37 lines
1.7 KiB
Plaintext
37 lines
1.7 KiB
Plaintext
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So what kind of lab specimen does that make you?
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These are the 6 major personality traits of car owners according to a
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California ad agency.
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Gearheads - Real car enthusiasts. They enjor driving, tinkering under the
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hood and, more than anyone else, they believe a car says a lot about its
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owner. Predominantly male blue-collar workers, gearheads exist for the dream
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of one day owning a Japanese of domestic sports car that remains just
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beyond their financial grasp.
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Epicures - They prefer to drive stylish, elegant, comfortable cars that tell
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you when the gas is getting low. If you belong to this group you are
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probably making upwards of $100,000.
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Purists - They are young and skeptical about auto-manufacturers claims, but
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they still love to drive -- especially sports cars. This group contains
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the highest concentration of laborers and Asian Americans.
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Functionalists - People who go for fuel-efficiency at the expense of sport-
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iness or style. Conservative and law-abiding, they buy small and mid-sized
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domestic cars and are likely to have children waiting for them to get home.
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Road-Haters - Those who abhor driving and prefer large dowmstic cars with
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air bags. This group has the highest concentration of women, the highest
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median age, the lowest median personal income and the highest concentration
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of people who are the first to admit they don't know much about their cars.
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Negatives - They view cars as necessary evils that they would rather do
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without. They are educated, comprise a high share of household incomes over
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$75,000, buy small to mid-sized imports and don't care about the color.
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Weld Pond
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