|
||
The official ATI webpage is also located on
|
||
one of the free (albeit commercial) sites at:
|
||
|
||
http://www.angelfire.com/wi/kokopeli/ATI.html
|
||
|
||
th-th-th-tha's all f-f-f-folks.
|
||
prime outa hear
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_ _
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__ _ | |_ (_)
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/ _` | | __| | |
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\__,_| \__| |_| |