91 lines
5.1 KiB
Plaintext
91 lines
5.1 KiB
Plaintext
Retail prices on SMC's most popular 8- and 16-bit Ethernet network
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interface cards have been reduced 20 to 35 per cent according to an
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announcement made today by the company. At the same time, SMC introduced
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both new and enhanced Elite Series Ethernet adapter cards featuring
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increased performance, reduced size and easier installation. The new
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boards expand the SMC EtherCard PLUS Elite adapter card line.
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The significant price reductions on SMC Ethernet cards became effective
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February 1,1992. According to Geof Karlin, SMC vice president of
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marketing, the price drops reflect a major benefit of SMC's ability to
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manufacture its own Ethernet chipset and bus interface LSI. "Our control
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of silicon integration allows us to pass along manufacturing cost
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advantages to our customers. This new, low pricing reflects SMC's
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commitment to remain the Ethernet price/performance leader."
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The five new EliteSeries boards from SMC consist of an 8-bit 10BASE-T; two
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16-bit Micro Channel cards -- one 10BASE-T and one coax; and two
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high-performance EISA adapters that feature two direct interfaces to
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twisted pair or thin coax wiring via on-board transceivers, and offer an
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alternative connection to a variety of media through an AUI port. The
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three enhanced EliteSeries boards are all 16-bit adapters -- one 10BASE-T,
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one coax and a combination 10BASE-T/coax version.
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The new and upgraded boards all feature higher levels of silicon
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integration for both increased reliability and ease of installation, and
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are 20% smaller than the previous generation boards they replace.
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"With the introduction of these new boards, we extend our line of Elite
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board offerings," said Karlin. "Further integration of our LSI and
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elimination of jumpers have allowed us to reduce space requirements on the
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boards while increasing their reliability and making them easy to
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configure. We expect these new cards to be as popular as the rest of the
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EliteSeries line."
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SMC EtherCard PLUS Elite boards are well-known for their outstanding
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performance and quality, and easy installation via two preconfigured
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jumper settings, or SMC's EZSETUP software configuration program. They
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offer the broadest driver support in the LAN industry through SMC's
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SuperDisk and third-party vendors.
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SMC is making its new EtherCard PLUS Elite boards available in convenient,
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easy-to-carry 6-packs with even more economical per-board retail prices -
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some as low as $165. This is equivalent to buying five boards, and getting
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the sixth free. Elite 6-packs will begin shipping in February, according
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to the company.
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SMC (NASD:SMSC) is one of the world's largest suppliers of PC LAN system
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products. The company is a major designer, manufacturer and marketer of
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10BASE-T/twisted pair, coax and fiber network interface cards,
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concentrators and network management products for the Ethernet and ARCNET
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markets. SMC currently has a worldwide installed base of over 3.5 million
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nodes.
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After announcing major retail price reductions on its Ethernet adapter
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cards, SMC said that five of its most popular boards will be available in
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6-packs at even lower prices beginning this month.
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SMC's 8-bit and 16-bit 10BASE-T and coax, as well as their 16-bit
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combination boards, are all available in the new packaging at a per-board
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price that is 20% off list, according to the company. All the boards are
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part of the SMC EliteSeries family of Ethernet adapter cards.
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"Resellers want to buy in volume whenever possible, so we're offering Elite
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Ethernet boards in a package that meets that need," said Kristine Stewart,
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SMC's director of channel marketing.
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The new boxes, complete with carrying handle, began shipping to
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distributors this month. Stewart said SMC is alerting the reseller
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community about the new packaging through what the company calls the Elite
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Treat direct mail campaign which features one of the 6-packs filled with
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gourmet popcorn and promotional materials.
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"We shipped over 16,000 of these Elite Treat boxes worldwide. It's
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certainly the best tasting direct mail campaign we've ever had, and should
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attract quite a bit of attention," said Stewart.
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For more information about SMC or the name of their nearest reseller,
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contact SMC at 80 Arkay Drive, Hauppauge, NY 11788;1-800-SMC4-YOU in the
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U.S., 1-800-8334-SMC in Canada, or (516) 273-3100, ext. 5317 elsewhere.
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+---------------------------------------------------------------+
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| From the America On-Line & PC-Link New Product Info Services |
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+===============================================================+
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| This information was processed with OmniPage Professional OCR |
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| software (from Caere Corp) & a Canon IX-30 scanner from data |
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| provided by the above mentioned company. For additional info, |
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| contact the company at the address or phone# indicated above. |
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| All submissions for this service should be addressed to |
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| BAKER ENTERPRISES, 20 Ferro Drive, Sewell, NJ 08080 U.S.A. |
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+---------------------------------------------------------------+
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