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December 24, 1992
SUBLIMI2.ASC
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This is an early article in the field of subliminal suggestion.
Modern research questions the validity of subliminals although there
is a profusion of subliminal tapes. Sleep learning takes advantage
of this because the subconscious records everything even when the
conscious mind is asleep.
My father used to have a phonograph with many switches on the face
of a clock. It was part of a system that included records to help
the user overcome various problems or induce specific habits. A
record with the desired suggestions was placed on the turntable and
the timer was set to play the record when the user was sleeping,
somewhere around 2 AM. The user could also set it for multiple
events of the same recording to further reinforce the process.
It is illegal to broadcast subliminal images on TV, radio or movies,
although subliminals are frequently used in visual printed ads.
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Now ad men have a new way to persuade you. They can pop a
suggestion into your mind, using TV or movies, without your knowing
it.
TV's New Trick:
Hidden Commercials
By Wesley S. Griswold
Probably you've heard about - perhaps even worried about a
revolutionary new way to beam messages into the human mind.
Especially suited to TV and movies, the new idea-injecting technique
is said to work while you, all unawares, are innocently enjoying the
program. The idea-words appear superimposed on the picture images
too fast and too dimly to be seen in the normal way. Yet they
register on your mind.
Despite rejection by the national networks, uneasy skepticism by the
F.C.C. and alarm from people who fear that this strange development
may bring wholesale invasion of privacy and risk of political
tyranny, two means of reaching people's subconscious minds by
television are currently being tested.
This month one of them, called Precon TV, was scheduled to be tried
out on a large audience of TV watchers in and around Los Angeles.
It was to have been Precon TV's first big showing. It's rival,
Subliminal Projection, about which almost no technical details have
been released, has already ventured on the air in Bangor, Me., and
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on a Canadian national hookup. Results for Subliminal Projection:
inconclusive.
For its debut on independent Station KTLA, Precon TV did not plan
to use advertising. Instead, public-service messages-like "Drive
Safely," "Support Your Community Chest," or "Don't be a Litterbug,"
- were to be tucked away into the telecast picture.
But after this plan was announced, so much public criticism of the
new technique boiled up that the trial was postponed. Controversy
over these idea-injecting systems has swirled around three issues:
(1) Are they legally proper?
(2) Are they ethically acceptable?
(3) And do they really work at all?
Precon TV has a long history behind it. (The trade name comes from
the work "preconscious," meaning "below the level of conscious
awareness." "Subliminal" means the same thing.)
Its inventors, Dr. Robert E. Corrigan of Los Angeles and Prof. Hal
C. Becker of New Orleans, both men now in their mid-thirties, have
been testing the theories and working parts of Precon for the past
eight years. Patents were applied for early in 1955, but have not
yet been issued. Consequently, the inventors decline to tell
everything about their creation, though they have revealed the
essentials.
The basic equipment, the means of sprinkling televison programs with
invisible but receivable messages, is contained in a rectangular
metal box about half the size of a standard table-top TV set. Its
power unit, in a separate, much smaller container, runs on house
current.
This equipment is a kind of electronic mixing bowl, where printed
information can be subtly stirred in with pictures. Inside the main
Precon TV cabinet, along with 17 vacuum tubes and a photo
multiplier, is a little flying spot scanner and, in front of its
round face, a small frame for holding the text to be scanned. The
text is printed on a transparent plastic slide, on a three-by-four
inch space.
Picture signals from image-orthicon tubes in studio cameras focused
on live performances, or from iconoscopes recording filmed scenes,
are piped into the Precon TV apparatus on their way to the station's
antenna.
To understand what happens to them in the Precon blender, remember
that it takes one-thirtieth of a second for a cathode-ray tube to
project one complete picture image on a televison screen. In that
time it has to scan the picture twice, each perusal taking one
sixtieth of a second.
Inside the Precon TV cabinet, with the aid of the pulsed light
emitted by the flying spot scanner, the printed message is super-
imposed on the incoming picture signals every other one-sixtieth of
a second. (The rate of mixture can be varied, as can the intensity
of the pulsed light, which normally is less than one-third as bright
as that of the picture signals.) The well-mixed video brew then
flows on to the station's antenna, to which the program's sound
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signals, not involved in Precon TV, proceed independently.
Prof. Becker, an electronics engineer and physicist who teaches
experimental neurology at Tulane University, points out a
fascinating quirk:
When you suspect you're watching a Precon program, you can
find out what the hidden message is by spreading the fingers
of one hand and moving them rapidly up and down in in front
of your eyes. By varying the rate of this movement, you'll
soon find and match the rate at which the Precon message is
being pulsed. Then you'll be able to read it.
"The two questions we are most often asked about Precon," said Dr.
Corrigan, a former fighter pilot who is now a psychologist for the
Douglas Aircraft Co.," are 'How do you know that it works?' and 'Is
it dangerous?'
"We have found ample proof that it works," he continued, "in
exhaustive experiments at Tulane University that we have been
conducting since 1950. In the course of finding that proof, we
also became convinced that the Precon technique of communication
can't be dangerous. There is no possibility of brainwashing by
Precon, for each man is his own censor. His preconscious mind
responds to Precon messages in complete accord with his likes
and dislikes. There is no better chance of putting something
over on his preconscious mind than there is of hoodwinking his
conscious mind."
Corrigan and Becker discovered people's built-in censorship in tests
in which three different types of words were very rapidly projected
on a screen. Some of the words were neutral-like "stove," "table"
and "rug." Some had emotional impact - "scream," "blood," "hate."
Others were obscene words.
In repeated trials, the speed at which each word was flashed on the
screen was slowed until the person being tested could say that he
definitely had seen it. The researchers found that the emotional
and obscene words had to be shown two or three times slower than the
neutral words before people watching the screen could recognize
them. Corrigan and Becker took this as firm evidence that the
people were resisting and censoring upsetting words.
Next,in addition to calling out when they could identify a word ,
the subjects were asked to press a little lever as well. It was then
discovered that not only did they push the lever sooner than they
reported seeing the word - thus proving pre-conscious perception
-but they reacted preconsciously to emotional and obscene words
precisely as they did when conscious of them. They were censoring
them without being aware of it.
Further tests showed, they contend, that people can be taught
preconsciously. Corrigan and Becker arranged to give their
subjects tiny electric shocks whenever certain neutral words were
flashed on the screen. Then the shocks were stopped, but when the
words that had been associated with them appeared again, the
subjects reacted to them preconsciously if they were words highly
charged with emotion. They had learned, without realizing it to
attribute a new and painful meaning to harmless words.
Page 3
The Precon developers gave groups of people jumbled letters to
rearrange into actual words. Before the test began, they showed
the answers on a screen, too fast for anyone in the room to see.
Preconsciously they were seen, however, and comparative tests
indicated that the subjects solved the puzzles 15 to 46 per cent
faster when the answers had been slipped to their sub-conscious
minds in advance.
Finally Corrigan and Becker expanded their experiments to theater-
size audiences. They showed movies - color cartoons - in which
printed information was hidden from conscious view. In one case,
geometric symbols - a triangle, a circle and a square-were used. In
the other, gasoline trade names were used. After the audiences had
seen the films, they were asked to tell whether they liked, felt
indifferent to, or disliked each movie.
They were then shown the symbols and the trade names and asked to
give their reactions to them. The results suggested that the way
people had reacted to the symbols and trade names influenced the way
they reacted to the movies. If they felt "positive" toward the
preconscious information, they liked the movie; if they felt
"negative" about the information, they objected to the movie.
The Precon inventors feel this point, then, is amply proved: Our
preconscious likes and dislikes are the same as our conscious ones.
Nobody, they contend, is going to convince us by Precon TV to buy
something we don't want to buy, or do something we don't want to do.
Corrigan and Becker began their experiments with Precon apparatus
with the thought that the technique would be wonderfully useful in
education (training films) and psycho-therapy (reaching the
consciously withdrawn patient by tapping him on the subconscious).
They still are ardently convinced of this.
The commercial possibilities occurred to them later. Already the
inventors, through the newly created Precon Process & Equipment
Corp. of New Orleans, have marketed a counter top or window display
electrical device for flashing Precon advertising at passersby who
think they are merely looking at an attractive illuminated color
photograph. There is a strong likelihood that there'll be Precon
movies, too.
Dr. Corrigan is convinced that if emotion charged words suitable to
the action of a movie are included in the film but are not
consciously visible to its audience, the movie will gain in impact.
Prof. Becker says the trick can be turned by super-imposing the
words on a master print of the film, but that a better way would be
to synchronize a special Precon movie projector with each theater
projector. A leading motion-picture studio has indicated seriously
that it would like to be shown how a Precon movie could be made.
And a wag has already suggested what to call it - a "feelie."
From Popular Science April 1958
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Jerry W. Decker.........Ron Barker...........Chuck Henderson
Vangard Sciences/KeelyNet
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